Business Administration, Marketing Concentration (M.B.A.) - Graduate - 2009 University Catalog
You are viewing the 2009 University Catalog. Please see the newest version of the University Catalog for the most current version of this program's requirements.
The goal of the MBA Program is to combine conceptual
approaches to business with practical application in order to give students
needed skills to prepare them for today's global economy. Montclair State
graduates are well-rounded, self-motivated and employed in many of the best
companies in the region. Equipped with an education built upon standards of
excellence, alumni enjoy tremendous opportunities for a rich and rewarding
career.
The curriculum stresses the conceptual foundations of
business disciplines and current managerial practices. This blend of theory and
practice builds a strong foundation for immediate practical application as well
as post-graduate professional growth.
The Montclair MBA provides individuals the opportunity to
design unique programs to meet their specific needs and interests. Students may
choose to concentrate in one of seven areas or they may select from an array of
courses that provide a broad education. Full-time faculty with doctoral teach
95 percent of MBA classes. The remaining classes are taught by persons with
outstanding professional credentials.
The School of Business Administration invites applications
from persons with baccalaureate or post-baccalaureate degrees. Because we
actively seek a diverse student body, all previous academic majors are
considered for admission. Both full-and part-time students are welcome. Courses
are offered in the late afternoon, evenings and Saturdays.
ADMISSIONS
Candidates must submit an application for graduate admission
which includes:
- One
official copy of the academic transcript from each college and/or
university attended.
- Scores
from the Graduate Management Admission Test.
- A
statement of professional objectives.
- Two
letters of recommendation from persons qualified to evaluate the
applicant's promise of academic achievement and potential for professional
growth.
- A
non-refundable fee of $60.00 must accompany each application.
Although prior work experience is not an admission
requirement, it is strongly recommended for all MBA applicants.
APPLICATIONS MAY BE SUBMITTED AT ANY TIME OF THE YEAR. The GMAT is
required of all students. No application will be considered without these
scores.
Through prior academic experience, challenge examinations
and/or graduate level transfer credits, the 48 semester hour MBA requirement
may be reduced by a maximum of 15 semester hours. The remaining 33 semester
hours must be completed at Montclair State University and must meet the following
minimum requirements:
- All
advanced courses must be taken and completed at Montclair State
University.
PROGRAM REQUIREMENTS
Complete 48 semester hours including the following 5 requirement(s):
-
MANAGERIAL DECISION MAKING
Complete 3 courses:
ECON 501 Economic Analysis 3 INFO 501 Statistical Methods 3 INFO 503 Information Systems 3 -
FUNCTIONAL CORE
Complete 5 courses:
ACCT 501 Financial Accounting 3 FINC 501 Corporate Financial Management 3 INFO 505 Production/Operations Management 3 MGMT 505 Management Process and Organizational Behavior 3 MKTG 501 Marketing Management 3 -
MANAGING THE BUSINESS ENVIRONMENT
Complete 3 courses: (The MBA Director may authorize substitute electives if eligible).
ACCT 502 Managerial Accounting 3 ECON 505 Aggregate Economics 3 INBS 501 International Business: Concepts and Issues 3 -
MARKETING CONCENTRATION
Complete a total of 9 semester hours from the following:
-
MKTG 575 Independent Study in Marketing 1-3 MKTG 577 Selected Topics in Marketing 3 MKTG 579 Services Marketing 3 MKTG 589 Internet Marketing Management 3 MKTG 591 Consumer/Buyer Behavior 3 MKTG 593 New Product Development 3 MKTG 594 Marketing Research and Information Systems 3 MKTG 595 Seminar in Marketing Strategy 3 MKTG 596 Integrated Marketing Communications (IMC) - Promotion Strategy 3 -
1 course from the following list may be taken.
INBS 530 Export Management 3 MKTG 530 Export Management 3 -
1 course from the following list may be taken.
INBS 592 International Marketing Management 3 MKTG 592 International Marketing Management 3
-
-
STRATEGY & LEADERSHIP: CAPSTONE COURSES
Complete 2 courses:
MGMT 513 Leadership and Behavior 3 MGMT 580 Advanced Strategic Management 3
Course Descriptions:
ACCT501: Financial Accounting
A study of basic accounting concepts and their significance to the financial analyst and manager. Problems relating to income determination, valuation, reporting and analysis are stressed. Alternative conceptual foundations of reporting standards are presented and evaluated. 3 sh.
Prerequisites: M.B.A. degree students, M.A. Fine Arts majors with concentration in Museum Management or M.A. Theatre majors with concentration in Arts Management only.
ACCT502: Managerial Accounting
This course examines the development of theory, concepts and practices of providing information for use within the organization. Cost concepts and classifications schemes, the use of accounting information for internal decision making, static and flexible budgeting for managerial control and activity based costing techniques are among the topics covered. 3 sh.
Prerequisites: ACCT 501, ECON 501.
ECON501: Economic Analysis
The resource allocation and distribution of income implications of a market-oriented economy operating under various degrees of competition. Also analyzed are the determinants of consumer and market demand and the theoretical cost structure of firms. 3 sh.
Prerequisites: M.B.A. degree students, M.A. Environmental Studies majors with concentration in Environmental Management (ESEM), Doctor of Environmental Management (ENVM) students; or M.B.A. Director approval.
ECON505: Aggregate Economics
This course develops contemporary macroeconomic theories to explain aggregate employment, national income and the levels of interest rates and prices. Along with developing various models the course examines current research and reviews the economy's recent macroeconomic performance. 3 sh.
Prerequisites: M.B.A. degree students, M.A. Environmental Studies majors with concentration in Environmental Management (ESEM), Doctor of Environmental Management (ENVM) students; or M.B.A. Director approval.
FINC501: Corporate Financial Management
An introductory course in corporate financial management which provides students with an understanding of the fundamental concepts of modern finance from an analytical and quantitative perspective and serves as a foundation course for further work in finance. The course stresses: valuation; capital budgeting decisions; capital structure and dividend decisions. 3 sh.
Prerequisites: ACCT 501, and ECON 501, and INFO 501; major within the School of Business; M.B.A. degree students only.
INBS501: International Business: Concepts and Issues
This course offers students an in-depth introduction to international business concepts and issues in addition to exposure to the fundamentals of international business, students will become aware of the dynamics of global business environment, international competition in both the domestic and foreign markets as well as strategic issues in international business management and operations. The course adopts a critical approach; it presents both sides of an international business issue. Greater emphasis will be placed on managerial implications of information presented in the course. The course also includes discussion of ethics and social responsibility in the conduct of international business. 3 sh.
Prerequisites: ECON 501; M.B.A. degree students only.
INBS530: Export Management
To familiarize MBA students of export policies, programs and procedures and develop export/import management skills. The students will become knowledgeable about global sourcing, negotiation, pricing, export/import financing, documentation, international tenders and bidding, logistics and distribution. Cross listed with Marketing, MKTG 530. 3 sh.
Prerequisites: INBS 501.
INBS592: International Marketing Management
This course is designed to aid students to plan and implement international marketing efforts in conjunction with global business strategy. The course will review processes of analyzing, developing, and implemeting strategic marketing objectives within an international context that is now characterized by global sourcing, international alliances, highly competitive markets, regional trade areas, and multinational firms with diminishing connection to their country of origin. Students will practice analytic techniques through research, readings, and case analyses, advancing their conceptual understanding of such issues as competitiveness, regional business clusters, and local sources of advantage. Students will learn to re-think assumptions about marketing mix factors as they apply in different cultural, political, economic, and legal environments. Cross listed with MKTG 592. 3 sh.
Prerequisites: INBS 501 or MKTG 501.
INFO501: Statistical Methods
Introduction to statistical techniques with applications in business decision making and problem solving. Topics include methods of descriptive data analysis, probability and probability distributions, methods of inferential data analysis including estimation and hypothesis testing and an introduction to experimental design principles, correlation, regression model building and an introduction to time series forecasting. 3 sh.
Prerequisites: Course in undergraduate calculus; M.B.A. degree students only.
INFO503: Information Systems
Examines the information requirements of an organization. The differences in the kinds of information needed at the various organizational levels (operational, administrative and strategic) are emphasized. How to plan and implement a comprehensive information system is discussed as well as methods to measure its effectiveness. 3 sh.
Prerequisites: M.B.A. degree students only.
INFO505: Production/Operations Management
Emphasizes human and mechanical productivity in planning a comprehensive and effective production or operations system. Employs a case approach to the study, formulation, and solution of business problems through the application of managerial, quantitative and information systems methodology. 3 sh.
Prerequisites: INFO 501, 503, MGMT 505; M.B.A. degree students only.
MGMT505: Management Process and Organizational Behavior
Review of classical and modern approaches to the managerial process as it relates to the manager's functions of planning, organizing, staffing, leading, and controlling. These reviews will be tied to the open-system model and the contingency approach as an overall framework for understanding the management of organizations. 3 sh.
Prerequisites: Only M.B.A.and D.Env.M.students, M.A.Fine Arts majors with concentration in Museum Management, M.A.Theatre majors with concentration in Arts Management, or M.A.Theatre majors with concentration in Arts Management.
MGMT513: Leadership and Behavior
The purpose of the course is to help students understand leadership behavior. The course reviews current theoretical and empirical literature from the behavioral sciences as it relates to leadership. Topics covered include leadership styles, power and leadership, leader-follower interactions, and the manager as leader. 3 sh.
Prerequisites: MGMT 505.
MGMT580: Advanced Strategic Management
The focus of this course is on actual business situations and their impact on the total organization including the role of top management in dealing with these problems. The structure of the course is based on the strategic management process which includes identification, evaluation, and implementation of policy and strategy. 3 sh.
Prerequisites: Completion of the business core and a minimum of 12 semester hours of advanced courses; MBA students only.
MKTG501: Marketing Management
This business core requirement assumes little or no prior formal education in the discipline of marketing. As such, a solid introduction to the language of the discipline, body of knowledge, tools and techniques must necessarily be covered through a text and readings format supplemented with class lectures which are grounded in heavy case analysis and real-world illustrations. The pivotal distinctiveness of this graduate offering lies in drawing the student into issues that are industry and company specific (preferably drawn from the student's career related industry/company). 3 sh.
Prerequisites: M.B.A.degree students, M.A.Fine Arts majors with concentration in Museum Management, or M.A.Theatre majors with concentration in Arts Management only.
MKTG530: Export Management
To familiarize MBA students of export policies, programs and procedures and develop export/import management skills. The students will become knowledgeable about global sourcing, negotiation, pricing, export/import financing, documentation, international tenders and bidding, logistics and distribution. Cross-listed with International Business INBS 530 3 sh.
Prerequisites: INBS 501.
MKTG575: Independent Study in Marketing
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. 1 - 3 sh.
Prerequisites: Departmental approval.
MKTG577: Selected Topics in Marketing
An in-depth study of a selected topic, issue, problem or trend in marketing. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated once for a maximum of 6.0 credits as long as the topic is different. 3 sh.
Prerequisites: Departmental approval.
MKTG579: Services Marketing
This course examines the marketing and managerial implications of the differences between goods and services. A wide variety of services are examined, such as financial services (banks, insurance, etc.), healthcare services (hospitals, insurance, pharmacy benefit managers) travel and tourism (hotels, theme parks, airlines), professional services (lawyers, accountants), and lifestyle services (sports clubs, fitness chains). The course discusses many service marketing concepts, including the relationship between the service provider and the customer, the service profit chain, the real-time process experience of services, customer satisfaction and service quality. 3 sh.
Prerequisites: MKTG 501.
MKTG589: Internet Marketing Management
Firms are experiencing dramatic shifts in marketing practices related to the emergence of the global electronic marketplace. This course is designed to help students and practitioners understand how to think about and implement effective Internet marketing and customer-centric communication programs. The course focuses on the various unique factors and issues that electronic tools bring to marketing, namely the ability to directly market to individuals, provide new information services, and to interact in ways that consumers find valuable. Issues examined are using the internet to attract new customers, retain existing customers, build brand awareness, expand into new markets, develop customer relationships (CRM) programs and the metrics to assess these programs and tools. 3 sh.
Prerequisites: MKTG 501.
MKTG591: Consumer/Buyer Behavior
An in-depth introduction to theories and models of how individual consumers, family units, and companies make buying decisions. Each step in the continuous decision cycle is covered in detail, in such models of consumer behavior as the high and low involvement models, information processing and attitude formation and change. Relevant psychological concepts on personality and lifestyle, self-concept, cognition and classical vs. operant conditioning are also covered. Students also gain valuable perspective on how purchase decisions are made in their own households. 3 sh.
Prerequisites: MKTG 501.
MKTG592: International Marketing Management
This course is designed to aid students to plan and implement international marketing efforts in conjunction with global business strategy. The course will review processes of analyzing, developing, and implementing strategic marketing objectives within an international context that is now characterized by global sourcing, international alliances, highly competitive markets, regional trade areas, and multinational firms with diminishing connection to their country of origin. Students will practice analytic techniques through research, readings, and case analysis, advancing their conceptual understanding of such issues as competitiveness, regional business clusters, and local sources of advantage. Students will learn to re-think assumptions about marketing mix factors as they apply in different cultural, political, economic, and legal environments. Cross listed with International Business INBS 592. 3 sh.
Prerequisites: INBS 501 or MKTG 501.
MKTG593: New Product Development
This course examines product planning, new product and process development, and issues related to exploiting opportunities for successful innovation. Students will analyze product development and launch decisions through case studies, advancing their conceptual understanding of the problems and risks associated with designing new products and the importance of championing, project teams, and fast development cycle times. Students will formulate development and business plans to advance their capability of managing the marketing mix factors to increase the probability of a new product's success. 3 sh.
Prerequisites: MKTG 501; MBA students only.
MKTG594: Marketing Research and Information Systems
A comprehensive introduction to current methods used to collect consumer, business and market data and turn it into useful information for marketing decision-makers. Major topics include: secondary studies; quantitative surveys; data analysis (coding, tabulation, basic and multivariate analytical methods); modeling and simulation techniques; and effective communication of research findings (written reports, personal presentations, computer graphics and mapping). Each graduate student is required to design and carry out an original research project on a topic of their choice. Class discussions center on practical applications of marketing research and information systems in the companies in which students are employed. 3 sh.
Prerequisites: MKTG 501.
MKTG595: Seminar in Marketing Strategy
This course is designed to introduce students to market planning, strategy formation and the process of implementing strategic objectives. Students will practice analytic techniques to understand and diagnose strategic imperatives, advancing their conceptual understanding of such issues as competitiveness, core competencies, statistical planning through case analyses and writing strategic plans, learning to relate and connect marketing mix factors to other strategic objects such as continuous improvement systems. Students will be introduced to benchmarking, strategic audits, and other tools used to measure firm performance and develop world-class standards. 3 sh.
Prerequisites: MKTG 501.
MKTG596: Integrated Marketing Communications (IMC) - Promotion Strategy
This course provides students with the tools and skills to make decisions involved in integrating the promotion mix into the overall marketing strategy for consumer and/or business-to-business target markets. Emphasis is given to the processes and challenges involved in developing effective marketing communication strategies enabling an organization to be successful in an ever- changing competitive global marketplace. Students will learn how the various promotion elements (e.g., advertising, sales promotion) work from a persuasive perspective along with their applicability within an integrated promotions plan, offering strategic insights into their use. This strategic, persuasive, integrated perspective is grounded in a consumer behavior fundamental understanding. Contemporary topics are discussed. 3 sh.
Prerequisites: MKTG 501.
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