ACCT201: Fundamentals of Financial Accounting

This is an introductory course in financial accounting from a user's perspective. The theoretical foundation and basic accounting terminology are addressed. The basic financial statements consisting of the balance sheet, income statement, statement of stockholder's equity and the statement of cash flows are presented and discussed. Financial statement analysis including ratios analysis will help students to make sound decisions as investors, creditors, and managers. 3 sh.

ACCT202: Fundamentals of Managerial Accounting

This course introduces basic concepts of management accounting including cost classifications, product costing, cost-volume profit analysis, variable costing, operating budgeting, standards and performance evaluation, balance score card and non-routine decisions. The course will illustrate the use of accounting information by managers for internal decision-making purposes. 3 sh.

Prerequisites: ACCT 201.

ACCT301: Intermediate Accounting I

This course builds on material presented in Fundamentals of Financial Accounting. Students acquire an improved understanding of the composition and significance of various segments of income statements and balance sheet, particularly related to current assets and various income statement revenue and expense items leading to an improved understanding of the preparation of various aspects of the financial statements as well as an enhancement of their ability to critically evaluate financial statements. 3 sh.

Prerequisites: ACCT 202; Business Administration majors only.

ACCT302: Intermediate Accounting II

Continuation of Intermediate Accounting I. Students acquire an improved understanding of the composition and significance of various segments of the income statement and the balance sheet, particularly non-current assets, liabilities and owners' equity leading to an improved understanding of the preparation of various aspects of the financial statements as well as an enhancement of their ability to critically evaluate accounting. 3 sh.

Prerequisites: ACCT 301, Business Administration majors only.

ACCT304: Contemporary Issues in Intermediate Accounting

This course provides an in-depth discussion and analysis of traditional intermediate financial accounting topics as well as recent developments in accounting valuation and reporting practices. The course builds on topics discussed in Intermediate Accounting I and II leading to an improved understanding of the preparation of various aspects of the financial statements as well as enhancement of their ability to critically evaluate financial reporting. Meets the University Writing Requirement for BAAC majors. This course is a prerequisite or corequisite for ACCT 401. 3 sh.

Prerequisites: ACCT 302, School of Business majors only. With departmental approval, ACCT 302 may be taken concurrently.

ACCT305: Taxation for Individuals

The purpose of this course is to introduce students to a broad range of tax concepts and types of taxpayers to emphasize the role of taxation in the business decision-making process. Coverage includes on a broad basis the taxation of individuals and a brief introduction to corporate taxation. 3 sh.

Prerequisites: ACCT 202, Business Administration majors only.

ACCT306: Internal Auditing

This course reviews the internal auditing process. Emphasis is placed on the operational auditing as part of the internal auditing function, while interrelating the financial dimension into the total auditing process. 3 sh.

Prerequisites: ACCT 301 and 307, Business Administration majors only.

ACCT307: Cost Accounting

This course examines the development of theory, concepts and practices of providing information for use within the organization. Topics discussed include cost concepts, behavior and estimation, various product costing methods, cost allocation, linear programming, inventory costing and management, quality and time as competitive weapons as well as transfer pricing. 3 sh.

Prerequisites: ACCT 202, Business Administration majors only.

ACCT309: Accounting Information Systems

Accounting information system development will be studied with emphasis on systems analysis and design, form design, internal controls and proper documentation. The course will expand on several typical AIS application systems including the revenue cycle, the procurement cycle and others. May be repeated once for a total of six credits. 3 sh.

Prerequisites: ACCT 301 and INFO 273, Business Administration majors only. Start Spring 2010: ACCT 301 and INFO 173, Business Administration majors only.

ACCT310: Taxation of Business Entities and Advanced Tax Concepts

The purpose of this course is to follow the ACCT 305 tax course, Taxation for Individuals. This course will introduce students to a broad range of tax concepts dealing with the taxation of corporations, partnerships, and S corporations and will emphasize the role of taxation in the business decision-making process. Coverage includes on a broad basis the taxation of corporations and their shareholders, the tax treatment of pass through entities such as partnerships and S corporations and their owners, tax consequences influencing the choice of business entity, income taxation of estates and trusts, and estate and gift taxation. 3 sh.

Prerequisites: ACCT 305.

ACCT400: Auditing Theory and Practice

The focus of this course is on various types of audits performed by an accountant in public practice. Specifically the requirements for audits, compilations, reviews and other types of engagements are addressed. The role of the auditor and related professional responsibilities are discussed. The content of this course is structured for individuals who wish to enter the public accounting profession. May be repeated once for a total of six credits. 3 sh.

Prerequisites: ACCT 302, Business Administration majors only.

ACCT401: Advanced Accounting

Advanced Accounting is an upper level course in the undergraduate accounting curriculum. It is an in-depth study of accounting problems for affiliated business enterprises and multinational corporations. It deals with business combinations of two or more business entities. It involves combination and consolidation of financial statements for multi-affiliated corporations. It concerns intercompany transactions between parent and subsidiary companies. The aim is to measure the operating results and financial position for these complex operations. The course further investigates the accounting problems associated with foreign transactions, translation of foreign currencies and hedging activities of an international business enterprise. A high level of knowledge and sophistication in accounting techniques is required for understanding the course material. Relevant pronouncements of the authoritative accounting profession are greatly emphasized. 3 sh.

Prerequisites: ACCT 304, School of Business majors only. With departmental approval, ACCT 304 may be taken concurrently.

ACCT402: Accounting for Government and Not-for-Profit Entities

This is an upper-level accounting course dealing with Government and Not-for-Profit Accounting Systems. It focuses on the principles in the measurement of assets, liabilities, fund balance, revenue and expenditure for a governmental unit or not-for-profit entity. May be repeated once for a maximum of six credits. 3 sh.

Prerequisites: ACCT 302, Business Administration majors only.

BSLW264: Legal, Ethical and Global Environment of Business

This course focuses on the interrelationship of social policies, the legal system, and global business practices in society, with emphasis on the rapidly changing business-legal environment. The relationships among governmental, ethical, social, and business issues will also be examined. 3 sh.

BSLW265: Business Contract Law

This course focuses on the law of contracts, E-contracts, domestic and international sales and lease contracts, negotiable instruments, creditors' rights, bankruptcy and business organizations. This course expands on principles presented in BSLW 264. May be repeated once for a maximum of six credits. Start Spring 2010: This course focuses on the law of contracts, E-contracts, domestic and international sales and lease contracts, negotiable instruments, creditors' rights, bankruptcy and business organizations. This course expands on principles presented in BSLW 264. 3 sh.

Prerequisites: BSLW 264.

ECON101: Principles of Economics: Macro

A study of the American economy, analytically and institutionally; the achievement of an optimal allocation of resources, price stability, full employment level of national income and long term growth. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course. 3 sh.

ECON102: Principles of Economics: Micro

Organization and operation of the American economy for the production and distribution of goods and services. Pricing of products and factors of production in market situations varying from competition to monopoly. Resource allocation, price determination and behavior of the firm in the determination of quantity of output and the hiring of factors of production. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course. 3 sh.

ECON204: Real Estate Principles & Practice

An introduction to the economics of the real estate business, including the general practices and the language of real estate. Providing a basic knowledge of the real estate business the course covers such topics as the physical, legal, locational and other characteristics of real estate. The course emphasizes the market evaluation and financing of real estate, the nature of real estate markets and the regional and local factors that may influence real estate values. Ethical issues are emphasized throughout the course. 3 sh.

Prerequisites: ECON 101 and ECON 102 and MKTG 240.

ECON206: Managerial Economics

The application of economic theory in the decision-making processes of the firm; utilization of economic analysis in the study of demand, costs, pricing and capital investment decisions. 3 sh.

Prerequisites: ECON 203 or ECON 101 and ECON 102 and INFO 270 or ECON 101 and ECON 102 and INFO 271.

ECON207: Intermediate Microeconomic Analysis

The basic determinants of market demand. Input-output relationships in determining cost structure. Determination of prices received by resource owners in the productive process. Theory of the firm and pricing in different types of market organization with varying degrees of competitive conditions. 3 sh.

Prerequisites: ECON 101 and 102.

ECON208: Intermediate Macroeconomic Analysis

The factors comprising aggregate demand and how they interact to determine the level of employment, output and the price level; the role of monetary and fiscal policy. 3 sh.

Prerequisites: ECON 101 and 102.

ECON215: The Economics of Social Problems

The extent, causes and consequences of poverty, inequality and insecurity. An appraisal of reforms, social insurance, medical care, public housing, rural development. The economics of discrimination and educational opportunity. Meets the 1983 General Education Requirement (GER) - Social Science, Topic Course. Meets the Human and Intercultural Relations Requirement (HIRR). Meets the World Languages and Cultures Requirement - World Cultures. 3 sh.

ECON221: Economics of Professional Sports

This course applies economic analysis to the professional sports industry under alternative institutional structures. The course addresses the structure and conduct of various sports markets in terms of the relationship between economic theory and evolving public policy alternatives. 3 sh.

Prerequisites: ECON 101 and ECON 102.

ECON223: Economics of Fine and Performing Arts

This course applies economic analysis to various aspects of the fine and performing arts field. It includes an examination of theater economics, museum economics, and cinema economics, based on microeconomic theory of decisions as it applies to for-profit and non-profit institutions. 3 sh.

Prerequisites: ECON 101 and ECON 102.

ECON250: Selected Topics in Economics

An in-depth study of a particular theoretical or applied area of economics. May be repeated twice for a maximum of 9.0 credits as long as the topic is different. 3 sh.

ECON300: World Resources and Industries

Distribution, flow and consumption of mineral resources. Political, economic and social implications of the geography of resources. Basic studies in industrial location, agricultural land use, problems of economic development and population-resource ratios. Examines world trend in production controls and market allocations. Cross listed with Earth and Environmental Studies, EUGS300. 3 sh.

Prerequisites: ECON 101 or EUGS 101 or EUGS 102.

ECON301: Money and Banking

An analysis of the economic role of money and credit in our economy with primary emphasis on federal reserve and treasury operations. 3 sh.

Prerequisites: ECON 101 and 102.

ECON303: Economic Growth and Development

Problems of hastening the growth of countries with low incomes per person; the requisites for the economic development, the obstacles to such development, the strategy and tactics of development and aid for development. Meets the 1983 General Education Requirement (GER) - Social Science, Non-Western Cultural Perspectives. 3 sh.

Prerequisites: ECON 207.

ECON305: Commercial Real Estate: Theory and Practice

By developing an understanding of the relevant market structures, institutional frameworks (e.g., tax laws, social regulations, monetary policy, etc.) and appropriate analytical tools, this course provides students with an operational knowledge of investing in commercial real estate. The analysis focuses on real world examples and emphasizes the use of computer-based programs. 3 sh.

Prerequisites: ECON 204.

ECON308: Public Finance

The impact of governmental expenditures, taxes and debt operation on resource allocation, income distribution, economic stabilization and economic growth. 3 sh.

Prerequisites: ECON 207 or 206.

ECON310: Urban and Regional Economics

The underlying economic forces operating in the urban economy development of the urban economic unit, relationship of the urban economy to the regional and national economy, economic activity within the urban area and the public sector of the urban economy. 3 sh.

Prerequisites: ECON 207 or 206.

ECON311: Labor Economics

The determinants of wages in the organized and unorganized markets; a historical survey and analysis of the principal institutions and central processes in the labor and manpower areas; an examination of current issues in labor relations. 3 sh.

Prerequisites: ECON 207 or 206.

ECON312: Business Cycles and Forecasting

Fluctuations in economic activity which characterize modern industrial economies. Definitions, descriptions and statistical measurement of business cycles are presented along with theories describing the causes of the cycles. Practical application of forecasting techniques to predict the course of future economic and business activity. 3 sh.

Prerequisites: ECON 203, or INFO 270, or INFO 271 and ECON 208.

ECON398: Economics Independent Study

Independent study for juniors and seniors who have developed a special interest as a result of work in a course or who wish to develop their interest through their own guided reading. A member of the Economics Department guides the student in his research and reading. May be repeated five times for a maximum of 18.0 credits as long as the topic is different. 3 sh.

Prerequisites: ECON 207 and ECON 208.

ECON401: Financial Institutions

The structure and operation of financial institutions, their role in the economy and in the money and capital markets. The techniques and objectives of monetary policy and its effect on financial institutions. 3 sh.

Prerequisites: ECON 208 or 301.

ECON402: International Economics

The how, why and consequences of the movement of goods, services and factors of production in international exchange and an examination of the financial arrangements used to facilitate trade. 3 sh.

Prerequisites: ECON 101 and 102.

ECON403: Comparative Economic Systems

The economic systems of planned and mixed economies with special emphasis on the Soviet Union, China, the United Kingdom, the Scandinavian countries and the United States. Meets the 1983 General Education Requirement (GER) - Social Science, Topic Course. 3 sh.

Prerequisites: ECON 101 and ECON 102.

ECON409: Economics of National Security

This course applies economic analysis to basic dimensions of national security under alternative institutional structures. The course addresses political, economic, financial, and environmental issues, and includes and analysis of recent innovations in risk management as they apply to the economics of national security in a variety of policy settings. 3 sh.

Prerequisites: ECON 101 and ECON 102.

ECON414: Economics of Natural Resources and Global Warming

This course links economic analysis of the technology and economics of natural resources to global warming. The focus is on the structure of domestic and international natural resource markets, how pricing is derived, and how utilization of natural resources is relate to patterns of global warming. 3 sh.

Prerequisites: ECON 101 and ECON 102.

ECON420: Econometrics

An introduction to the techniques of applied economic (social science) research. Examination of the tools necessary for applied economic research and methods for dealing with certain problems inherent in economic data. The primary emphasis will be on the application of the techniques to economic data. 3 sh.

Prerequisites: ECON 101, and ECON 102, and ECON 203, or INFO 270, or INFO 271.

ECON438: Advanced Seminar in Economics

A seminar designed to integrate economic theory, quantitative tools, and institutional knowledge in a series of applied issues. Students are required to undertake a number of specific oral and written projects that describe their understanding of key elements within the discipline. This course serves as a capstone for Economics students. Meets the University Writing Requirement for BAEC, ECBE, ECOE and ECON majors. 3 sh.

Prerequisites: ECON 206 or ECON 207; ECON 208; INFO 270; seniors only; ECON, ECBE, ECOE and BAEC majors only.

ECON497: Economics Independent Study

Open to students who wish to undertake reading and/or research in specialized areas of economics. May be repeated five times for a maximum of 18.0 credits as long as the topic is different. 3 sh.

Prerequisites: ECON 207 and ECON 208.

FINC321: Fundamentals of Finance

Financial statements and financial forecasting. Introduction to risk, return, and value. Introduction to working capital management, capital budgeting, optimum capital structure, and dividend policy. 3 sh.

Prerequisites: INFO 270 or INFO 271; and ECON 101; and ACCT 201; and major within the School of Business.

FINC322: Capital Budgeting Management

Analysis of various investment criteria, especially net present value and internal rate of return. Risk in capital budgeting, capital budgets and performance evaluation, stressing the distinction between accounting and financial criteria. Application of concepts and techniques to such issues as leasing, mergers and acquisitions. 3 sh.

Prerequisites: FINC 321; major within the School of Business.

FINC326: Investment Principles and Portfolio Theory

A review of risk analysis and methods of valuing, fixed-income and equity instruments, the efficient frontier, portfolio theory, the capital asset pricing model and an introduction to option and futures market. 3 sh.

Prerequisites: FINC 321; major within the School of Business.

FINC327: International Financial Management

Introduction to multinational business finance. Foreign exchange markets and exchange rate forecasting. Balance of payment accounts, measures of surplus or deficit and their relevance to financial planning. International financial markets and international banking. Import and export financing. Positioning of funds. 3 sh.

Prerequisites: FINC 321; major within the School of Business.

FINC350: Special Topics in Finance

An in-depth study focusing on a specific area in the theory, policy and contemporary practices in Finance. 3 sh.

Prerequisites: FINC 321.

FINC423: Advanced Corporate Finance

Interaction of investment and financing decisions. Optimal capital structure and dividend policy: The Miller-Modigliani propositions. Calls and puts. Option valuation models. Valuation of risky debt and term structure of interest rates. Warrants and convertibles. 3 sh.

Prerequisites: FINC 322; major within the School of Business.

FINC425: Working Capital Management

Detailed treatment of topics such as components of working capital; cash budgeting; short-term financial planning. Credit management; cash and inventory management; short-term lending and borrowing. 3 sh.

Prerequisites: FINC 321; major within the School of Business.

FINC429: Real Estate Investment

Covers mortgage financing, ownership forms, tax factors, inflation, leverage, risk/return, cash flow projection, holding period, and disposition strategy. Examines the rent or house-buying decision; land, apartment building, office building, and shopping center investments; and the current investment climate. 3 sh.

Prerequisites: FINC 321.

FINC430: Futures/Options, and other Derivatives

This course introduces students to derivative instruments including options, futures and swaps. Definitions, concepts, and strategies are explained. Valuation methods are presented. This course also discusses different hedging strategies. 3 sh.

Prerequisites: FINC 326; major within the School of Business.

FINC431: Advanced International Financial Management

Measurement and management of foreign exchange exposure. Exchange and country risk. The Foreign Investment Decision, multi-national capital budgeting, cost of capital and financial structure. 3 sh.

Prerequisites: FINC 327; major within the School of Business.

FINC490: Seminar in Finance

The seminar is the terminal course in the concentration. It has two principal objectives. It provides students with an integrated overview of the major subfields of the concentration - Investments, Corporate and International Finance and Financial Markets and Institutions. Second, students will choose a research topic in consultation with the instructor, make a classroom presentation, and write a formal paper on the topic. Meets the University Writing Requirement for BAFN majors. 3 sh.

Prerequisites: FINC 322, and 326, and 327; major within the School of Business.

HOSP250: Hospitality Management

Provides students a basic understanding of the hospitality industry by tracing the industry's growth and development; reviewing the organization of hotels, resorts, casinos, timeshares, food and beverage, club management, managed foodservice and related operations; and by focusing on industry trends and career opportunities. 3 sh.

Prerequisites: HOSP 199 or GNED 199.

HOSP355: Organizational Issues in Hospitality

The hospitality industry offers unique challenges to the general business management student. This course explores those challenges. The course seeks to leverage general management topics by helping students apply their knowledge and skills to the unique aspects of the hospitality industry. The course covers applications in human resources, especially diversity, employment discrimination and union-management relations. Ethics, as it applies to the hospitality industry, is also covered. 3 sh.

Prerequisites: HOSP 250 , MGMT231.

HOSP370: Customer Relationship Management (CRM) Technologies in Hospitality

Customer Relationship Management Technologies providing in-depth knowledge and skills in designing, developing, and maintaining computer-based systems for warehousing and mining customer information for such purposes as customer segmentation studies, targeted marketing, and frequency and loyalty programs. 3 sh.

Prerequisites: HOSP 250 and INFO 290.

HOSP380: Lodging System Management

This is an advanced course providing in-depth knowledge and skills to manage all aspects of the lodging industry in different settings, such as full-service hotel, limited-service hotel/motel, bed and breakfast, extended stay-hotel, suite hotel, resort, casino hotel, cruise line, timeshare and assisted living facility. 3 sh.

Prerequisites: HOSP 250, MGMT 231.

HOSP390: Food and Beverage Management

This is an advanced course providing mechanisms and techniques to manage food and beverage provisions in various sectors of the hospitality industry, such as restaurant, bar or beverage operaton, club, contracted or institutional foodservice. In addition, food and beverage functions within various lodging settings (hotel, resort, casino hotel and cruise line) are discussed. 3 sh.

Prerequisites: HOSP 250 and MGMT 231.

INBS346: Introduction to International Business

The course provides an introduction to the theory and practice of international business. It acquaints students with the fundamental principles of international business including such topics as globalization, international trade theories, the impact of culture, cross-national cooperation agreements, foreign exchange and capital markets, the strategy of international business, country evaluation and selection, modes of foreign market entry, the organization of international business, and management of international operations. Short case studies and/or research projects will be used to illustrate application of international business concepts and principles. 3 sh.

Prerequisites: ECON 101 and 102; or ECON 302 (Business Minors).

INBS347: Export/Import Marketing Process

This course covers all aspects of the export/import function from a marketing process standpoint. Topics include: export/import policies -- national and international environment; government programs and incentives to promote exports; tariff systems; choosing export markets and analyzing exports and imports; developing an export program; setting up an export organization; export/import financing; export/import documentation; export pricing; packaging, shipping, traffic and insurance. 3 sh.

Prerequisites: INBS 346, major within the School of Business.

INBS349: International Marketing

This course reviews and compares the marketing efforts and specific strategies which firms employ in different cultural, political, economic, and legal environments. Students examine changing international markets, exploring how firms need to quickly adapt to global competition. Issues to be examined include global sourcing, internationl alliances, export regulation, regional trade areas, and the influence of multinational firms. 3 sh.

Prerequisites: MKTG 240 or INBS 346.

INBS352: Economic Relations in Latin America

In the context of global trade and investment initiatives, the course focuses on the motivation and gains from the operating regional trade agreements in the Western Hemisphere. Critical analysis of the North American Free Trade Agreement (NAFTA), the Central American Common Market (CACM), the Caribbean Community (CARICOM), the Andean Community (AC), and the Common Market of the South (MERCOSUR) receive special attention in this course. New initiatives in bilateral and multilateral trade agreements and their significance for global integration of Latin America are also highlighted in this course. 3 sh.

Prerequisites: INBS 346 or LALS 201.

INBS356: International Management

Managing organizations in foreign markets is much more complex than managing them in the domestic market. This course emphasizes international/cross-cultural management, including the impact of the foreign country's culture, legal system, government, economics, technology, and political system on entry strategies, organizational structures, leadership styles, motivation techniques, human resources management, and controls. 3 sh.

Prerequisites: INBS 346.

INBS358: Finance in Latin America

This course is designed to provide a framework coupled with a "hands-on" approach relating to investments and overall exposure to Latin America economies. The perspective is that of the financial manager, responsible for real investments in the Latin America economies as well as investment managers, responsible for investment portfolios in the markets of these economies. This course also discusses several outstanding problems of Latin America economies including foreign exchange risk, political risk, and country risk.. 3 sh.

Prerequisites: INBS346

INBS370: World Trade and Investment

A comprehensive overview of economic approaches to trade and investment in the global economy. The topics covered include trends in international trade and investment, causes and effect of trade and investment flows, multilateral institutions and world trading system, political economy of trade and investment policies, international payment accounts, multinational enterprises and foreign direct investment exchange rate determination, and international policy coordination. 3 sh.

Prerequisites: ECON 101 and ECON 102.

INBS380: Global Financial Environment

Understanding how foreign exchange markets work and how that knowledge applies to international investing and financing decisions. Determination of exchange rates and exchange rate risk. Linkages between foreign exchange rates, interest rates and inflation rates. Operations of spot and forward currency markets. Hedging, speculation and arbitrage strategies using currency. 3 sh.

Prerequisites: INBS 346.

INBS420: Globalization and World Development

In-depth analysis of current issues faced by developing countries in a continuously integrating world. Analyzes the effect of international trade and international financial markets on a country's development path and changes within. Highlights the role of industrialized nations and multilateral institutions in world development. 3 sh.

Prerequisites: INBS 370 or INBS 380 or FINC 327 or ECON 402.

INBS430: International Financial Markets and Investment

This course focuses on the current developments and market structure of major international financial markets such as Euro currency, global bond, Euro credit and global equity markets as well as the risks and investment opportunities faced by business operating in these markets. 3 sh.

Prerequisites: INBS 370 or INBS 380 or FINC 327 or ECON 402.

INBS440: International Retailing

A study of international retailing covering such areas as: (1) retail institutions modi operandi variations from country to country, (2) effects of economic growth, cultural, legal-political and technological environment, (3) the West versus less developed countries in Asia, Africa, Latin America and the emerging free Eastern Europe, (4) know-how of retailing: business concepts, operating policies, managerial dimensions, (5) foreign direct investments in retailing. 3 sh.

Prerequisites: INBS 346.

INBS482: International Business Internship

Enhances students' in-class education by providing an opportunity for the students to connect their knowledge in international business with practice in the work place. Working with regional, national, or international profit or non-profit organizations for an extended period of time, students get to observe the international dimension of doing business abroad or at home. The students will need to submit a daily journal and monthly reports reflecting on their learning experience. 3 sh.

Prerequisites: Senior standing or departmental approval.

INBS484: Senior Seminar in International Business

This capstone course integrates preceding international business courses and provides an overview of principles and techniques associated with the formulation and implementation of international business strategies and policies. Topics covered include foundations of international business strategy, business-level strategy and corporate-level strategy. Other issues addressed include international regional strategies, world-wide competitors, managing industry competition, leveraging resources, and the impact of technology on international business strategy. Meets the University Writing Requirement for BAIB majors. 3 sh.

Prerequisites: INBS 347 or INBS 349 or INBS 336 and INBS 370 or INBS 380; senior standing.

INFO200: Personal Finance: Computer Applications

This course is designed to allow students to apply personal finance concepts using Quicken Software on the computer. Personal finance concepts and practices such as managing a checking account, credit account, cash account, maintaining home inventory, maintaining a personal balance sheet, income and expense record, tax records, estate planning, home mortgages, and using the Internet to facilitate processing of personal finance records are the major components of this course. 3 sh.

Prerequisites: Satisfactory completion of the GER in Computer Science.

INFO209: Personal Finance

This course introduces students to the principles of personal financial management. Using a life cycle view of the role(s) of money at various stages of life, students discover principles underlying decisions such as how to budget, managing consumer credit, managing taxes, selecting investments, planning for retirement, and estate planning. Meets the 1983 General Education Requirement (GER) - Electives, Personal/Professional Issues. 3 sh.

INFO230: Introduction to Business Work Experience

This is an introductory cooperative education course which integrates formal classroom study and assignments with a supervised full-time or part-time off-campus employment experience. The purpose of this course is to develop self awareness and to explore educational and occupational alternatives. 3 - 6 sh.

Prerequisites: Sophomore level status (45+ semester hours completed) with a 2.25 minimum grade point average.

INFO270: Statistics for Business

This course is a comprehensive introduction to the application of modern statistical methods. Topics covered include: descriptive statistical methods of data analysis; an introduction to probability theory; an introduction to discrete and continuous probability distributions and mathematical expectation; classical statistical inference - sampling distributions, confidence interval estimation, and hypothesis testing for means and proportions; regression and correlation; and an introduction to time series analysis. Spreadsheet software is integrated in all topics. Cross listed with Mathematical Sciences, MATH 270. 3 sh.

Prerequisites: MATH 114. May not be taken for graduation credit by College of Science and Mathematics majors.

INFO273: Introduction to Computers in Business

This course provides an introduction to the use of computers within a broad global business environment through an introduction to the skills, concepts, and capabilities necessary to effectively use information technology in organizations. Strong emphasis of the course is on building competencies in industry-approved software programs, such as Microsoft Windows, Microsoft Office Professional Suite, including Word, PowerPoint, Excel and Access. 3 sh.

INFO281: Programming & Database Fundamentals

This course provides students with an introduction to the fundamental concepts of management information systems. This course focuses on developing foundation knowledge and skills in programming logic and database development. May be taken prior to or concurrently with INFO 282. 3 sh.

Prerequisites: INFO 273 or passing SBUS Computer Proficiency exam. Start Spring 2010: INFO 173 or passing SBUS Computer Proficiency exam.

INFO282: Network & Systems Fundamentals

This course provides students with an introduction to the fundamental concepts of management information systems. This course focuses on developing foundation knowledge and skills in computer networks and systems analysis. 3 sh.

Prerequisites: INFO 273. Start Spring 2010: INFO 173.

INFO290: Management Information Systems

This course is an inquiry into business information systems and information technology management in digital firms. Analysis of information from the management point of view with respect to information needs in organizations, strategic roles of information systems, information technology infrastructure, information systems supporting organizations and management, and business value of information systems will be covered. This course is skill building in the definition and analysis of systems problems and the provision of solutions to them. The computer as a tool for supporting business functions, management, decision-making and policy-setting is emphasized. 3 sh.

Prerequisites: INFO 273 or passing SBUS Computer Proficiency Exam. Start Spring 2010: INFO 173 or passing SBUS Computer Proficiency Exam.

INFO306: Introduction to Web Development

This course is designed to increase awareness and understanding of the movement to Web-based applications and enterprise-level management information systems as well as electronic commerce. This is a hands-on, lab-based Web page design course with significant exposure to the tools and requirements for the production of such systems. Students will learn to use a variety of development tools such as MS-Front Page, scripting languages such as JavaScript, VBScript and Perl and programming styles to develop both individually and in teams applications that simulate the realities of today's information systems and environment. 3 sh.

Prerequisites: INFO 281; Business Administration major.

INFO320: Administrative Business Communications

The study of communication processes using special problem applications with a theoretical and practical base. Writing proposals, business correspondence, business plans, and handling electronic messaging are covered. Emphasis is also on using presentation materials to complement interpersonal and organizational communication. This course counts as an elective within the business major for all concentrations in Business Administration. Meets the University Writing Requirement for BAMI, BAOM and BAQM majors. 3 sh.

Prerequisites: Business Administration majors only; and MKTG 240.

INFO335: Computer Applications in Business

A course designed to prepare students to make decisions in the selection and utilization of microcomputer systems and appropriate software for a business environment based on identified needs; the factors to consider in the implementation of microcomputers at different levels of an organization; and the characteristics of specific software applications used in the business environment. The course also provides students with hands-on experience with commercial software packages. This course counts as an elective within the business major for all concentrations in Business Administration. 3 sh.

Prerequisites: INFO 273 or passing SBUS Computer Proficiency Exam; Business Administration major. Start Spring 2010: INFO 173 or passing SBUS Computer Proficiency Exam; Business Administration major.

INFO350: Quality Improvement

A comprehensive approach to quality in organizations is essential to maintaining competitive position. This course explores current thinking as well as the tools and techniques necessary to implement quality programs. 3 sh.

Prerequisites: INFO 270 or INFO 271; Business Administration majors.

INFO357: Business Computer Programming

This course enhances students' ability to use computer programming to solve business problems. Students are introduced to the concepts of object-oriented programming in business applications. 3 sh.

Prerequisites: INFO 281 or departmental approval.

INFO372: Management Science

Applied mathematical techniques used to solve a wide variety of problems with special attention to issues, management, and production control. Topics include linear programming, transportation, and assignment algorithms, other optimization techniques, decision theory, simulation, and queuing theory. 3 sh.

Prerequisites: INFO 270, INFO 375 and MGMT 231; Business Administration majors.

INFO374: Computer Management

Optimum selection of computer hardware, software and operating systems among various alternatives, from a cost effectiveness point of view. 3 sh.

Prerequisites: INFO 371; Business Administration majors.

INFO375: Operations Analysis

An introduction to managerial concepts and quantitative tools required in the design, operation, and control of business systems. This course incorporates mathematical and statistical methods in the analysis of specific business systems and industrial production activities, inventory control, production planning and scheduling, and capital management. Computers are used to solve problems involving complex systems. 3 sh.

Prerequisites: INFO 270 or INFO 271; Business Administration majors.

INFO380: Computer Networks in Business

This course enhances students' knowledge of data communications, network design, administrations, and distributed information systems. The concepts essential to the design and application of both communication hardware and software are examined. Emphasis is on the analysis and design of networking applications in business. Management of networks, networking security, cost-benefit analysis, introduction of major emerging networking technologies, and evaluation of connectivity options are also covered. 3 sh.

Prerequisites: INFO 282 or departmental approval.

INFO386: Supply Chain Management

This course involves the flow of materials and information among all of the firms that contribute value to a product from the source of raw materials to end customers. Relationships among supply chain components and the interface of supply chain activities and other functional areas of business are examined. 3 sh.

Prerequisites: INFO 375; Business Administration majors.

INFO410: Database Development for Business

This course provides students an opportunity to examine various issues in all phases of database development, including requirement analysis and data modeling, logical design and physical design, data integrity control, SQL queries, internet applications and database administration. 3 sh.

Prerequisites: INFO 281 and INFO 290 or departmental approval.

INFO412: Management for Information Systems Continuity

This course provides the knowledge and skills required to complete an in-depth analysis of an organization's information systems and infrastructure needs from planning, control, and strategy to the role of security protection, disaster recovery, and business continuity with reliability engineering, performance management, storage-networking and facility design. In addition to the technical and logistical aspects, the course provides an important framework of the management perspective necessary to plan for and successfully react to operational vulnerability and disruptions in public and private organizations. 3 sh.

Prerequisites: INFO 290.

INFO463: Essential Research and Data Analysis Methods

Provides a working knowledge of research methodology and includes the fundamentals of both exploratory and confirmatory data analysis useful in business research settings, enabling a focus on understanding and interpreting results and being aware of related ethical issues. Develops the concepts of experimental designs and model building and uses SPSS, a menu-driven statistical software package, throughout. Enhances development of interpersonal skills through the use of projects and assignments emphazing the importance of teamwork in achieving success in an organizational setting and enhances development of communication skills by emphasizing term team project reports and brief oral presentations. 3 sh.

Prerequisites: INFO 270 and INFO 273 or permission of department; Business Administration majors. Start Spring 2010: INFO 270 and INFO 173 or permission of department; Business Administration majors.

INFO470: Electronic Commerce: Creating Business Value Using Information Technology

This course is designed to provide the student an understanding of the consequences of the introduction of the Internet and the World Wide Web in the way business is conducted. The electronic commerce world is viewed primarily from the point-of-view of MIS. That is, the managerial issues related to the information infrastructure requirements are mainly attended to. Both individuals and organizations have been profoundly affected by related network technologies that have since permutated in form ever since the convergence of advanced communications and information infrastructure and the cable, telephone, television, and telecommunications industries. The student will learn about new forms of business practices in business-to-business, consumer-to-business, and intraorganizational transactions. Specifically, activities in the areas of electronic shopping, publishing, distribution, and collaboration will be explored. The following issues that have arisen as a result of electronic commerce (EC) will be explored: security, authentication, privacy, data encryption, intellectual property rights, freedom of expression using electronic media, fair use policies, legal liabilities, etc. Students will also learn about new organizational forms such as the "virtual" firm that are emerging as a result of EC. 3 sh.

Prerequisites: INFO 290.

INFO475: Quantitative Decision Making for Business

This course is a capstone course for the Quantitative Methods concentrations and is aimed at applying the quantitative methods learned in the prerequisite courses to solve some real world business problems. It will be a project-oriented course. The class time will be used to discuss the problems and their solution strategies rather than learning more techniques. Computerized tools will be used to solve the problems. 3 sh.

Prerequisites: INFO 372 and INFO 463; Business Administration majors.

INFO476: Data Mining for Business

This course is concerned with data mining concepts and techniques and is designed as a practical introduction to the growing field of Data Mining. This powerful set of analytic techniques is becoming increasingly popular as an information management tool designed to guide decisions under conditions of limited certainty across such diverse fields as marketing, finance, economics, education, epidemiology, psychology, sociology, as well as many others. 3 sh.

Prerequisites: INFO 270 or departmental approval.

INFO490: Decision Support Systems for Business

The course will cover the following topics: decision types and models, heuristics in decision making, the role of data and its collection, group decision making, design of DSS and GDSS, neural computing/learning, uncertainty issues. 3 sh.

Prerequisites: INFO 290; Business Administration major.

INFO491: Independent Study in Information Systems

A student, under the guidance of a faculty advisor, will conduct an in-depth study on a current topic in information systems. A project report or a research paper will be produced after this study. May be repeated once for a maximum of 6.0 credits as long as the topic is different. 3 sh.

Prerequisites: Departmental approval; and INFO 290.

INFO492: Special Topics in Information Systems

This course covers the topics in the design, implementation, and applications of information systems. The topics also include various information technologies and their applications. The course may be repeated for credit as long as the "special topic" in each course differs from topics previously taken. May be repeated once for a maximum of 6.0 credits as long as the topic is different. 1 - 3 sh.

Prerequisites: INFO 290 and departmental approval.

INFO496: Advanced Systems Analysis and Design

This course is an advanced (capstone) project-oriented exposition of the MIS knowledge to application system development process. Emphasis is placed on information analysis and the logical specification of the system and project management. SDLC, systems development process and systems development tools, etc., are covered. The student is guided to develop a formal design document as a project. 3 sh.

Prerequisites: INFO 357 and INFO 380 and INFO 410 or departmental approval.

LITM202: Leisure and Tourism Services

This course examines the unique characteristics of services and the challenges of managing and marketing service businesses within the leisure and tourism industries. Topics examined include the underlying theory and structure of service consumables as well as frameworks for delivering services and assessing service quality. 3 sh.

Prerequisites: LITM 201, MKTG 240, SBUS majors only.

LITM301: Leisure and Tourism Operations

This course introduces students to the basic operations of the most important businesses within the leisure and tourism industries, e.g., food services, gift shops, tour companies, game rooms, casinos, and hotels. In addition, students are afforded the opportunity to network with industry professionals via required field studies. 3 sh.

Prerequisites: LITM 201, SBUS or RPCM majors only.

LITM302: Leisure and Tourism Facilities

This course examines the design, construction, and maintenance of leisure and tourism facilities. Emphasis is placed on the importance of the master plan, construction choices, energy conservation, and effective and efficient design principles. 3 sh.

Prerequisites: LITM 201, SBUS or RPCM majors only.

LITM401: Leisure and Tourism Analysis

This course provides instruction in selected analytical tools--e.g., cost-benefit analysis, tourism multipliers, forecasting techniques, etc., necessary to conduct market analysis/feasibility studies for leisure and tourism proposals. In addition, students will examine the current regulatory, environmental, economic, and social issues that surround the development of tourism and leisure-related facilities. The course also provides a broad overview of marketing analytical skills within the framework of the leisure and tourism industries. Meets the University Writing Requirement for BALT majors. 3 sh.

Prerequisites: INFO 270, LITM 201, LITM 301, SBUS or RPCM majors only.

LITM490: Leisure and Tourism Internship

This course integrates concepts learned in class with the everyday workplace milieu found in leisure and tourism industries. 3 sh.

Prerequisites: LITM 201; departmental approval; SBUS or RPCM majors.

LITM492: Independent Study in Leisure and Tourism

An opportunity for a student, supervised by a member of the LIT faculty, to study a topic currently not covered in existing course sections or to take a required course normally given but unavailable in conventional format. 1 - 3 sh.

Prerequisites: LITM 201; departmental approval; SBUS or RPCM majors only.

LITM493: Special Topics in Leisure and Tourism

An examination of topics not covered in existing leisure and tourism classes. Course topics will vary to reflect current issues and student interest. 3 sh.

Prerequisites: LITM 201; SBUS or RPCM majors only.

MATH114: Mathematics for Business II: Calculus

The general aim of this course is to introduce the students to the basic skills of differentiation, integration, maxima-minima problems and several of the other applications of calculus, including modeling, especially models in business and economics. 3 sh.

Prerequisites: MATH 100 or placement through the Montclair State University Placement Test (MSUPT) or a satisfactory score on department's Business Calculus Readiness Test. (Students who did not satisfy the course prerequisite at MSU and students who received a grade of D-, D, or D+ in the prerequisite course taken at MSU are required to demonstrate competency on the department's Business Calculus Readiness Test.)

MATH270: Statistics for Business

This course is a comprehensive introduction to the application of modern statistical methods. Topics covered include descriptive statistical methods of data analysis; an introduction to probability theory; an introduction to discrete and continuous probablitlity distributions and mathematical expectation; classical statistical inference - sampling distributions, confidence interval estimation, and hypothesis testing for means and proportions; regression and correlation; and an introduction to time series analysis. Spreadsheet software is integrated in all topics. Cross listed with Information and Decision Sciences, INFO 270. 3 sh.

Prerequisites: MATH 114. May not be taken for graduation credit by College of Science and Mathematics majors.

MGMT231: Management Processes

To provide undergraduate students a review of classical and modern approaches to the managerial process as it relates to the manager's functions of planning, organizing, communication, motivation, leading, controlling, and managing change. Emphasizing new forces in the managerial environment such as workplace diversity and economic globalization, these reviews will be tied to the open-system model and the contingency approach as overall frameworks for understanding organizations and management. 3 sh.

Prerequisites: SPCM 101 or ENWR 105 or HONP 100.

MGMT315: Organizational Behavior

Major approaches to the study of organizations. Organizational systems and structure, systems of communication, power and influence, organizational conflict, coordination and control, leadership, motivation, interpersonal dynamics and change and renewal. 3 sh.

Prerequisites: MGMT 231.

MGMT316: Human Resource Management

Motivating managerial and non-managerial employees; effective use of human resources in the organization. The personnel function, techniques of job analysis, description and evaluation, and overall organizational development particularly with minority group members and female employees. Meets the University Writing Requirement for BAMG majors. 3 sh.

Prerequisites: MGMT 231; junior standing; Business Administration, Allied Health, Recreation Profession, Fashion Studies or Nutrition and Food Science with concentration in Food Management majors only.

MGMT318: Motivation and Leadership

In-depth analysis of personality and the development of practical models to assist in the solution of leadership problems. Special attention to techniques of analysis and the interpretation of research findings. Examination of different leadership problems facing managers today in various organizations and industries. Focus of the course is on using theory for the development of skills for practical application. Case studies are discussed in class to support this theme. 3 sh.

Prerequisites: MGMT 231.

MGMT327: Training, Development, and Career Planning

Theory and design of training, development and career planning programs. Assessment of training needs, training and development methods and procedures for evaluating training are considered. Some emphasis is placed on the development of managerial skills through student workshops. 3 sh.

Prerequisites: MGMT 316.

MGMT331: Family Business

Family businesses are an important force in the U.S. economy, contributing over 50% of the country's gross domestic product. This course explores unique challenges and opportunities involved in managing a family business. Some key issues to be covered are dynamics of family interactions with family business culture, market strengths and weaknesses of family-owned firms, and leadership succession. May be repeated once for a total of six credits. 3 sh.

Prerequisites: MGMT 231.

MGMT335: Small Business Management

The problems and opportunities of starting and operating a small business. Capital accumulation, adapting technologies to specialized needs, assessing local market opportunities, governmental aids, establishing working relationships with large organizations and problems of growth. 3 sh.

Prerequisites: ACCT 202 and ECON 101 and ECON 102 and MGMT 231 and MKTG 240.

MGMT363: Business and Society

Business as an institution in our pluralistic society; its relationship with other societal elements such as government, academia, labor and the consumer. American business past, present and future; strengths, weaknesses and overall contribution to society; ecology, minority groups and the quantity and quality of economic growth. Meets the 1983 General Education Requirement (GER) - Contemporary Issues. 3 sh.

Prerequisites: MGMT 231.

MGMT392: Management Internship

The Management Internship posts the student to a real business to perform actual management tasks in a going business concern. The student focuses on the practical needs of the business while maintaining liaison with a course coordinator in the Department of Management. Compensation for the assignment is at the discretion of the firm. The firm will assign and monitor meaningful intern tasks and achievements. The primary evaluator of student achievement is the host business supervisor. May only be taken for one semester. 3 sh.

Prerequisites: MGMT 231, MGMT 316, senior standing, Business Administration major with concentration in Management only, and departmental approval.

MGMT433: Entrepreneurship and Innovation

Attitudes and perspectives for effecting meaningful and profitable change. Concepts of creativity, optimum use of resources, and the impact of technological change. Anticipating needs and wants of all groups influenced by the enterprise; examples of successful entrepreneurship, role-playing and situational exercises. 3 sh.

Prerequisites: MGMT 231, FINC 321, MKTG 240.

MGMT436: Project Management

This course prepares students to develop a project management plan, develop schedules, estimate personnel requirements and estimate costs and delays for typical project management problems in business. This course may be repeated once for a total of six credits. 3 sh.

Prerequisites: MGMT 231, MGMT 316 and INFO 375.

MGMT439: Strategic Management

This is the capstone course in the business curriculum which requires students to integrate and build on the knowledge and skills acquired in the business core courses. The course emphasizes the use of business skills in the formulation and implementation of strategy through processes such as industry analysis, value chain analysis, SWOT, analysis, and analysis of strategic success including financial performance. To accomplish this, a semester-long computer simulation is used in all classes. 3 sh.

Prerequisites: ACCT 202, FINC 321, MGMT 231, MKTG 240 ; INBS 346; senior standing; School of Business majors only.

MGMT491: Small Business Institute

A field studies course providing management assistance to small businesses in the local community. Students work individually or in small groups under faculty supervision directly with a small business person who has requested their counseling services. Students gain experience in problem solving and in applying marketing, accounting, finance and/or management concepts to actual business situations. The course is focused on the preparation and delivery of the students' consulting report to the client at the end of the semester. 3 sh.

Prerequisites: MGMT 231, MKTG 240, FINC 321.

MGMT492: Selected Topics in Management

The content of this course varies with each offering. Its purpose is to provide for the comprehensive development and study of an advanced topic of current interest not covered in-depth in the regular curriculum. Examples of topics covered in the past include: labor relations; women in management; and data base management systems. 1 - 3 sh.

Prerequisites: Departmental approval; and MGMT 315 or MGMT 316 or MGMT 318.

MKTG240: Introduction to Marketing

This introductory course is designed to expose the student to the basic areas that comprise marketing as a discipline. Marketing is viewed as a process that must be integrated with all other business functions. The basic theories, concepts, language and tools of marketing are introduced, and illustrations of their applicability to the business as well as non-profit sectors of the national economy with increasing stress on the global realities which affect the marketing function are addressed. 3 sh.

Prerequisites: Start Spring 2010: ENWR 105 or HONP 100.

MKTG307: Retail Marketing and Management

This course provides students with an overview of the field of retailing. Major retail institutions, e.g., department stores, specialty stores, discount stores, the components of the retail mix and the functional areas of retailing are examined. The marketing strategies of major retail companies as well as the trends that shape them, e.g., globalization, technology, electronic commerce, are analyzed. The course stresses an understanding of the retail customer and the importance of customer service and relationship management. Issues in the management of retail employees are also explored. The concepts in this course are useful for students interested in careers in consumer products and services marketing as well as retailing. 3 sh.

Prerequisites: MKTG 240, major within the School of Business, Recreation Profession major, Fashion Studies major, or Nutrition and Food Science major with concentration in Food Management.

MKTG309: Buying and Distribution Strategies

Buying practices that have changed since the development of giant retail organizations (Wal-Mart and Home Depot) are studied and the effect it has had on "traditional" buying. Other areas covered are the functions of the merchandise division and the job challenges today. Micro-retailing, the buying and merchandise problems of today's stores are covered. Physical handling, comparison shopping, planning the buyer's budget and the six-month buying plans are also important topics. Buying for fashion vs. staple merchandise is compared as are the different problems of buying for a large or small retail firm. Resident buying offices and foreign buying are important topics in this buying course. 3 sh.

Prerequisites: MKTG 240.

MKTG320: Sports Marketing and Management

The sports industry is examined from a leisure and tourism perspective applying marketing and management theories. An interdisciplinary approach is applied in developing the ability to address the array of problems faced by sports marketers. Some of the topics include: sport consumers; promotions (advertising, sponsorship, endorsements); venue management; crowd and safety control; and licensing. The course provides a foundation for entry into middle level marketing and management positions in sports-related industries. 3 sh.

Prerequisites: MKTG 240 and MGMT 231.

MKTG341: Consumer Behavior

An examination and analysis of consumer behavior related theories and concepts, which contribute towards successful domestic and international marketing management. This will include understanding behavioral science findings; market research techniques and consumer attitudes; socio-economic and demographic variables as they apply to end-user consumers. 3 sh.

Prerequisites: MKTG 240, major within the School of Business, Recreation Profession major, Fashion Studies major, or Nutrition and Food Science major with concentration in Food Management.

MKTG342: Sales Concepts and Practices

Understanding the organization, administration and evaluation of the selling function within the firm. Topics will include: mechanics of the selling process, developing personal attributes necessary for a career in sales; selection, training, and supervision; performance evaluation; compensation and motivation of sales personnel and relationship with other marketing functions. 3 sh.

Prerequisites: MKTG 240.

MKTG344: Advertising Theory and Techniques

A broad introduction to advertising, promotion and marketing communications: historical roots of advertising; advertising from the viewpoint of clients, ad agencies and media; and both the marketing aspects (strategy development; account management) and creative aspects (copywriting; art direction; production and editing) of advertising. Covers all forms of advertising: print, broadcast; out-of home; and the latest advertising media such as direct mail and response; cable TV; and internet/interactive. In addition to traditional lectures, guest lectures are provided by the advertising professionals. Students also have a practical opportunity to create ads and commercials. 3 sh.

Prerequisites: MKTG 240.

MKTG345: Service and Nonprofit Marketing

While noting the increasingly blurred distinguishment between the manufacturing and service sectors in today's post industrial economies, the first half of this course focuses on the problems and issues surrounding the effective marketing of the intangible aspects of a product service offering. Current methods for researching and analyzing service markets are taught and then applied by students in marketing plan formulation and case analyses with particular stress placed on translating the intangible aspects of a service into more measurable (and therefore, tangible) characteristics aimed at enhancing customer satisfaction and retention. The second part of the course focuses on the nonprofit marketing, i.e., public and private nonprofit organizations. Students learn how to manage organizations such as government, religious, charitable, political, educational, and fund raising, institutions as well as marketing their endeavors more effectively. 3 sh.

Prerequisites: MKTG 240.

MKTG350: Pharmaceutical and Health Care Marketing

A broad overview of the unique roles played by consumers, health care professionals, pharmacists, drug manufacturers, hospitals, clinics, government agencies, health insurers and others in this field that represents more than 20 percent of national GDP. Students learn how a complex mosaic of market, economic, social and governmental forces make these dynamic arenas in which to apply marketing theories, strategies and techniques. Team-teaching approach, as well as guest lecturers from the pharmaceutical and health care fields. 3 sh.

Prerequisites: MKTG 240.

MKTG399: Business Work Experience II

Business Work Experience II integrates classroom study with supervised work experience and intensifies the experience gained through participation in Introduction to Business Work Experience. This course will develop, through practical experience, the student's expertise in the major field of study by providing a bridge from the academic environment to the world of the entering professional. 3 - 6 sh.

Prerequisites: INFO 230; departmental approval.

MKTG442: Marketing Research

A broad overview of the many methods used to collect consumer, business and market data and turn it into useful information for marketing decision-makers. Starting with the historical factors leading to development of MR in America, this course touches on all the vital theories, methods, and practices: secondary research (including databases and computer literature searches); qualitative (focus group) research; quantitative research (observational, surveys and experiments); data analysis (coding, tabulation, and an introduction to multivariate techniques); and effective communication of research findings (written reports, personal presentations, computer graphics and mapping.) The course includes student research projects, field trips and a MR videotape series produced at MSU, as well as traditional lectures. Meets the University Writing Requirement for BAMK majors. 3 sh.

Prerequisites: MKTG 240, MKTG 341, INFO 270.

MKTG443: Business to Business Marketing

A managerial approach to marketing decision marketing from an organizational buyer perspective. Topics include: vendor and value-chain analysis, understanding JIT/cycle time systems and inventory controls; sales forecasting, market planning and strategy development grounded in a fundamental understanding of all aspects of organizational buyer dynamics. 3 sh.

Prerequisites: MKTG 240, major within the School of Business.

MKTG446: Marketing Strategy and Implementation

An analysis of the marketing planning process in relationship to overall corporate strategic planning framework is presented from both a theoretical and a practical perspective. An increased understanding of the many variables involved in marketing decision-making and an awareness of current, more sophisticated techniques used in such problem solving are analyzed. This capstone course integrates materials from the entire marketing curriculum in an applied format utilizing group case analysis, marketing simulations and market/business plan production. 3 sh.

Prerequisites: Seniors only. Prerequisite or Corequisite: MKTG 442 Marketing Research.

MKTG482: Independent Owned and Franchised Retailing

The opportunities and challenges of independent and franchised retail entrepreneurship are explored. Emphasis is placed on the steps necessary to establish a new retail venture and how to successfully compete with the discount mass merchandisers which proliferate today's retail landscape. 3 sh.

Prerequisites: MKTG 240.

MKTG483: Seminar in Retail Management

Students analyze trends/problems in the major retail segments and study the "best practices" of the top domestic and international retailers. In addition, the various ethical/legal dilemmas confronting today's retail executive are explored. Visiting experts, field trips, and reading assignments from current retail trade journals are utilized to keep the course on the "cutting edge." Meets the University Writing Requirement for BARM majors. 3 sh.

Prerequisites: MKTG 307 or MKTG 341; departmental approval; SBUS majors only.

MKTG489: Internet Marketing

This course provides an introduction to internet marketing and customer-centric marketing programs. The course focuses on the various unique factors and issues that electronic tools bring to marketing, namely the ability to directly market to individuals and to interact in ways that consumers find valuable. Issues examined are using the internet to attract new customers, retain existing customers, build brand awareness, and expand into new markets. 3 sh.

Prerequisites: MKTG 240.

MKTG490: Marketing Internship

Working with public and private organizations (for profit), students are afforded an opportunity to apply classroom theoretics to real-world job situations. Illustrative engagements include team coordinated marketing research and advertising effectiveness studies; sales assistantships, public relations and retailing and distribution experiences. Market analysis and product feasibility and assessment exposures are accompanied by more organizationally tailored practical experiences in cultivating the student's resume. 3 sh.

Prerequisites: MKTG 240; departmental approval; SBUS majors only.

MKTG492: Independent Study in Marketing

An opportunity for a student to study or engage in a topic currently not covered in existing course selections or to take a required course normally given, but unavailable in conventional format. 1 - 3 sh.

Prerequisites: MKTG 341; departmental approval; SBUS majors only.

MKTG493: Special Topics in Marketing

An examination of topics not covered in normal marketing course work. Course to be given on demand with topics varying according to current issues arranged between faculty and student. May be repeated once for a maximum of 6.0 credits as long as the topic is different. 1 - 3 sh.

Prerequisites: MKTG 240; SBUS majors only.