Fashion Studies Major (B.A.) - Undergraduate - 2009 University Catalog

You are viewing the 2009 University Catalog. Please see the newest version of the University Catalog for the most current version of this program's requirements.

Program Overview

The Fashion Studies Major focuses on the multi-billion dollar industry centered on the production and sale of fashion products. Students analyze consumer needs and learn how these needs are met by a complex and dynamic fashion industry, preparing for careers in apparel manufacturing, merchandising, management and/or marketing of fashion products and services.

For further information: Art & Design webpage

Curriculum Requirements

All university students must fulfill the set of General Education requirements applicable to their degree (for further information, click here.)  In addition, students pursuing Fashion Studies (B.A.) must complete the requirements below.


FASHION STUDIES MAJOR

Complete 86 semester hours including the following 2 requirement(s):

  1. FASHION STUDIES CORE AND INTERNSHIP

    Complete the following 2 requirement(s):

    1. FASHION STUDIES CORE

      Complete the following 32 semester hours:

      ARTX 122 Clothing and Culture: A Multidisciplinary Study 3
      ARTX 220 Textile and Apparel Industry 3
      ARTX 298 Textiles I: Introduction 4
      ARTX 304 Introduction to Research 3
      ARTX 310 Fashion Merchandise Mathematics 3
      ARTX 320 Historical Analysis of Costume 3
      ARTX 325 The Marketing of Fashion 3
      ARTX 330 Evaluating Apparel Quality 3
      ARTX 435 Consumer Action 3
      NUFD 192 Nutrition with Laboratory 4
    2. FASHION STUDIES INTERNSHIP

      Complete 8 semester hours from the following:. COED 401 may be taken with written permission of advisor.

      ARTX 409 Internship in Fashion 8-12
  2. FASHION STUDIES COLLATERALS

    Complete the following 5 requirement(s):

    1. FASHION STUDIES COLLATERAL A

      Complete the following 7 courses:

      CHEM 100 Introductory Chemistry 4
      CMPT 109 Introduction to Computer Applications: Being Fluent with Information Technology 3
      ECON 101 Principles of Economics: Macro 3
      ECON 102 Principles of Economics: Micro 3
      MATH 109 Statistics 3
      MGMT 231 Management Processes 3
      MKTG 240 Introduction to Marketing 3
    2. FASHION STUDIES COLLATERAL B:STUDIO ART

      Complete 1 course from the following:

      ARCE 200 Ceramics: Pottery and Sculpture, Beginning I 3
      ARDW 200 Drawing, Beginning I 3
      ARPA 200 Painting, Beginning I 3
      ARPH 200 Photography Beginning I: Contemporary Art Form 3
      ARSC 200 Sculpture, Beginning I 3
    3. FASHION STUDIES COLLATERAL C:ART HISTORY

      Complete 1 course from the following:

      ARHS 105 Art in Western Civilization: Ancient and Medieval 3
      ARHS 106 Art in Western Civilization: Renaissance to Modern 3
    4. FASHION STUDIES COLLATERAL D

      Complete 4 courses from the following:

      ANTH 100 Cultural Anthropology 3
      ARDW 201 Life Drawing, Beginning I 3
      ARFD 122 Foundations II: 2D Design 3
      ARFD 125 Foundations V: Color, Light and Time 3
      ARFI 200 Fibers and Fabrics, Beginning I 3
      ARFI 201 Textile Design, Introduction 3
      ARIL 320 Illustration III, Art of the Visual Narrative 3
      ARTX 120 Introduction to Apparel Design 3
      ARTX 265 Interior Design 3
      ARTX 398 Development of Fashion Products 3
      ARTX 400 Senior Seminar 3
      ARTX 426 Apparel Design: Flat Pattern 3
      INBS 346 Introduction to International Business 3
      INBS 347 Export/Import Marketing Process 3
      MGMT 316 Human Resource Management 3
      MGMT 331 Family Business 3
      MKTG 307 Retail Marketing and Management 3
      MKTG 344 Advertising Theory and Techniques 3
      MKTG 489 Internet Marketing 3
      PHYS 443 Computer-Aided Drafting: An Introduction 3
      PSYC 101 Introduction to Psychology 3
      SPCM 172 Introduction to Communication Studies 3
      SPCM 201 Communication Theory 3
      SPCM 222 Principles of Public Relations 3
      SPCM 234 Public Speaking 3
      SPCM 322 Public Relations Writing 3
      THTR 100 Introduction to the Theatrical Medium 3
      THTR 153 Costume Construction I 3
      THTR 254 Costume Design I 3
    5. FASHION STUDIES LANGUAGE COLLATERAL

      Complete 2 sequential courses in French, Spanish or Italian. The courses will be determined after a placement exam.

      1.  

        1.  

          FREN 101 Beginning French I 3
          FREN 112 Beginning French II 3
        2.  

          FREN 112 Beginning French II 3
          FREN 121 Intermediate French I 3
        3.  

          FREN 121 Intermediate French I 3
          FREN 132 Intermediate French II 3
        4.  

          FREN 132 Intermediate French II 3
          FREN 145 Introduction to French Culture 3
        5.  

          FREN 145 Introduction to French Culture 3
          FREN 146 Readings in French Literature 3
        6.  

          FREN 132 Intermediate French II 3
          FREN 203 French Stylistics and Composition I 3
        7.  

          FREN 203 French Stylistics and Composition I 3
          FREN 204 French Stylistics and Composition II 3
      2.  

        1.  

          ITAL 101 Italian I 3
          ITAL 102 Italian II 3
        2.  

          ITAL 102 Italian II 3
          ITAL 103 Italian III 3
        3.  

          ITAL 103 Italian III 3
          ITAL 104 Italian IV 3
        4.  

          ITAL 104 Italian IV 3
          ITAL 340 An Introduction to Italian Literature I: Heroes, Humanists and Sages 3
        5.  

          ITAL 340 An Introduction to Italian Literature I: Heroes, Humanists and Sages 3
          ITAL 341 An Introduction to Italian Literature II: The Modern, Post-modern and Beyond 3
      3.  

        1.  

          SPAN 101 Spanish I 3
          SPAN 102 Spanish II 3
        2.  

          SPAN 102 Spanish II 3
          SPAN 103 Spanish III 3
        3.  

          SPAN 103 Spanish III 3
          SPAN 104 Spanish IV 3
        4.  

          SPAN 104 Spanish IV 3
          SPAN 120 Comprehensive Spanish I and II 3
        5.  

          SPAN 120 Comprehensive Spanish I and II 3
          SPAN 140 Comprehensive Spanish III and IV 3
        6.  

          SPAN 140 Comprehensive Spanish III and IV 3
          SPAN 145 Readings in Hispanic Literature 3
        7.  

          SPAN 145 Readings in Hispanic Literature 3
          SPAN 361 Voices of the Past and Present: Spain 3
        8.  

          SPAN 361 Voices of the Past and Present: Spain 3
        9.  

          SPAN 363 Voices of the Past and Present: Latin America 3
        10.  

          SPAN 374 Cultural Studies: Spain 3
        11.  

          SPAN 104 Spanish IV 3
          SPAN 241 Fundamentals of Spanish Grammar 3
        12.  

          SPAN 104 Spanish IV 3
          SPAN 363 Voices of the Past and Present: Latin America 3
        13.  

          SPAN 241 Fundamentals of Spanish Grammar 3
          SPAN 242 Spanish Composition and Stylistics 3
        14.  

          SPAN 104 Spanish IV 3
          SPAN 135 Basic Spanish for Heritage Learners 3

Course Descriptions:

ANTH100: Cultural Anthropology

Introduction to the basic concepts, goals, and research strategies of anthropology, the nature of culture, its role in human experience, and its universality. Presentation of cross-cultural examples and conceptual frameworks for understanding and explaining cultural diversity. Meets Gen Ed 2002 - Social Science, Non-Western Cultural Perspectives. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course. Meets the World Languages and Cultures Requirement, World Cultures. 3 sh.

ARCE200: Ceramics: Pottery and Sculpture, Beginning I

Introduction to the development of works in clay, studio forming methods, clay compositions, glazing and firing, design/aesthetic/stylistic concerns, historical and contemporary ceramics. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARDW200: Drawing, Beginning I

Basic elements of line, tone, composition, and perspective; exploration of traditional and experimental media and materials; and investigation of still life, landscape, life drawing, portraiture, and abstraction. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARDW201: Life Drawing, Beginning I

Structure and proportions of the human figure. Study of skeletal and muscular structure, the figure at rest and in motion, isolated and in a setting. Expressive as well as analytical approach to drawing. Exploration of traditional as well as current techniques and media. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARFD122: Foundations II: 2D Design

Foundations II introduces students to the principles of 2-dimensional design in a variety of media. Major principles covered include composition, line, shape, volume, movement, value, rhythm, repetition, variation, scale, size, perspective, proportion, texture, balance, unity, harmony, and contrast. The course content consists of a variety of projects focusing on critical, theory-based problem solving, together with lectures and demonstrations. 3 sh.

ARFD125: Foundations V: Color, Light and Time

Color functions in many ways - as a visual phenomenon of light, as a perceptual occurrence, as a pigment with specific mixing properties, and as an element with powerful expressive and symbolic potential. It is important that artists and designers understand the principles and properties of color for use in their work in any medium. This course introduces students to the history, theory, and interdisciplinary use of color and color systems via lectures, demonstrations, and exercises. 3 sh.

Prerequisites: ARFD 121.

ARFI200: Fibers and Fabrics, Beginning I

Techniques employed by fiber artists and the textile industry; on-loom and off-loom weaving, spinning and vegetable dyeing, and fabric and fiber techniques in contemporary work. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARFI201: Textile Design, Introduction

Pattern rendering and putting designs into repeat for the textile industry. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARHS105: Art in Western Civilization: Ancient and Medieval

The history of Western art and architecture from Prehistoric Europe through the Middle Ages. The course covers ancient Mesopotamia and Egypt, Greece and Rome, then Byzantine, Early Medieval, Romanesque, and Gothic art. Museum visits and extensive reading. Required for Fine Arts majors. Meets Gen Ed 2002 - Humanities, World Literature or General Humanities. Meets the 1983 General Education Requirement (GER) - Fine and Performing Arts: Art Appreciation. Meets the University Writing Requirement for ANIL, FAAH, FAED, FASF, FASH, FASI, FASL, FAST and GRDN majors. 3 sh.

ARHS106: Art in Western Civilization: Renaissance to Modern

The history of Western art and architecture from the fifteenth century to the present. Included are the arts of the Renaissance, Baroque, Rococo, Romantic, Impressionist and Modern periods. Museum visits and extensive reading. Required for fine arts majors. Meets Gen Ed 2002 - Humanities, World Literature or General Humanities. Meets the 1983 General Education Requirement (GER) - Fine and Performing Arts: Art Appreciation. Meets the University Writing Requirement for FAAH, FAED, FASF, FASH, FASI, FASL and FAST majors. 3 sh.

ARIL320: Illustration III, Art of the Visual Narrative

Students learn to produce sequential narrative imagery. From comic book art to graphic novels, to children's books, this course emphasizes continuity, story structure, and character definition. 3 sh.

Prerequisites: ARIL 220, ARIL 230.

ARPA200: Painting, Beginning I

Exploration of painting media and modes of expression. Reading, gallery and museum visits. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARPH200: Photography Beginning I: Contemporary Art Form

The essentials of the photographic process including developing, enlarging, and exhibiting. Trips, films, discussions, lectures, criticism and demonstration. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARSC200: Sculpture, Beginning I

Sculptural concepts using materials like plaster, metal, plastics, stone and wood. Gallery and museum visits. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARTX120: Introduction to Apparel Design

Theory and techniques for achieving well-fitted apparel; basic concepts, competencies and technologies using appropriate fabrics, computer aided design, and commercial patterns. 3 sh.

ARTX122: Clothing and Culture: A Multidisciplinary Study

Analysis of dress in terms of cultural, social, psychological and economic influences. Clothing and adornment choices related to individual concerns, including esthetic, physical and ecological factors. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Electives, Personal/ Professional Issues. Meets the World Languages and Cultures Requirement - World Cultures. 3 sh.

ARTX220: Textile and Apparel Industry

In-depth study of factors which spur progress, affect supply, demand, and ultimately the consumer. History, economic structure and patterns of production, distribution and marketing of textile and apparel industries. 3 sh.

ARTX265: Interior Design

Selection, organization and evaluation of furnishing for the residential environment. Principles and elements of design studied in relation to interior residential space. 3 sh.

ARTX298: Textiles I: Introduction

Intensive study of fibers, yarns, fabric constructions, and finishes related to consumer concerns for use, durability, care and cost. For students with a professional interest in textiles and clothing. 4 sh.

ARTX304: Introduction to Research

Provides awareness of the contributions of research to the advancement of the knowledge base in fashion and consumer behavior. Developing skills for intelligent pursuit and consumption of research. 3 sh.

Prerequisites: MATH 109.

ARTX310: Fashion Merchandise Mathematics

The study of mathematics used in the fashion industry. The course includes study of mathematical formulas used in merchandising, profit and loss statements, terms of sale, pricing, inventory, and merchandise planning as related to the fashion industry. Students learn to develop and use a computer generated spreadsheet. 3 sh.

Prerequisites: ARTX 325.

ARTX320: Historical Analysis of Costume

The development of clothing; clothing usage in terms of social, economic and aesthetic backgrounds. 3 sh.

Prerequisites: ARHS 105 or 106.

ARTX325: The Marketing of Fashion

Exploration of the fashion business with an emphasis on the marketing of apparel. Problems and trends at the wholesale and retail levels will be explored. 3 sh.

Prerequisites: MKTG 240.

ARTX330: Evaluating Apparel Quality

Analysis of ready-to-wear apparel in terms of fabric performance, stitch and seam technique, edge treatment, underlying fabrics and trims, garment closures, fit and style variations. 3 sh.

Prerequisites: ARTX 298.

ARTX398: Development of Fashion Products

Development of fashion products. Course integrates the use of textile products with the development of fashion products. Impact of socio-economic forces, trends in merchandising, and consumership are discussed. Development of product line required. 3 sh.

Prerequisites: ARTX 325.

ARTX400: Senior Seminar

A capstone course which explores the integrative nature of the profession and investigates the roles, conflicts and decision-making perspectives for beginning professionals.. 3 sh.

Prerequisites: ARTX 325; senior class standing.

ARTX409: Internship in Fashion

Opportunity to work as an intern in a professional setting in business, a museum, a community agency, or a service organization. Applications available from advisor. Pass/fail only. 8 - 12 sh.

Prerequisites: Senior standing, Fashion Studies majors only, 2.67 GPA required.

ARTX426: Apparel Design: Flat Pattern

Flat pattern design in developing original designs for apparel. Basic pattern used to execute designs related to the use of fabric on a human form. 3 sh.

Prerequisites: ARTX 120.

ARTX435: Consumer Action

The market place as a social, psychological and economic institution serving consumers. Emphasis on consumer motivation, market organization, pricing and selling strategies: trends and current issues which affect the quality and availability of goods and services. 3 sh.

Prerequisites: EC0N 101 or 102, and ARTX 304.

CHEM100: Introductory Chemistry

An introductory lecture and laboratory course in modern chemistry for non-science majors. Topics include plastics, pesticides, food additives, fuels, drugs, water and air pollutants, nuclear energy and modern materials. Meets Gen Ed 2002 - Natural/Physical Science Laboratory. Meets the 1983 General Education Requirement (GER) - Natural/Physical Science, Laboratory or Non-Laboratory Science. 4 sh.

CMPT109: Introduction to Computer Applications: Being Fluent with Information Technology

An introduction to the skills, concepts, and capabilities necessary to effectively use information technology across the curriculum through computer applications. Not for mathematics major elective credit or computer science elective credit. Meets Gen Ed 2002 - Computer Science. Meets the 1983 General Education Requirement (GER) - Mathematics, Computer Science. 3 sh.

Prerequisites: MATH 051 or MATH 061 or satisfactory score on both of the mathematical components of the MSUPT.

ECON101: Principles of Economics: Macro

A study of the American economy, analytically and institutionally; the achievement of an optimal allocation of resources, price stability, full employment level of national income and long term growth. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course. 3 sh.

ECON102: Principles of Economics: Micro

Organization and operation of the American economy for the production and distribution of goods and services. Pricing of products and factors of production in market situations varying from competition to monopoly. Resource allocation, price determination and behavior of the firm in the determination of quantity of output and the hiring of factors of production. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course. 3 sh.

FREN101: Beginning French I

For students starting French in college, or students who have been placed at this level after taking the placement test. The fundamentals of speaking, reading and writing through classroom drill, video cassettes and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. 3 sh.

FREN112: Beginning French II

For students having completed Beginning French I or who have been placed at this level after taking the placement test. Continuation of basic skills through classroom drill, video-cassettes and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. 3 sh.

FREN121: Intermediate French I

Developing of listening, reading and speaking ability through study of representative works and characteristic aspects of French life and culture. Laboratory work available. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. 3 sh.

FREN132: Intermediate French II

Developing of listening, reading, and speaking ability through study of representative works and characteristic aspects of French life and culture. Laboratory work available. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. 3 sh.

FREN145: Introduction to French Culture

Various aspects of contemporary France such as politics, education, social and artistic movements. Meets the 1983 General Education Requirement (GER) - Foreign Language. 3 sh.

Prerequisites: FREN 121.

FREN146: Readings in French Literature

Representative selections from major works and authors providing a general knowledge of French literature and socio-cultural movements through the ages. Meets the 1983 General Education Requirement (GER) - Foreign Language. 3 sh.

Prerequisites: FREN 121.

FREN203: French Stylistics and Composition I

Skills of the French language. Intensive vocabulary practice, laboratory drills, grammar review and weekly compositions, integrated into an intensive language program. 3 sh.

Prerequisites: FREN 132.

FREN204: French Stylistics and Composition II

Skills of the French language. Intensive vocabulary practice, laboratory drills, grammar review and weekly compositions, integrated into an intensive language program. 3 sh.

Prerequisites: FREN 203.

INBS346: Introduction to International Business

The course provides an introduction to the theory and practice of international business. It acquaints students with the fundamental principles of international business including such topics as globalization, international trade theories, the impact of culture, cross-national cooperation agreements, foreign exchange and capital markets, the strategy of international business, country evaluation and selection, modes of foreign market entry, the organization of international business, and management of international operations. Short case studies and/or research projects will be used to illustrate application of international business concepts and principles. 3 sh.

Prerequisites: ECON 101 and 102; or ECON 302 (Business Minors).

INBS347: Export/Import Marketing Process

This course covers all aspects of the export/import function from a marketing process standpoint. Topics include: export/import policies -- national and international environment; government programs and incentives to promote exports; tariff systems; choosing export markets and analyzing exports and imports; developing an export program; setting up an export organization; export/import financing; export/import documentation; export pricing; packaging, shipping, traffic and insurance. 3 sh.

Prerequisites: INBS 346, major within the School of Business.

ITAL101: Italian I

For students beginning Italian in college or students who have been placed at this level after taking the placement test. The fundamentals of speaking, reading and writing through task-oriented activities, video/audio cassettes, CDs, and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. 3 sh.

ITAL102: Italian II

For students who took Italian I at Montclair State University, students with two years of high school experience in Italian, or students who have been placed at this level through the placement test. The fundamentals of speaking, reading and writing through task-oriented actitivities, video/audio, cassettes, CDS, and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages Requirement - World Languages. 3 sh.

ITAL103: Italian III

For students who took Italian II at Montclair State University, students with three years of high school experience in Italian, or students who have been placed at this level through the placement test. The strengthening of speaking, reading and writing through task-oriented activities, video/audio, cassettes, CDs, and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. 3 sh.

ITAL104: Italian IV

For students who took Italian III at Montclair State University, students with four years of high school experience in Italian, or students who have been placed at this level through the placement test. The strengthening of speaking, reading and writing through task-oriented activities, video/audio,cassettes, CDs, and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. 3 sh.

ITAL340: An Introduction to Italian Literature I: Heroes, Humanists and Sages

An overview of some of the more significant literary trends in Italy from the first texts in a nascent Italian language up to and including the 1700s. The focus will be on representative literary texts and the fundamentals of literary analysis, accompanied by the study of the historical events and power structures influencing literary production and language usage, the changing role of the writer/intellectual, questions of identity, trends in music, the figurative arts, architecture, and fashion, autobiography and personal correspondence. Required for majors. Taught in Italian. Meets the 1983 General Education Requirement (GER) Foreign Language. 3 sh.

Prerequisites: ITAL 242.

ITAL341: An Introduction to Italian Literature II: The Modern, Post-modern and Beyond

An overview of some of the more significant literary trends in Italy from the Enlightenment to the Postmodern and contemporary periods. Students discuss the construction of Italy as a nation and its appointment with modernity, questions of identity, and trends in the figurative arts, architecture, and fashion. The course also serves as an introduction to the principles of literary analysis and criticism. Required for majors. Taught in Italian. Meets the 1983 General Education Requirement (GER) - Foreign Language. 3 sh.

Prerequisites: ITAL 242.

MATH109: Statistics

Introduction to the use of statistics in the real world. Topics include: analysis and presentation of data, variability and uncertainty in data, techniques of statistical inference and decision-making. Meets Gen Ed 2002 - Mathematics. Meets the 1983 General Education Requirement (GER) - Mathematics, Mathematics. 3 sh.

Prerequisites: MATH 051 or MATH 061 or placement through the Montclair State University Placement Test (MSUPT). Not for majors in Mathematics (MATH), Mathematics with Applied Math concentration (MAAM) or Mathematics-Teacher Education (MTED).

MGMT231: Management Processes

To provide undergraduate students a review of classical and modern approaches to the managerial process as it relates to the manager's functions of planning, organizing, communication, motivation, leading, controlling, and managing change. Emphasizing new forces in the managerial environment such as workplace diversity and economic globalization, these reviews will be tied to the open-system model and the contingency approach as overall frameworks for understanding organizations and management. 3 sh.

Prerequisites: SPCM 101 or ENWR 105 or HONP 100.

MGMT316: Human Resource Management

Motivating managerial and non-managerial employees; effective use of human resources in the organization. The personnel function, techniques of job analysis, description and evaluation, and overall organizational development particularly with minority group members and female employees. Meets the University Writing Requirement for BAMG majors. 3 sh.

Prerequisites: MGMT 231; junior standing; Business Administration, Allied Health, Recreation Profession, Fashion Studies or Nutrition and Food Science with concentration in Food Management majors only.

MGMT331: Family Business

Family businesses are an important force in the U.S. economy, contributing over 50% of the country's gross domestic product. This course explores unique challenges and opportunities involved in managing a family business. Some key issues to be covered are dynamics of family interactions with family business culture, market strengths and weaknesses of family-owned firms, and leadership succession. May be repeated once for a total of six credits. 3 sh.

Prerequisites: MGMT 231.

MKTG240: Introduction to Marketing

This introductory course is designed to expose the student to the basic areas that comprise marketing as a discipline. Marketing is viewed as a process that must be integrated with all other business functions. The basic theories, concepts, language and tools of marketing are introduced, and illustrations of their applicability to the business as well as non-profit sectors of the national economy with increasing stress on the global realities which affect the marketing function are addressed. 3 sh.

Prerequisites: Start Spring 2010: ENWR 105 or HONP 100.

MKTG307: Retail Marketing and Management

This course provides students with an overview of the field of retailing. Major retail institutions, e.g., department stores, specialty stores, discount stores, the components of the retail mix and the functional areas of retailing are examined. The marketing strategies of major retail companies as well as the trends that shape them, e.g., globalization, technology, electronic commerce, are analyzed. The course stresses an understanding of the retail customer and the importance of customer service and relationship management. Issues in the management of retail employees are also explored. The concepts in this course are useful for students interested in careers in consumer products and services marketing as well as retailing. 3 sh.

Prerequisites: MKTG 240, major within the School of Business, Recreation Profession major, Fashion Studies major, or Nutrition and Food Science major with concentration in Food Management.

MKTG344: Advertising Theory and Techniques

A broad introduction to advertising, promotion and marketing communications: historical roots of advertising; advertising from the viewpoint of clients, ad agencies and media; and both the marketing aspects (strategy development; account management) and creative aspects (copywriting; art direction; production and editing) of advertising. Covers all forms of advertising: print, broadcast; out-of home; and the latest advertising media such as direct mail and response; cable TV; and internet/interactive. In addition to traditional lectures, guest lectures are provided by the advertising professionals. Students also have a practical opportunity to create ads and commercials. 3 sh.

Prerequisites: MKTG 240.

MKTG489: Internet Marketing

This course provides an introduction to internet marketing and customer-centric marketing programs. The course focuses on the various unique factors and issues that electronic tools bring to marketing, namely the ability to directly market to individuals and to interact in ways that consumers find valuable. Issues examined are using the internet to attract new customers, retain existing customers, build brand awareness, and expand into new markets. 3 sh.

Prerequisites: MKTG 240.

NUFD192: Nutrition with Laboratory

This course is designed to provide students with a general understanding of the components of the food we eat and the nutrients necessary for life. The functions of nutrients, their interrelationships, digestion, absorption and metabolism of nutrients are discussed. The factors, such as age, gender, ethnicity, physical activity, and environmental factors, which influence food intake and requirements of nutrients, are covered. Students learn to measure and evaluate their nutritional status and body composition using equipment used in laboratory and analyze their diets using computer software. They plan meals considering individual's nutritional requirements in the laboratory. Historical, national, and international issues regarding food and nutrition are presented. 4 sh.

PHYS443: Computer-Aided Drafting: An Introduction

Students will study the command structure of AutoCad to create, modify and manage CAD drawings and designs. Various applications in graphic communication will be explored with practical hands-on lab sessions. Experience with computers or technical graphics is not required. 3 sh.

Prerequisites: PHYS 143.

PSYC101: Introduction to Psychology

This course is an introduction to the study of human behavior and surveys major topics within the diverse discipline of psychology. Topics covered will come from each of four core areas offered by the psychology department: Social/Applied (e.g., Social, Industrial-Organizational, Health), Biological Basis of Behavior (e.g., Physiology, Perception, Motivation/Emotion, Comparative Animal Behavior), Cognition (e.g., Learning and Memory, Conditioning and Learning, Cognition, Language) and Personality (e.g., Personality, Abnormal, Development). Meets Gen Ed 2002 - Social Science for non-psychology majors only. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course for non-psychology majors only. 3 sh.

SPAN101: Spanish I

For students starting Spanish in college or for students with one year of high school experience in Spanish. The fundamentals of listening comprehension, speaking, reading and writing skills through task-based oriented activities, video cassettes, audio cassettes/CDs, and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. Start Spring 2010: For non-native speakers (i.e. students who do not speak and/or have no more than 1 year of high school experience in Spanish. This course focuses on the development of basic communication skills with an emphasis on vocabulary building and functional grammar. Attention is also devoted to developing basic reading and writing skills. Meets the 1983 and 2002 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. Students who do not comply with the placement policy (i.e. native/heritage Spanish speakers or students who had more than 1 year of high school Spanish) will be dropped from this course. 3 sh.

SPAN102: Spanish II

For students who have completed Spanish I at Montclair State University, students who have two years of high school Spanish, or students who have been placed at this level after taking the placement exam. The strengthening of listening comprehension, speaking, reading and writing skills through task-based oriented activities, video cassettes, audio cassettes/CDs, and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. Start Spring 2010: For non-native speakers (i.e. students who do not speak and/or understand Spanish) who have completed Spanish 101 at MSU , have transferred credit for 101 from another university, or have been placed at this level after taking the placement exam. This course focuses on the continued development of basic communication skills with and emphasis on vocabulary building and functional grammar. Attention is also devoted to developing basic reading and writing skills. Meets the 1983 and 2002 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. Students who do not comply with the placement policy (i.e. native/heritage Spanish speakers or students whose official placement does not qualify them for Spanish 102) will be dropped. 3 sh.

SPAN103: Spanish III

For students who have completed Spanish II at Montclair State University, students with three years of high school Spanish, or students who have been placed at this level after taking the placement exam. Advanced development of listening comprehension, speaking, reading and writing skills through task-based oriented activities, video cassettes, audio cassettes/CDs, and laboratory work. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. Start Spring 2010: For non-native speakers (i.e.students who do not speak and/or understand Spanish) who have completed Spanish 102 at MSU, have transferred credit for 102 from another univerity, or have been placed at this level after taking the placement exam. This course focuses on enhancing the communicative skills acquired in previous coursework with a particular emphasis on speaking. The development of reading and writing skills will also receive special attention. Meets the 1983 and 2002 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. Students who do not comply with the placement policy (i.e. native/heritage Spanish speakers or students whose official placement does not qualify them for Spanish 103) will be dropped. 3 sh.

SPAN104: Spanish IV

For students who have completed Spanish III at Montclair State University, students with four years of high school Spanish, or students who have been placed at this level after taking the placement exam. Review of the most important aspects of Spanish grammar; the strengthening of listening comprehension, speaking, reading and writing skills through task-based oriented activities, audio cassettes/CDs, and laboratory work; and the fundamentals of literary analysis. Meets the 1983 General Education Requirement (GER) - Foreign Language. Meets World Languages and Cultures Requirement - World Languages. Start Spring 2010: For non-native speakers (i.e.students who do not speak and/or understand Spanish) who have completed Spanish 103 at MSU, have transferred credit for 103 from another university, or have been placed at this level after taking the placement exam. This course focuses on enhancing and expanding the communicative skills acquired in previous coursework with a continued emphasis on speaking. The development of more advanced reading and writing skills will also receive special attention. Meets the 1983 and 2002 General Education Requirement (GER) - Foreign Language. Meets the World Languages and Cultures Requirement - World Languages. Students who do not comply with placement policy will be dropped. 3 sh.

SPAN120: Comprehensive Spanish I and II

Beginning Spanish I and II in one semester. Meets the 1983 General Education Requirement (GER) - Foreign Language. 3 sh.

SPAN135: Basic Spanish for Heritage Learners

This course is designed for students who, because of their exposure to Spanish at home or in the community, have a general familiarity with the language and understand some spoken Spanish but have had little or no formal instruction. This course emphasizes communication skills and the development of the abilities needed to read, write, and speak Spanish in a variety of contexts. Meets the 1983 and 2002 General Education Requirement (GER) - Foreign Language. Taught in Spanish. Special fee. 3 sh.

SPAN140: Comprehensive Spanish III and IV

Intermediate Spanish III and IV in one semester. Meets the 1983 General Education Requirement (GER) - Foreign Language. 3 sh.

SPAN145: Readings in Hispanic Literature

This course deals with selected contemporary readings from both Spanish and Latin American literatures. Texts have been chosen which present the student with a window on Hispanic culture and which focus on fundamental sociopolitical and philosophical issues. Meets the 1983 General Education Requirement (GER) - Foreign Language. 3 sh.

SPAN241: Fundamentals of Spanish Grammar

This course is designed to improve students' knowledge of the basics of Spanish grammar and their ability to apply this knowledge in oral and written exercises. It centers on the various lexical categories and on their syntactic functions in phrases and simple sentences. Attention is given to the linguistic and communicative needs of both native and non-native speakers of Spanish. Taught in Spanish. 3 sh.

Prerequisites: SPAN 104 or equivalent.

SPAN242: Spanish Composition and Stylistics

This course is designed to strengthen students' written Spanish in a variety of contexts: short naratives, descriptions, argumentative essays, and literary analysis. Attention is given to style, register, vocabulary enrichment, and referencing. The course emphasizes writing as a process and the critical thinking and research skills needed to fully develop, articulate, and support one's ideas. Meets the University Writing requirement for SPAN, SPEL, SPTE and SPTR majors. Taught in Spanish. 3 sh.

Prerequisites: SPAN 241.

SPAN361: Voices of the Past and Present: Spain

This course analyzes themes, topics and problems that are recurrent but also in the process of change in significant works of Spanish literature throughout the centuries. Readings will include canonical authors as well as lesser known writers. The focus of this course as well as the readings varies according to the instructor. Meets the 1983 General Education Requirement (GER) - Foreign Language. Taught in Spanish. 3 sh.

Prerequisites: SPAN 241.

SPAN363: Voices of the Past and Present: Latin America

This course analyzes themes, topics and problems that are recurrent, but also in the process of change, in significant works of Latin American literature throughout the centuries. Readings will include canonical authors as well as lesser known writers. The focus of this course, as well as the readings, varies according to the instructor. Meets the 1983 General Education Requirement (GER) - Foreign Langauge. Taught in Spanish. 3 sh.

Prerequisites: SPAN 241.

SPAN374: Cultural Studies: Spain

This course provides an overview of the interaction between sociohistoric contexts and cultural expressions in Spain, taking into account the phenomenal culture development of Spain at the beginning of the 21st century and its surprising rupture from recurrent patterns of the past. Through the vehicles of literature, film, theater, art, and manifestations of pop culture, the course examines the tension between official and unofficial discourses of representation, manifestations of high and low culture, the negotiation of identity in Spain's various regions, and the restructuring of Spanish "nationhood." Contemporary phenomena will be analyzed in a retrospective fashion providing insights into earlier periods of Spanish cultural hisotry. Meets the 1983 General Education Requirement (GER) - Foreign Language. Taught in Spanish. 3 sh.

Prerequisites: SPAN 241.

SPCM172: Introduction to Communication Studies

This course orients students to the academic field of Communication Studies and surveys a wide range of professional applications. Students learn about the history, key figures, and traditional and current issues in Communication Studies and how to research and read disciplinary literature. 3 sh.

SPCM201: Communication Theory

This course introduces students to human communication theories. Emphasis is placed on the application of theory to a variety of everyday relational, professional, and cultural situations and the ways in which theory informs and helps us examine human communication. 3 sh.

Prerequisites: SPCM 172 is a prerequisite or corequisite. BA Communication Studies students only.

SPCM222: Principles of Public Relations

Principles of Public Relations is an introductory course designed to expose students to the basic history and theories in the field of public relations. Principles of Public Relations will expose you to staple writing activities such as news releases, brochures, and pitch letters. Principles of Public Relations will also teach you the basic terminology and skills necessary to succeed in more advanced public relations courses. 3 sh.

Prerequisites: SPCM 172 and SPCM 234 may be taken as pre-requisites or co-requisites. BA Communication Studies students only.

SPCM234: Public Speaking

Preparing and delivering effective, informative, and persuasive speeches; emphasis in outlining, verbal clarity, and effective oral communication in public presentations. 3 sh.

Prerequisites: SPCM 172 may be taken as a pre-requisite or co-requisite. BA Communication Studies students only.

SPCM322: Public Relations Writing

In Public Relations Writing, students learn the basic principles associated with public relations writing and how to prepare an assortment of public relations documents. Associated Press (AP) style is reinforced throughout all assignments, and students learn how to construct specialized written documents such as backgrounders, brochures, business letters, pitch letters, infographics, news releases, stationery, business cards, logos. Students are also encouraged to begin portfolio building. Aesthetics is a central focus of the class and students learn the features of effective design. 3 sh.

Prerequisites: SPCM 172 and SPCM 201 and SPCM 222 and SPCM 234. BA Communication Studies students only.

THTR100: Introduction to the Theatrical Medium

All forms of theatrical literature and productions including drama, ballet, mime, opera, circus, musical comedy and mass media. Meets the 1983 General Education Requirement (GER) - Fine and Performing Arts: Art Appreciation. 3 sh.

THTR153: Costume Construction I

Studies the practical function of the costume shop and the techniques and crafts used in the execution of costumes for the stage. Production work is included with discussions of pattern and fitting techniques. 3 sh.

THTR254: Costume Design I

A study of basic costume design for the stage, emphasizing the interpretation of dramatic texts in terms of characterization. Basic figure drawing and fabric study are included and the collaborative process which translates ideas to finished design will be explored. 3 sh.

Prerequisites: THTR 153.

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