Public Relations Major (B.A.) - Undergraduate - 2015 University Catalog
Corporations, charities, politicians, movie stars and sports celebrities all hire public relations specialists who help them build their brand and maintain good relationships with strategic stakeholders. This program provides a strong foundation in the theory, practice, and techniques of public relations in the digital age. You will learn how to write for media, design campaigns, implement innovative social media strategies, and manage client-based projects. The program resides in the School of Communication and Media.
A minimum of 120 semester hours of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA. However, more than 120 semester hours may be required depending upon the major field of study. In addition to the major requirement outlined below, all university students must fulfill the set of General Education requirements applicable to their degree.
PUBLIC RELATIONS MAJOR
Complete 48 semester hours including the following 3 requirement(s):
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CORE REQUIREMENTS
Complete the following 2 requirement(s):
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Core Courses
Complete 4 courses for 12 semester hours:
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Colloquium Series
Complete the following course a minimum of 8 times: CMDA 490. There is no credit associated with this course.
CMDA 490 Colloquium Series 0
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MAJOR REQUIREMENTS
Complete 6 courses for 18 semester hours:
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MAJOR ELECTIVES
Complete 18 semester hours from the following:
Course Descriptions:
CMDA110: Introduction to Communication and Media Arts (3 hours lecture)
This course examines the crucial role media play in contemporary society and surveys the technological, social, cultural, economic, and political impact of communication codes, media, and their convergence. Topics include the histories of varied media (print, electronic, digital), media narratives and genres, the interplay between media products/industries and identity, and the evolving significance of emerging technologies. Previous course SPCM 172 effective through Spring 2012. 3 sh.
CMDA210: Theorizing Communication and Media Arts (3 hours lecture)
This course introduces major theoretical perspectives and debates in the interdisciplinary fields of communication and media and provides key concepts used in the criticism of different types of media and texts. Theoretical approaches include political economy, semiotics, visual aesthetics, psychoanalysis, effects and reception, feminism, cultural studies, Marxism, and postmodernism which are then applied to a wide range of texts and structures (radio, film, television, music, advertising, news, the Internet, etc). Previous course SPCM 201 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media majors only.
CMDA220: Writing for the Media (3 hours lecture)
This course covers the basic principles of writing for print, electronic, and on line media and provides hands-on writing experience. Students develop an understanding of industry standards of writing by communication and media professionals. They also build their skills in creating a variety of media texts, including news packages, documentary and fiction programs, press releases, speeches, Web pages and blogs, public service announcements and advertisements. Previous course BDCS 140 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110 may be taken as a prerequisite or corequisite; School of Communication and Media majors only.
CMDA320: Transmedia Projects (3 hours lecture)
The course offers students a supervised transmedia project experience. Students develop skills in concept development, research, fieldwork, collaboration, production planning, execution, and management as they work on client-based (corporate, governmental, non-profit) or cause-related projects across varied technological platforms. The course requires substantial work outside of class time. 3 sh.
Prerequisites: CMDA 210 and CMDA 220.
CMDA360: Communication and Media Coop Ed
Advanced students complete a supervised employment experience, outside the classroom, that complements their program of study in the fields of communication and media. The experience provides students the opportunity to define their career objectives and enhance professional skills and expertise. An MSU faculty member evaluates student progress and awards credit. Students may not exceed 16 credits through enrollment in multiple co-op courses. Previous course CMDA 460 effective through Winter 2014. 4 - 16 sh.
Prerequisites: FILM 260 or TVDM 253 or CMST 280 and School of Communication and Media approval.
CMDA440: Independent Study
Opportunity to obtain credit for independent research projects; students must obtain approval from the division coordinator before registration period for the semester of the independent study; generally not for production projects. May be repeated once for a maximum of 6.0 credits. Previous courses ARFM 450, BDCS 403 and SPCM 403 effective through Spring 2012. 1 - 3 sh.
Prerequisites: CMDA 320 and departmental approval.
CMDA490: Colloquium Series
Students are required to register for and attend the colloquium series each semester. The series provides a forum for students, faculty, and invited guests to share their work and address relevant current issues in news, public policy, government, etc. Meetings take place once a month each semester. 0 sh.
Prerequisites: Open only to Majors/Minors in the School of Communication & Media Arts.
CMST102: Voice and Speech Improvement (3 hours lecture)
Theory and practice in the improvement of individual voice and speech patterns and elimination of faults. Previous course SPCM 103 effective through Spring 2012. 3 sh.
Prerequisites: Restricted to majors within School of Communication and Media Studies.
CMST130: Public Relations Principles (3 hours lecture)
This course introduces students to the fundamental theories and practices in the field of public relations. Students will learn about the public relations function within organizations, its impact on publics, and its function in society. Topics of this course involve the evolution of the field, the range of roles and responsibilities that public relations practitioners assume in a variety of settings, and the significant issues and trends that have shaped the practice. The course will also address the ethics of public relations practice and how values shape an organization's ability to build successful relationships with its publics. Previous course SPCM 222 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media majors only.
CMST160: Introduction to Health Communication (3 hours lecture)
This course is designed to familiarize you with the prominent theories, issues, and topics in the field of health communication. This course will expose you to diverse health communication perspectives as they relate to a range of health communication topics, including illness and health, historical and contemporary issues, patient and provider experiences, cultural differences in health, public awareness/prevention/intervention campaigns, and the role of media and relationships in health communication. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media majors only.
CMST170: Organizational Communication (3 hours lecture)
This introduces students to the field of organizational communication by surveying fundamental topics and theories pertaining to organizations' structures (relational ordering) and processes. Topics include comparative structural approaches; system, cultural, and critical perspectives for understanding relationships and networks; assimilation of new members; organizational change; cultural diversity; technology and media; and globalization. Previous course SPCM 274 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media majors only.
CMST200: Going Viral (3 hours lecture)
In this course we will explore media concepts and theories and contemporary viral phenomena. We will investigate the evolution of different media and the impact of emerging media on society. Our focus will be on the contemporary scene of technological innovations and how social media are transforming the way we do business, politics, entertainment and activism. The degree to which emerging media present challenges, opportunities, or both is a fundamental question that will guide our dialogue. You will also have the opportunity to use digital media technologies throughout the course and plan, design and create new media content for your projects. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST202: Listening (3 hours lecture)
The development of critical, discriminative, appreciative and empathic listening skills; emphasis on listening theory/concept exploration, listening skill building, and experiential learning through theory application. Previous course SPCM 230 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST205: Race, Ethnicity and Media (3 hours lecture)
The course provides an in-depth examination of mass media theories and social effects on a national and global level, with particular attention to the representation of race and ethnicity. Through case studies, research, screenings, and class discussions students develop analytic tools they can use in their role as proactive consumers and potential creators of media products that serve a diverse range of communities. Previous course SPCM 304 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST215: Media History and Form (3 hours lecture)
The course offers an in depth analysis of a specific medium (e.g. television, radio, film, magazines). It examines this medium's development and cultural impact from both the aesthetic and historical perspectives. Previous course SPCM 104 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST222: Public Speaking (3 hours lecture)
Preparing and delivering effective, informative, and persuasive speeches; emphasis in outlining, verbal clarity, and effective oral communication in public presentations. Previous course SPCM 234 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST225: New Media and Participatory Culture (3 hours lecture)
This course focuses on new media technologies, their relationship with society, and the issues they present, both practical and theoretical, for participation in contemporary culture. This course looks at broad concepts - e.g., mediation, cultural power, representation, and social geography - as they relate to specific objects of inquiry like blogs, mobile devices, technocultures, and virtual reality. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST233: Public Relations Writing (3 hours lecture)
The purpose of this course is to teach students to write with skill, accuracy and clarity, using the tactical communication tools employed by public relations professionals. Students will learn to tailor their writing to the needs of particular media outlets and audiences. Different forms of public relations writing include news releases, feature stories, press releases, fact sheets, media lists, speeches, company backgrounders, media kits, letters, memoranda, company histories, advertising and advertorials, commentary (such as letters to the editor or opinion pieces), newsletters, websites, and brochures. Previous course SPCM 322 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110 and CMST 130.
CMST235: Youth Culture and The Popular (3 hours lecture)
This course explores youth culture and its relation to popular culture. Through an introduction to subcultural theory, this course examines different youth cultures in order to provide students with a space to study the unique role young people play as consumers and producers of media. Emphasis will be placed on the social, economic and political implications associated with these groups and the cultural agents that comprise them. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST237: Public Relations Ethics (3 hours lecture)
The course introduces students to the concepts of ethics and professional responsibility in public relations. In this course students develop their awareness of the ethical responsibilities in the field of public relations, increase their skills and ability to identify the moral issues raised in public relations practices, acquire skills and knowledge to reach and justify ethical decisions, and cultivate a sense of personal and professional responsibility. 3 sh.
Prerequisites: CMST 130 and CMDA 210.
CMST242: Speaking Culturally (3 hours lecture)
This course explores how language, speech, and culture are interconnected. Students are introduced to basic theoretical approaches to the study of language and communication and have the opportunity to investigate diverse cultural contexts through case studies and research. Previous course SPCM 242 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST245: Communication, Media and Gender (3 hours lecture)
This course offers a critical examination of how communication processes of socialization and media forms produce and circulate shared knowledge, representations, and expectations about gender. Various contemporary relational contexts and media artifacts are used to explore the social construction of gendered identities and power relations and the implications for professional, political, and cultural participation. Previous course SPCM 290 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST246: Interpersonal Communication I (3 hours lecture)
Basic theory of interpersonal communication and its practical applications in friendships and intimate relationships; personal communication patterns as they affect self perception and other perception; emphasis on the effect this process has on our interactions with others; strategies are offered as a means of change, growth and potential in effective interpersonal communication. Previous course SPCM 271 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.
CMST260: Health Communication Theory (3 hours lecture)
This course examines the dominant health models, communication theories, and psychosocial concepts that have been applied to the understanding of individual and societal health. In particular, this course will address how these theories/models serve as a foundation for explaining why various forms of communication serve to influence and shape our health perceptions and behaviors. 3 sh.
Prerequisites: CMDA 110 and CMST 160.
CMST263: Health and Mass Media (3 hours lecture)
This course examines the prevalence and nature of mass media messages concerning health. In particular, this course examines the various ways in which health issues are portrayed through entertainment, news media, and advertising. Students will learn about the frequency and nature of health messages in different media formats and the effects these messages have on viewers. 3 sh.
Prerequisites: CMDA 210.
CMST270: Organizational and Group Leadership (3 hours lecture)
This course addresses theories and techniques of leadership in organizations and groups. Recognizing that organizations increasingly require leadership for innovation and change (rather than just management for productivity and efficiency), the course prepares students to enact leadership that is not merely about overseeing and delegating, but is more concerned with empowering members as engaged and effective stakeholders. Topics include comparative conceptions of leadership; techniques for fostering cohesion and motivation; guiding organizations through change; and meeting facilitation in various organizational contexts. Previous course SPCM 374 effective through Spring 2012. 3 sh.
Prerequisites: Major in School of Communication and Media and CMDA 110; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.
CMST273: Democracy and Communication (3 hours lecture)
This course explores conceptual and practical issues of communication in democratic bodies of various sizes and functions, spanning small groups, organizations, and societies. Topics include shared leadership; dialogue; deliberation; cultural pluralism; representational mechanisms; political partisanship and campaigns; lobbying; public policymaking; and journalism. 3 sh.
Prerequisites: Major in School of Communication and Media and CMDA 110; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.
CMST275: Building Bridges through Dialogue (3 hours lecture)
This course provides conceptual bases and practical strategies for recognizing, understanding, and bridging chasms that exist in our interpersonal, cultural, organizational, and civic relationships. Coursework culminates in a hands-on project in which class members devise and implement a public event or program that promotes "bridge-building" communication among people with seemingly incommensurate beliefs, values, and identities. 3 sh.
Prerequisites: Major in School of Communication and Media and CMDA 110; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.
CMST280: Investigative Research Methods (3 hours seminar)
The course provides a survey of investigative methods employed in the fields of communication and media. Students are guided through the research design process and develop critical skills in understanding and evaluating media own projects and practice research methods most appropriate for professionals (interviewing, ethnographic work, focus group and survey research, textual and visual analysis). Previous course CMDA 310 effective through Spring 2014. 3 sh.
Prerequisites: CMDA 210.
CMST302: Interpersonal Communication II (3 hours lecture)
Current literature in the field of interpersonal communication and the relationship of the theory to communication effectiveness. Study of conflict management and interpersonal communication competence. Previous course SPCM 272 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 210 and CMST 246.
CMST322: Intercultural Communication (3 hours lecture)
Survey of cultural approaches to communication, including theory and methodology. Will examine the underlying principles and concepts of communication within individuals and across cultures to better understand effective human communication. Previous course SPCM 250 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 210.
CMST325: Media Criticism (3 hours lecture)
This course builds on concepts introduced in The Communication and Media Arts (CMDA 210) in order to provide students with an opportunity to become better versed in the dominant theories and methods of different schools of media criticism. Throughout the semester, students will apply these paradigms to conduct in-depth analyses of a range of media artifacts and institutions. 3 sh.
Prerequisites: CMDA 210 or CMST 215.
CMST326: Integrated Communications (2.5 hours lecture)
The rapid evolution of media and technology, coupled with the increasing fragmentation of audiences, present challenges to organizations and brands to present a coherent and compelling narrative to the multiple stakeholders they need to reach. This course addresses the complex communications mix comprising of such activities as advertising, public relations, online and viral marketing, social network relationship building, sponsorships, and event planning that organizations can use strategically to position their brands and develop integrated campaigns. Students will analyze contemporary cases and be encouraged to think in innovative ways as they create integrated communication campaigns with measurable objectives. 3 sh.
Prerequisites: CMDA 210 or THTR 257.
CMST330: Public Relations Research (3 hours lecture)
The course familiarizes students in public relations with effective social science research methods used to diagnose and solve problems, to identify measurable objectives, to inform strategic planning and message development, and to perform program evaluations in order to optimize organizational decision making. 3 sh.
Prerequisites: CMDA 210 and CMST 233.
CMST331: Online Video Production for Public Relations (1 hour semester)
This course offers hands-on training through collaborative, project-based work in PR video production and editing. The course addresses storytelling and message design, audience analysis and engagement, and online distribution techniques that include the creation - from idea generation through post production-- of such public relations products as video news releases (VNR), public service announcements (PSA), and corporate video and the role these products play in today's strategic public relations. 1 sh.
Prerequisites: CMDA 220 and CMST 233.
CMST333: Public Relations Cases and Campaigns (3 hours lecture)
Public Relations Cases/Campaign course uses a case-study method to teach students about theoretical and applied principles of public relations campaign management. Students examine successful/unsuccessful examples of public relations in order to learn how to plan more effective campaigns and to evaluate completed campaigns. As part of the course students continue to hone their writing skills and learn to be more critical of the role played by the media, opinion leaders, and multiple publics in the public relations process. Previous course SPCM 323 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 210 and CMST 280.
CMST335: Globalization, Communication and Media (3 hours lecture)
The course provides an overview of contemporary issues in global communication and media. Students explore emerging communication and information technologies and how they transform cultural identities and communities, global circuits of images and ideologies, and the global flows of politics, advertising, news and entertainment. 3 sh.
Prerequisites: CMDA 210.
CMST337: Specialized Writing in Public Relations (3 hours lecture)
The course intends to help students develop the essential skills on how to write for online media and audiences who exhibit considerable differences from traditional media outlets and audiences. Students learn how to segment online audiences, how to address these different sectors, and how to tailor messages to their varying needs. 3 sh.
Prerequisites: CMDA 220 and CMST 233.
CMST339: Public Relations Techniques in a Digital Age (3 hours lecture)
The course focuses on how public relations practitioners can use social media as well as some visual communication tools to create and maintain relationships with stakeholders. Students will learn the basic skills in using various social media outlets (e.g., twitter, facebook, webinar, open-source database, video casting, pod-casting, digital editing, etc), and how to write in a digital world with multiple voices for a more targeted audience base. 3 sh.
Prerequisites: CMDA 210 and CMST 233.
CMST342: Argumentation and Debate (3 hours lecture)
Principles of argumentation; characteristics of propositions, definitions of terms, logical organization, evidence, research and oral reason, structure of debates; practice in argumentation and debate of current significant issues. Previous course SPCM 342 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 210.
CMST345: Critical Television Studies (3 hours lecture)
This course studies television from a range of perspectives in order to assess the medium's importance as a technology and cultural form. Students will consider television through topical examinations of its genres, audiences, industries, infrastructure, and social impact. In the process, students will explore television's shifting institutions and the technological innovations reshaping how viewers interact with television. Previous course SPCM 334 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 210.
CMST355: Visual Communication (3 hours lecture)
A course designed for students to experience the area of visual communication through computer desktop publishing. Students are responsible for designing, editing, and producing various printed material. Previous course SPCM 413 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220.
CMST360: Emerging Technologies in Health Communication (3 hours lecture)
This course examines the ways in which new media technology is used to discuss and improve one's health. Students will learn the dominant theories and models used to explain how and why users access health information online, how new media is used to facilitate communication among patients and doctors, the value of virtual support networks, and the way in which new media platforms contributes to increased health literacy. 3 sh.
Prerequisites: CMDA 220 and CMST 263.
CMST362: Nonverbal Communication (3 hours lecture)
Introduces nonverbal communication theory to promote a better awareness of its dynamics and influence in the communication process; an awareness of how people reveal and define themselves; a development of skills for encoding and decoding nonverbally ; creating slide shows. Previous course SPCM 375 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 210.
CMST363: Health Communication in Interpersonal Contexts (3 hours lecture)
This course aims to develop an awareness and understanding of the association between interpersonal communication and health. Students will work on developing the ability to interpret and discuss some of the existing research/scholarship focusing on aspects of interpersonal communication, relationships, and health. Finally, it will examine ways of investigating health issues in specific interpersonal contexts. This includes patient-physician interaction and supportive communication. 3 sh.
Prerequisites: CMDA 210 and CMST 260.
CMST365: Health Communication and the Arts (3 hours lecture)
This course examines the application of the arts (music, painting, installations, dance, theatre, etc.) to communication strategies aimed at meeting specific outcomes in health care, public health campaigns, and public awareness of health issues. Topics include: the use of artistic expression by communities characterized by medical conditions, the relevance of the arts in health care institutions, and the adaptation of the arts to therapeutic strategies. 3 sh.
Prerequisites: CMDA 210 and CMST 263.
CMST370: Managing Diversity and Conflict (3 hours lecture)
This course explores the concept of difference within organizations and groups, on both cultural and interpersonal levels. As organizations experience forces of globalization and democratization, they must forge new ways of managing and, further, celebrating diverse perspectives and ideas. Topics include historical dimensions of cultural identity and diversity; comparative approaches to Affirmative Action and multiculturalism; cultural and structural power in organizations and groups; and theories and techniques for managing intercultural and interpersonal conflict 3 sh.
Prerequisites: CMST 170 and CMDA 210.
CMST373: Collaborative Problem Solving (3 hours lecture)
This course explores theories and techniques that bolster team-based creativity and decision making. As contemporary organizations increasingly move from individualized, top-down problem-solving processes to team-managed approaches, they require new communication competencies in order to innovate. Such competencies include the convening of stakeholders; shared leadership; integrative fact-finding; tactics for creativity; deliberative discussion; consensus-building; and collaborative report preparation/presentation 3 sh.
Prerequisites: CMDA 210 and CMDA 220.
CMST375: Organizational Change (3 hours lecture)
This course addresses the inevitability of change in the contemporary organizational landscape, and introduces strategies for managing challenges and opportunities that are endemic to change. Topics include assimilation; organizational learning; training and development; management of emotions; organizational culture; organizational identity; and the construction of missions and strategic plans. 3 sh.
Prerequisites: CMST 170 and CMDA 210.
CMST377: Mediated Organizations (3 hours lecture)
New communication technologies are ubiquitous in organizational life, with functions ranging from mere supplementation of organizational processes to the enabling of organizations that exist primarily or solely through digitally mediated interaction. This course explores various media that may be used in conventional and so-called "virtual" organizations, spanning synchronous and asynchronous modes of communication. Special attention is devoted to techniques for facilitating mediated meetings. 3 sh.
Prerequisites: CMDA 210.
CMST379: Community-Based Organizing (3 hours lecture)
This course explores historical and socio-political facets of community-based organizing, and prepares students with communication competencies that are particular to non-profit organizational endeavors. Conceptual learning is advanced through a hands-on service-learning experience in a regional non-profit organization. Partnerships with regional non-profit organizations are facilitated by service-learning staff of the Research Academy for University Learning. 3 sh.
Prerequisites: Major in School of Communication and Media and CMST 170 and CMDA 220; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.
CMST402: Speaking in Varied Contexts (3 hours lecture)
This course explores the demands of speaking in a number of contexts such as professional, political, social, commercial, educational, and mediated. Through readings and case studies, students can explore their particular interests and develop coaching and workshop materials for future professional use. Previous course SPCM 442 effective through Spring 2012. 3 sh.
Prerequisites: CMST 342.
CMST405: Persuation and Transmedia Campaigns (3 hours lecture)
The course explores theories of persuasion and propaganda and provides targeted study of the design of various campaigns (political, health, advertising, cause-related) and hands-on training for successful campaign execution. Previous course SPCM 438 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 320.
CMST410: Career Management (3 hours lecture)
The course prepares students to develop effective strategies for negotiating the challenges of professional life. It focuses on the preparation for the job search, the e-portfolio, interview strategies, and professional networking, as well as on the phases of the career trajectory in varied communication and media fields. Previous course CMDA 410 effective through Spring 2014. 3 sh.
Prerequisites: CMDA 320.
CMST415: Production Culture (3 hours lecture)
This course explores the cultural practices and belief systems of production workers in the media industry. It examines "above-the-line" labor, such as producers and directors, as well as "below-the-line" labor, such as gaffers and grips, in order to assess the role these communities' interpretive frameworks and self-analysis play in the production of media. To do this, students will consider industrial reflexivity and critical practice using integrated cultural-industrial analysis. 3 sh.
Prerequisites: CMDA 320.
CMST425: Seminar in Mediated Communication (3 hours seminar)
This advanced seminar explores emerging communication technologies and their social, cultural, and political implications. The course examines the history and evolution of communication technologies and how they transform our identity, homes, workplaces, communities, and playspaces. Emphasis is placed on current issues and case studies drawn from the world of business, government, and entertainment. Previous course SPCM 404 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 320.
CMST430: Public Relations Management (3 hours lecture)
This course seeks to introduce students to the profession and practice of public relations management. Students will discuss concepts related to public relations processes, principles, history, current practice, and future trends. Students will learn how to identify the strengths and weaknesses of current public relations practices and apply theoretical principles in a management setting. Previous course SPCM 422 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 320.
CMST433: Seminar in Public Relations (3 hours seminar)
Provides background theory and practical experience in public relations. Writing forms and styles, project planning, and campaign strategies are emphasized. Meets the University Writing Requirement for majors in Communication Studies. Previous course SPCM 388 effective through Spring 2012. 3 sh.
Prerequisites: CMST 330.
CMST435: Communication and Media Arts Activity (1 hours lecture)
Supervised communication and media arts activity focused on specific topics of relevance. May be repeated without limit. Previous course SPCM 435 effective through Spring 2012. 1 - 3 sh.
Prerequisites: CMDA 320.
CMST437: Crisis Management in Public Relations (3 hours lecture)
This course examines the role that public relations plays in organizational crisis management. Emphasis is placed on understanding how public relations practitioners can help organizations plan, respond, and recover from crises. Issues examined include how a public relations practitioner can help organizations prevent crises, how to interact with media during a crisis, how to respond ethically to stakeholder concerns, and how to promote organizational learning so a similar crisis can be prevented. 3 sh.
Prerequisites: CMDA 320 and CMST 333.
CMST439: Global Public Relations (3 hours lecture)
This course intends to familiarize students with the role, function, and influence of public relations in a global environment. Topics include global trends, multicultural communication knowledge and skills, multiple cultures and diversity within nations, national media structures and public policy, and international legal and ethical codes in public relations. Students learn to analyze a variety of factors (e.g., politics, economic development, media environment, institutional pressures, cultures, activism) that affect the practice of global public relations. 3 sh.
Prerequisites: CMDA 320 and CMST 333.
CMST460: Planning and Implementing Health Campaigns (3 hours lecture)
This course prepares students to lead the planning, implementation, and refinement of communication campaigns that affect individual-level behavior change and community-wide action while addressing public health issues. Throughout the semester, students practice the various stages of a health communication campaign based on real world conditions. They draw from health behavior theories; formative and outcome research, and expert opinion. 3 sh.
Prerequisites: CMDA 320 and CMST 263.
CMST470: Organizational Consulting (3 hours lecture)
This course explores techniques for auditing organizational communication environments. In doing so, it connects theories, empirical research methods, and hands-on application. Students conduct fieldwork by using surveys interviews and other' techniques to assess an organization's communication, recognize problems, and propose remedies through professional reports. Partnerships with regional non-profit organizations are facilitated by service-learning staff of the Research Academy for University Learning. Previous course SPCM 384 effective through Spring 2012. 3 sh.
Prerequisites: CMST 280 and CMST 373.
CMST475: Seminar in Organizational Communication (3 hours seminar)
Exploration of advanced topics pertaining to communication in organizational contexts. Particular emphasis is placed on current issues in professional and civic organizations. Subject changes from year to year. Topics include intra-organizational diversity and conflict management, democratic approaches and processes, and leadership. Previous course SPCM 474 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 310 and CMST 370 or CMST 373.
CMST499: Honors: Senior Seminar (2 hours seminar, 1 hour studio)
Students pursue independent projects related to their major academic and professional interests and meet for tutorial sessions on selected topics. Seminar culminates in a major project related to research, performance, production or pedagogy. Previous course SPCM 499 effective through Spring 2012. 3 sh.
Prerequisites: Departmental approval.
FILM200: Film Making I (2 hours lecture, 3.73 hours lab)
This course is an introduction to the basic elements of short digital film production, wherein students immediately begin creating their own narrative films. Students will be provided with numerous opportunities to develop and express their own cinematic syntax while obtaining the necessary technical knowledge with cameras, lighting, sound, and editing concepts. Previous course ARFM 200 effective through Spring 2012. 4 sh.
Prerequisites: CMDA 110 or ENFL 208 may be taken as prerequisite or corequisite.
FILM201: Digital Filmmaking I (1 hour lecture, 3 hours lab)
Basic elements of digital film production will be explored from script, camera, lighting, sound, and post -production. Students will work in groups and individually on narrative and experimental filmed exercises in order to explore the power of-the visual moving picture. Previous course ARFV 220 effective through Spring 2012. 3 sh.
Prerequisites: ENWR 105 or HONP 100.
FILM205: Acting for Filmmakers (1 hour lecture, 3 hours lab)
Introduces the basic skill of acting based on the actor's inner and outer resources; concentrates on the characterization development explored in Stanislavski's Method of Physical Action; introduces theory and technique of creating a role and scoring a role; explores both solo work and scene study, lab work, acting etudes, and performance. Techniques and material will focus on film applications and acting for the camera. No Prerequisites as this is a Learning Community Class to be taught to Filmmaking Majors Freshman or first year. 3 sh.
Prerequisites: ENWR 105 or HONP 100.
FILM221: Digital Filmmaking II (1 hour lecture, 3 hours lab)
This more advanced course will build on students' basic knowledge of camera, lighting, sound recording and post-production in order to direct and produce a short film shot digitally. An emphasis will be placed on understanding the technical requirements digital production as well as narrative storytelling. Previous course ARFV 230 effective through Spring 2012. 3 sh.
Prerequisites: FILM 201.
FILM222: Production Design I (1 hour lecture, 3 hours lab)
This course will introduce students to the function, artistry and craft of film production design. Students will initially explore the emotional and psychological effect that the visual environment can convey, in purely sculptural terms (form, texture and color). They will then apply this to the craft of cinematic storytelling. Previous course ARPF 220 effective through Spring 2012. 3 sh.
Prerequisites: ENFL 208, FILM 200 or FILM 201.
FILM230: Introduction to Screenwriting (1 hour lecture, 3 hours lab)
An introduction to the art of screenwriting through short writing exercises; analysis of produced screenplays and films along with the completion of a short screenplay. Students will be expected to develop creative as well as technical aspects of the craft. Previous course ARFM 230 effective through Spring 2012. 3 sh.
FILM250: Film Forum (3 hours lecture)
Filmmakers on filmmaking: a series of lecture/presentations by some of the most influential film and video professionals working in the field today. Guest artists working on the cutting edge of technology and content development will discuss such topics as the role of film and video in contemporary society, the creative process, and the diverse and dynamic approaches to their medium. May be repeated for a maximum of 6.0 credits as long as the topic is different, and with departmental permission. Previous course ARFM 250 effective through Spring 2012 3 sh.
Prerequisites: ENWR 105 or HONP 100.
FILM255: Film Story Analysis (3 hours lecture)
This course is designed to explore and deepen the understanding of story structure though the analysis of successful films. Students will learn how essential information is relayed through visual means, how dramatic momentum is built with cause and effect, and what makes a character credible and complex. Students will end the term with an ability to critically examine a film via its screenplay and apply that knowledge to their own work. 3 sh.
Prerequisites: ENFL 208.
FILM260: Film Making II (2 hours lecture, 3.73 hours lab)
This course will concentrate on skills of camera and sound work. The emphasis of this class will be on mastering solid technical skills with the equipment while working with a crew, so that the students can discover their own creative identity in making short films. Previous course ARFM 210 effective through Spring 2012. 4 sh.
Prerequisites: FILM 200 and FILM 230.
FILM261: Theatre - Film Collaborations I (1 hour lecture, 3 hours lab)
This course will emphasize the exploration, formal experimentation, materiality, process, and exhibition context of theatre projects that include film and video. Screenings of experimental works along with theoretical readings will reflect the specific interests of students. Coursework will include two short projects along with a final project and written journal. Previous course ARPF 261 effective through Spring 2012. 3 sh.
Prerequisites: FILM 200 or FILM 201.
FILM262: Filmmaking Workshop (3 hours lecture)
A unique and intense workshop following a specific topic, skill, and/or aesthetic that is prevalent or as new standards emerge within the Film industry. Topics range from camera instruction (F65, RED, Panavision) to specific instruction on certain vocations such as Assistant Camera, Location Scouting, Production Management in the field, and Assistant Director skills. It might also include Directing Actors, Screenwriting, and Directing for narrative television series. May be repeated for a maximum of 9 credits. 1 sh.
Prerequisites: FILM 260.
FILM265: Principles of Cinematography (1 hour lecture, 3 hours lab)
Exercises in the use of camera equipment and practice in composition, perspective, interpretive lighting and camera movement. Previous course FILM 366 effective through Spring 2014. 3 sh.
Prerequisites: FILM 200 or FILM 201.
FILM277: Audio Production for Film/Digital Media (3 hours lecture)
An introduction to the art of Sound Recording and Design through demonstration and lectures on theory and practice as well as exercises recording sound, mixing, and designing soundscapes for film. Students will be expected to develop creatively as well as learn the technical aspects of the craft. Previous course FILM 362 effective through Spring 2014. 3 sh.
Prerequisites: FILM 200 or FILM 201.
FILM280: Film Art: Historical and Contemporary (3 hours lecture)
The development of the motion picture as an art form from its earliest stages to the present; the technical, social, economic, cultural, and esthetic factors taught as a comparative study to approaches in contemporary cinema. Previous course ARFM 280 effective through Spring 2012. 3 sh.
Prerequisites: ENWR 105 or HONP 100.
FILM282: The Avant-Garde Cinema (3 hours lecture)
The avant-garde cinema from its 1920-30 European surrealist roots through the 1940's American school to present-day experimental, structural and personal films. Previous course ARFM 480 effective through Spring 2012. 3 sh.
Prerequisites: ENWR 105 or HONP 100.
FILM283: Mythic Structure in Screenwriting (3 hours lecture)
This course is designed to explore and deepen the understanding of story structure. It will introduce students to the alphabet of myth, the ancient and ever modem language of storytelling, and help them create cinematic stories that are both universal and timely. We will analyze films that update and revise old myths (such as Black Orpheus, Dogma, Days of Heaven, My Own Private Idaho, Pan's Labyrinth), identifying character archetypes, story patterns and visual symbols (universal as well as unique to a specific culture) that add to these films' universal appeal. We will examine how three key definitions of myth (historical, cultural, personal) can be used in - and challenged by - the films and the film genres. The assignments will include readings, screenings, and writing exercises along with the discussions. By the end of the term, students will complete a short script based on the exercises. 3 sh.
Prerequisites: ENFL 208.
FILM300: Documentary Workshop (1 hour lecture, 3 hours lab)
Students will study the forms, styles and techniques of documentary filmmaking (Cinema Verite, Reality TV, Essay Form) and apply this knowledge through the creation of small exercises and a short documentary film. Previous course FILM 220 effective through Spring 2014. 3 sh.
Prerequisites: ENFL 208 and; FILM 200 or FILM 201. School of Communication and Media (SCMD) majors only.
FILM310: Intermediate Screenwriting (1 hour lecture, 3 hours lab)
The art and craft of writing for the screen will be both studied and practiced. After studying the fundamentals of effective cinematic story construction and dialogue writing, students will be required to write a half hour film script. Cross listed with English, ENFL 310. Previous course ARFM 310 effective through Spring 2012. 3 sh.
Prerequisites: ENFL 208 and FILM 230.
FILM320: Directing for Writers (1 hour lecture, 3 hours lab)
This class will develop the screenwriter's vocabulary of film language and the production crafts that comprise filmmaking, with an emphasis on directing in order to enhance visual writing skills. 3 sh.
Prerequisites: FILM 201: and FILM 310 or ENFL 310.
FILM321: Writing the Feature Film (3 hours lecture)
This course is an intensive seminar in screenwriting in the genre of original narrative films that are feature length. Screenwriters will develop material and shape into a strong narrative with an emphasis on dramatic structure, visual language and character development. Students will complete a treatment or step outline at the start of class. Through the use of readings, writing exercises, screening and workshops students will develop and learn the skills necessary to complete a part of a full-length feature screenplay. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM322: Writing Television/Web Series (3 hours lecture)
Students will explore the craft of writing serialized television or web programming. The course will delve into the varied genres of a series and the diverse writing styles and approaches required. In addition to studying existing successful programs, the course will clarify the necessary skills needed for writing the various genres of serialized entertainment. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM323: Adaptation (3 hours lecture)
This course will provide an introduction to a specific approach to the art of choosing and adapting source material. Students will develop source material from books, magazines, or other sources and adapt it into a screenplay or series for TV or the Web. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM324: Writing for Interactive Media (3 hours lecture)
This course will introduce students to the specific requirements necessary to write and create satisfying interactive media including video games, point of sale, and video installations. Students will learn about the complex worlds that are the province of gaming, how to create them along with the unique stories involved. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM360: Film Editing (1 hour lecture, 3 hours lab)
Principles and techniques of film editing: artistic and esthetic concepts; practice with standard editing equipment. Previous course ARFM 360 effective through Spring 2012. 3 sh.
Prerequisites: FILM 200 or FILM 201.
FILM361: Theatre - Film Collaborations II (2 hours lecture, 4 hours lab)
Continuation of FILM 261. This course will emphasize the exploration, formal experimentation, materiality, process, and exhibition context of theatre projects that include film and video. Screenings of experimental works along with theoretical readings will reflect the specific interests of students. Coursework will include a group project and/or a large individual project, short essays, and written journal. Previous course ARPF 361 effective through Spring 2012. 3 sh.
Prerequisites: FILM 261.
FILM363: Integrated Media (1 hour lecture, 3 hours lab)
Students will explore and produce works incorporating art, science and technology in order to enable them to apply new technologies and integrate multiple media and disciplines into new forms of expression. In this laboratory setting students will utilize video, sound, music, robotics, gaming and computer graphics. Previous course ARFV 320 effective through Spring 2012. 3 sh.
Prerequisites: FILM 200 or FILM 201.
FILM364: Production Management (3 hours lecture)
An introductory course to Professional Production Management that provides the student with the information and practice or managing the making of a feature film or long form television show. Students will examine the structure of the crew and the collaborative responsibilities of crew members, the legal issues of permits, insurance, rights, clearances and permissions; Screen Actors Guild requirements, the management of the production including scheduling, budgeting, transportation, and the production's responsibilities to cast and crew. Each student will be required to prepare a production book for his or her shoot.by the end of the class that will include a final marked script, script breakdown pages, shooting schedule, budget, cast, crew and location lists. Previous course ARFM 462 effective through Spring 2012. 3 sh.
Prerequisites: FILM 200 or FILM 201 or TVDM 253.
FILM365: Motion Graphics (1 hour lecture, 3 hours lab)
An Introduction to Motion Graphics through lectures, project demos, and assigned projects and exercises. Students will acquire a basic knowledge of Adobe After Effects as a primary tool for creating motion graphics, and will be encouraged to learn this software in depth. Opportunities to work on an advanced level will be provided through independent and group-projects. Projects will stress different applications of motion graphics in film and television, from creative / experimental art pieces to deadline-oriented, client driven graphics. 3 sh.
Prerequisites: FILM 200 or FILM 201.
FILM367: Production Design II (1 hour lecture, 3 hours lab)
This more advanced production design course will enable students to explore the collaborative process between the director, cinematographer and the production designer in creating the visual metaphors of a script. Students will learn the artistic expression of production design along with the practical considerations of budget, time and crew constraints. Previous course ARPF 320 effective through Spring 2012. 3 sh.
Prerequisites: FILM 222.
FILM368: Producing: Development through Distribution (3 hours lecture)
This course follows a producer's role from the selection of material through its development, preproduction, production and post-production to the delivery of the completed work. How to arrive at a compelling storyline, hiring above and below-the-line personnel, budgets and schedules. Supervising the production. Students choose a project they want to produce, "pitch it to the class," and then write a professional proposal for it. 3 sh.
Prerequisites: ENFL 208.
FILM410: Advanced Screenwriting (1 hour lecture, 3 hours lab)
This is a more advanced course in which students will work on a major screen writing project of their choosing. Students will have the option to develop and write a senior thesis film, serialized narratives or longer dramas. Particular attention will be paid to honing dramatic structure, visual language and character development. Cross listed with Art and Design, ENFL 410. Previous course ARFM 410 effective through Spring 2012. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM420: Independent Study in Production Design
Topics for investigation selected with the approval of the instructor. May be repeated three times for a maximum of 9.0 credits. Previous course ARPF 450 effective through Spring 2012. 3 sh.
Prerequisites: FILM 367.
FILM422: Art Directing Workshop (1 hour lecture, 3 hours lab)
Students will learn the fundamentals of art direction through the use of workshops and exercises designed to enhance an understanding of how to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. Students will scrutinize scripts in conjunction with a director and arrive at a visual plan for a film, which adheres to the budgetary constraints of the production. Previous course ARPF 420 effective through Spring 2012. 3 sh.
Prerequisites: FILM 222.
FILM425: Advanced Editing (1 hour lecture, 3 hours lab)
Advanced level editing with Avid editors. This course is designed to train students in advanced-level skills by completing actual projects. Students will be expected to come to class with the dailies for a film they have shot. It can be their thesis film or a film they have completed but would like to improve by re-cutting or "fine tuning" e.g. this might involve more sophisticated color correction or the addition of sound effects and/or a complex sound design. The class will involve individual instruction, critique, instruction in color correction, sound and music editing, and workflow in the editing room. May be repeated for a maximum of 6 credits. 3 sh.
Prerequisites: FILM 360.
FILM426: Advanced Cinematography (1 hour lecture, 3 hours lab)
This class will provide advanced-level exploration of aesthetics, technology, and the process of cinematography used in narrative and documentary applications. Students will gain a working knowledge of the advanced level of cameras in the film program, and are expected to develop complex lighting and shot designs. Emphasis is on aesthetic use of the technical elements of motion picture acquisition. Includes significant collaboration with other courses in the curriculum including BFA in Filmmaking Thesis Projects. May be repeated for a maximum of 6 credits. 3 sh.
Prerequisites: FILM 360.
FILM430: Film III: Directing Workshop (1 hour lecture, 3 hours lab)
This course will allow students to focus on the process of directing actors. A special emphasis will be placed on communicating with actors to extract dynamic performances while also focusing on planning coverage, blocking, the importance of sets, props and costumes, camera movement, visualizing subtext, and editorial choices. Previous course FILM 330 effective through Fall 2014. 3 sh.
Prerequisites: FILM 230 and FILM 260 and ENFL 208; and FILM 310 or ENFL 310; Majors only.
FILM440: Actor/Director Master Class (1 hour lecture, 3 hours lab)
Study with Master Director and/or Actor developing interdisciplinary skills in Film and/or Multimedia that focus on the relationship and collaboration between actors and directors. Incorporating the history of performance, filmmaking, and new approaches using the latest technologies of digital and film - audio visual formats. The artist-in-residence will direct and critique the student's work and/or create a work with the students in a group. Previous course ARPF 441 effective through Spring 2012. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM452: Game Development (1 hour lecture, 3 hours lab)
Students will learn Flash software, web animation authoring tools and will develop the skills necessary to create web-based multimedia using sound, graphics, animation and interactive components. Students will plan and create final projects such as an informational or instructional tutorial, a dynamic simulation or a multimedia game. Previous course ARFV 420 effective through Spring 2012. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM455: Commercial Directing (1 hour lecture, 3 hours lab)
Filmmaking students will learn the process creating commercials, public service announcements as well as political spots. Students will gain an understanding into the agency and client relationship as well as the importance of the director's reel. Previous course ARFV 421 effective through Spring 2012. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM460: Experimental Film/Digital Workshop I (1 hour lecture, 3 hours lab)
This course will emphasize the exploration, formal experimentation, materiality, process, and exhibition context of video exhibitions. Screenings of experimental works along with theoretical readings will reflect the specific interests of students. Coursework will include three short projects along with a final project and written journal. Previous course ARFV 431 effective through Spring 2012. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM461: Experimental Film/Digital Workshop II (1 hour lecture, 3 hours lab)
Continuation of FILM460. Screenings of experimental works along with theoretical readings will reflect the specific interests of students. Coursework will include two short projects along with a final project and written journal. Previous course ARPF 461 effective through Spring 2012. 3 sh.
Prerequisites: FILM 460.
FILM462: Advanced Master Class in Screenwriting (1 hour lecture, 3 hours lab)
This course is for the most advanced students who have completed a feature length screenplay and are ready to go to the next level. Students will have the opportunity to work with industry professionals who will visit the classroom and hear readings and pitches of student's work. These professionals will include screenwriters, producers, directors, executives and agents who will work with students to perfect their material and prepare it for the marketplace. Students would be selected and given permission to take this class as per the merit of their work. 3 sh.
Prerequisites: FILM 410 or ENFL 410.
FILM463: Advanced Film Workshop: Advanced film Workshop (1 hour lecture, 3 hours lab)
A topical class that provides students unique opportunities to produce individual and/or group work thematically related to a theme or topic chosen by the Instructor. This studio course is completely project based giving students real world experience. Topics and themes will change. Can be repeated up to 12 Credits, and taken independently as a mentorship. Previous course ARFM 400 effective through Spring 2012. 3 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM464: Filmmaking Internship (1 hour other)
Advanced students fulfill a portion of their Filmmaking Concentration requirements working for a professional film, television, or media company and gaining field experience. This experience should enable the student to gain working knowledge of the film/video industry under the supervision of a mentor in the field and a faculty member at the college. Previous course ARFM 464 effective through Spring 2012. 1 - 9 sh.
Prerequisites: FILM 310 or ENFL 310.
FILM491: Thesis Project I (1 hour lecture, 3 hours lab)
This course is an intensive seminar designed to prepare students to complete a final thesis film by the end of Spring semester. It will include development (determining content and scope of project), pre-production (planning and shoot scheduling and budgeting), and some production. Emphasis will be placed on the understanding and development of a style of one's own appropriate to the content of the thesis project as presented in class. Through the use of readings, professional guest, screenings and critique, students will be expected to have completed a camera ready script and visual mood book for their final thesis film by the end of the Fall semester. 3 sh.
Prerequisites: FILM 430; majors only.
FILM492: Thesis Project II (1 hour lecture, 3 hours lab)
This course concentrates on the production aspect of the thesis film. The main emphasis of this class will be on shooting and editing the final work. Time will be spent in detailed critique of dailies, rough cut and fine cut. Students will prepare their work for final presentation to the class, the faculty, in the senior show, and for their portfolios. The goal of the class will be to strengthen the work through critique and analysis. 3 sh.
Prerequisites: FILM 491.
TVDM101: History and Development of TV and Digital Media (3 hours lecture)
A survey of the history, organization and current structure of radio, television and hybrid technologies; societal and cultural influences of electronic broadcast media; introduction to practical and theoretical concepts of studio production. Previous course BDCS 101 effective through Spring 2012. 3 sh.
Prerequisites: School of Communication and Media (SCMD) majors only.
TVDM201: Language of Television (3 hours lecture)
An inquiry into how video and televisuals work and what they communicate. The intent of the course is twofold: to help students understand how moving pictures themselves convey meaning and what kind of meanings these are, and how the commercial television industry predominantly offers a particular, limited version of the medium's possibilities in its news, information, and entertainment programming. This includes a component wherein students further their learning of these lessons through the creation of their own simple productions. Meets Gen Ed 2002 - Fine and Performing Arts. Previous course BDCS 201 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110.
TVDM205: Fundamentals of TV and Digital Media (3 hours seminar)
A hands-on introduction to technical aspects of basic studio and field equipment. Open to students in SCMA. Previous course TVDM 105 effective through Spring 2014. 3 sh.
Prerequisites: CMDA 220.
TVDM220: How to Watch Television (3 hours lecture)
This course analyzes television in the ways and to the extent to which it needs to be understood by its audience. The aim is for students to critically evaluate the role and impact of television in their lives as well as in our culture. This is achieved by an approach that combines media theory and criticism with media education. Previous course BDCS 220 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110.
TVDM221: Developing the Documentary (3 hours lecture)
Students will be introduced to the impact of technological advances on the history and evolution of the documentary art form. Emphasis on how to research and develop long form documentaries for a variety of outlets (PBS, HBO, MTV, National Geographic, ESPN, and theatrical). Students will be asked to develop an idea of their choice from the initial research stage to the development of funding proposals, budget, and innovative outreach campaign. 3 sh.
Prerequisites: CMDA 110.
TVDM231: Modern Journalism (3 hours lecture)
This course takes a close look at key issues in story selection and presentation for contemporary publications and web sites. Students will participate in a hands-on manner in the content development process by creating their own writing and reporting projects, including video. 1 sh.
Prerequisites: ENWR 105 or HONP 100.
TVDM233: Radio Production
Part classroom learning, part radio production workshop, "Radio Production: WMSC-FM On the Air" is an introduction to the theory, practice, art and craft of radio production. Students learn production styles popular in commercial, public and college radio for news, music, talk, sports and hybrid formats. 3 sh.
Prerequisites: CMDA 220 or ENWR 105 or HONP 100.
TVDM243: Media and Culture (3 hours lecture)
The ways in which the broadcast media affect mass culture and consequently the values and mores of society; includes the history of mass culture and the mechanisms by which diverse forces of society (i.e., minority cultures, political trends or technological innovations) affect mass culture. Previous course BDCS 282 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110.
TVDM245: Radio and TV Performance (3 hours lecture)
To develop fundamental announcing skills necessary for performance of commercials, news, and other scripted programming for electronic media. Examination, performance, and evaluation of specific skills ranging from simple commercial and public service announcements and news scripts to more complex acting and interpretative exercises. Previous course BDCS 245 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220 and majors only.
TVDM247: Sports Media and Society (3 hours lecture)
This course is intended to introduce the School of Communication and Media (SCMD) students to the specialized area of sports television. By the conclusion of the course, students will: understand and be able to offer informed opinions about the importance of sports and recreational activities as a defining element of any society; be able to relate the effects of television, a principal element of the media, on sports in American culture; be conversant in the organizational and financial structure of the television sports industry; demonstrate knowledge of the history of televised sports programming; have an opportunity to demonstrate basic production techniques applied in contemporary sports television producing. 3 sh.
Prerequisites: CMDA 110.
TVDM251: Introduction to the Control Room/Studio (1 hour lecture, 4 hours studio)
A workshop presenting the fundamentals of studio television production; opportunity to demonstrate creative potential through short studio productions; emphasis upon the idea, and principles of camera blocking. Previous course BDCS 251 effective through Spring 2012. 4 sh.
Prerequisites: CMDA 220 and majors only.
TVDM253: Introduction to Field Production and Editing (1 hour lecture, 4 hours studio)
An intermediate workshop introducing students to EFP (electronic field production) and the non-linear post-production techniques in the editing facilities of the DuMont Television Center; continued emphasis upon program concept. Previous course BDCS 252 effective through Spring 2012. 4 sh.
Prerequisites: CMDA 110.
TVDM255: Special Topics in Television and Digital Media (3 hours lecture)
This course is specifically intended for lower division (freshman and sophomore) students. It provides an umbrella to offer a variety of specialized introductory level topics which do not justify establishing a permanent course. May be repeated for a maximum of 9.0 credits. Previous course BDCS 270 effective through Spring 2012. 1 - 3 sh.
Prerequisites: CMDA 220 and departmental approval.
TVDM260: History of Television Programming (3 hours lecture)
An examination of the history of television programming in the United States. Students view original programs that constitute some of the key moments in television history and assess their significance based on aesthetic, content-oriented, technological, sociological, and political-economic points of view. Previous course BDCS 260 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 110.
TVDM277: Audio Production for Film/Digital Media (3 hours lecture)
A fundamental workshop exploring the properties of sound as both a separate creative medium and as a supplemental tool for the visual image; studio and location recording, editing and mixing. Previous course TVDM 170 effective through Spring 2014. 3 sh.
Prerequisites: CMDA 110 and departmental approval.
TVDM293: TV and Digital Programming (3 hours lecture)
A structural and critical examination of broadcast and cable television programming, including program production/acquisition, scheduling, and evaluation. An overview of programming strategies and techniques, sources, genres, regulation, issues and trends. Previous course BDCS 293 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220.
TVDM300: Documentary Production (3 hours lecture)
Production class with an emphasis on producing and directing non-fiction documentary programming, including sports and news formats. Open to student in SCMA. Previous course TVDM 259 effective through Spring 2014. 3 sh.
Prerequisites: TVDM 253 and departmental approval.
TVDM315: Political Broadcasting (3 hours lecture)
A survey of the history of political broadcasting beginning with radio and concentrating on television; analysis of the relationship between broadcasting and the political process, to include campaigning for office, the election and how broadcasting helps or hinders the art of governing. Previous course BDCS 315 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220.
TVDM341: Cross Platform Sports Writing and Reporting (3 hours seminar)
This seminar course will provide students experience in writing and reporting sports to deliver content on all major platforms. Through lectures, writing, field reporting, readings and guest speakers, students will develop a strong understanding of the challenges faced on the sports beat. This course includes instruction in the use of social media, web sites and video as important components of top tier sports coverage. 3 sh.
Prerequisites: CMDA 220.
TVDM343: Sports Production for Television, Radio and Internet (3 hours lecture)
This class is designed to introduce advanced level media students to the fundamental principles of sports media production. Working under the assumption that students must prepare for multi-platform presentation of media no matter what the subject, students in this class will experience all facets of contemporary accumulation, production and distribution of media information-in this case the subject is sports . 3 sh.
Prerequisites: CMDA 220.
TVDM345: Advanced Television Event Production and Planning (3 hours lecture)
This course will give students a unique view into planning and producing live events. It will include a directing workshop, a package producing workshop, and several hands on events. This course will be about half editorial content creation and half operational production. Students with interest in either or both sides will find it useful. 3 sh.
Prerequisites: TVDM 253.
TVDM349: Ethics of Mass Communication (3 hours lecture)
A survey and analysis of major legal and ethical issues in broadcasting and mass communication. Previous course BDCS 395 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220.
TVDM351: Television Practicum
Students participate in a designated number of hours of television production for the closed circuit television facility as well as other production opportunities. May be repeated for a maximum of four credits. Previous course BDCS 253 effective through Spring 2012. 1 sh.
Prerequisites: TVDM 253 and departmental approval.
TVDM353: Children's Television (3 hours lecture)
Current children's productions and examination of research on their affect/effectiveness; work on class productions designed for children. Previous course BDCS 353 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220.
TVDM355: Craft Workshop (1 hour lab)
Designated students work closely under the supervision of studio operations personnel/technicians to concentrate on the maintenance and operation of the DuMont Television Center facility. Opportunity for students to work intensively with advanced production hardware. May be repeated for a maximum of three credits. Previous course BDCS 351 effective through Spring 2012. 1 - 3 sh.
Prerequisites: TVDM 253 and departmental approval.
TVDM357: Advanced Television Production (1 hour lecture, 4 hours studio)
Advanced workshop providing opportunity for pre-professional level production for distribution off-campus; emphasis on selection of quality properties for production; introduction to on-line post-production techniques. Previous course BDCS 350 effective through Spring 2012. 4 sh.
Prerequisites: TVDM 251 and TVDM 253; majors only.
TVDM360: Advanced Post-Production Workshop (3 hours seminar)
A hands-on workshop designed to maximize student's abilities to understand the ethical choices and importance of editing as a storytelling tool when creating programming for digital media. Previous course BDCS 352 effective through Spring 2012. 3 sh.
Prerequisites: TVDM 253 and departmental approval.
TVDM361: Media Management (3 hours lecture)
Economic support patterns, evolution of broadcast programming; ascertainment of community needs; station promotion and advertising; legal and ethical issues relating to broadcasting. Previous course BDCS 360 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220.
TVDM373: MIDI and Digital Music Production (3 hours lecture)
Students will develop music production skills focusing on the technical aspects and creative uses of MIDI, standard music studio procedures, session management, and microphone placement/selection for capturing acoustic instruments. 3 sh.
Prerequisites: TVDM 277 and departmental approval.
TVDM375: Introduction to Multitrack Recording (1 hour lecture, 3 hours studio)
This production course will introduce students to the concepts and production techniques used in multitrack recording. The class will explore the impact these techniques have had on music and sound design for television and film, as well as their creative use in a studio environment. Students will complete several recording projects as part of the course requirements. Previous course BDCS 340 effective through Spring 2012. 3 sh.
Prerequisites: TVDM 277 and departmental approval.
TVDM377: Sound Analysis and Design (3 hours lecture)
This production-oriented class will explore the aesthetics and techniques of sound design for radio, television, and film. Students will analyze professional sound designs in these media and create their own using both analog and digital technology. Previous course TVDM 270 effective through Spring 2014. 3 sh.
Prerequisites: TVDM 277 and departmental approval.
TVDM391: International Broadcasting (3 hours lecture)
This course will explore the history and development of broadcasting systems other than our own. Major broadcasting systems include England, Australia, Canada, Japan, Russia (and former Soviet Union satellites), France and Italy. The course will trace the effects of various political systems on the system of broadcasting, dealing with such issues as accessibility, privacy and freedom of speech. Students will examine the reasons for the demise of Radio Free Europe and other international broadcast services. The course will also address the effects of changing technologies on international communication (i.e., satellites, fiber optics, HDTV). Previous course BDCS 391 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 220.
TVDM421: New Genres in Documentary (3 hours lecture)
Students create transmedia documentary projects for distribution using the Internet, social media and mobile devices as exhibition platforms. This includes exposure to television news programs, web sites radio and print. 3 sh.
Prerequisites: TVDM 300 or FILM 300.
TVDM441: Multimedia News Production (3 hours lecture)
Practical training in gathering, writing and producing of news story packages for incorporation into a studio news show and other interactive platforms. Demonstration and application of ENG (electronic news gathering) techniques related to production. Class may be repeated for 1 credit. Previous course BDCS 440 effective through Spring 2012. 3 sh.
Prerequisites: CMDA 320 or departmental approval.
TVDM450: Senior Seminar (3 hours lecture)
The course is designed to prepare students for the transition from student to working professional with an emphasis on writing, interviewing, networking, job availability and possibilities, and professional conduct. Guest speakers from the industry will provide advice for obtaining and maintaining employment. Previous course BDCS 450 effective through Spring 2012. 3 sh.
Prerequisites: TVDM 351; departmental approval; seniors only.
TVDM451: Television Production Company (1 hour seminar)
Senior level broadcast laboratory in which students function in some key role in a production unit which produces professional television production for distribution on- and off-campus. May be repeated for a maximum of nine credits. Previous course BDCS 480 effective through Spring 2012. 1 - 3 sh.
Prerequisites: TVDM 357 and departmental approval.
TVDM455: Special Studies in Television and Digital Media (3 hours seminar)
Various topics offered depending upon program needs and available professional part-time faculty. Usually deals with some professional aspects of the broadcast field or special study of the broadcast media. May be repeated for a maximum of 24.0 credits. Previous course BDCS 470 effective through Spring 2012. 1 - 3 sh.
Prerequisites: Departmental approval.
TVDM477: Sound Design for Film (3 hours lecture)
A continuation of Sound Analysis and Design. This class continues to explore the aesthetics and techniques of sound design utilizing nonlinear digital recording techniques. Students will focus on signal processing techniques and creating original sound effects, Foley work, and dialog replacement. Students complete an original sound design for a film, television, or video game project, working with the producer/director to fulfill the artistic vision of the piece. Previous course TVDM 370 effective through Spring 2014. 3 sh.
Prerequisites: TVDM 377.
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