Business Administration, Management Information Systems Concentration (M.B.A.) - Graduate - 2013 University Catalog
You are viewing the 2013 University Catalog. Please see the newest version of the University Catalog for the most current version of this program's requirements.
As the lifeline supplying every organization with its critical communications and operations infrastructure, Management Information Systems supports all business functions and the individuals that perform them.
By selecting state-of-the-art programs and equipment to manage the collection, storage and sharing of data, companies are able to maintain a competitive edge in the fast-paced marketplace. A concentration in Management Information Systems (MIS) prepares you to:
- Effectively harness technology and systems to support strategic business planning and decision making
- Serve as a business/systems analyst and become a specialist in your industry or area of interest
- Consult with businesses or individuals in technology sales or customer service
- Assume a leadership role on an organization’s information management team
Current students, please note that if you matriculated into the MBA program:
prior to Fall 2009, you must complete at least three (3)
courses in MIS electives (in addition to the required courses) – see list below
– and a forth free MIS elective to complete an MBA degree with an MIS
concentration. You need to complete only one capstone course, MGMT 580 –
Advanced Strategic Management.
INFO 522 Business Data Communications and Networks
INFO 523 Database Systems for Business
INFO 524 Business Systems Analysis & Design
INFO elective
between Fall 2009 and Fall 2011, you need to meet the program requirements outlined below to complete your MBA degree.
The goal of the MBA Program is to combine conceptual approaches to business with practical application in order to give students needed skills to prepare them for today's global economy. Montclair State graduates are well-rounded, self-motivated and employed in many of the best companies in the region. Equipped with an education built upon standards of excellence, alumni enjoy tremendous opportunities for a rich and rewarding career.
The curriculum stresses the conceptual foundations of business disciplines and current managerial practices. This blend of theory and practice builds a strong foundation for immediate practical application as well as post-graduate professional growth.
The Montclair MBA provides individuals the opportunity to design unique programs to meet their specific needs and interests. Students may choose to concentrate in one of seven areas or they may select from an array of courses that provide a broad education. Full-time faculty with doctoral degrees teach 95 percent of MBA classes. The remaining classes are taught by persons with outstanding professional credentials.
The School of Business Administration invites applications from persons with baccalaureate or post-baccalaureate degrees. Because we actively seek a diverse student body, all previous academic majors are considered for admission. Both full-and part-time students are welcome. Courses are offered in the late afternoon, evenings, weekends, and Saturdays.
ADMISSIONS
Candidates must submit an application for graduate admission which includes:
- One official copy of the academic transcript from each college and/or university attended.
- Scores from the Graduate Management Admission Test (GMAT) or the GRE exam.
- A statement of professional objectives.
- Two letters of recommendation from persons qualified to evaluate the applicant's promise of academic achievement and potential for professional growth.
- A non-refundable fee of $60.00 must accompany each application.
Although prior work experience is not an admission requirement, it is strongly recommended for all MBA applicants. APPLICATIONS MAY BE SUBMITTED AT ANY TIME OF THE YEAR. The GMAT or GRE is required of all students. No application will be considered without these scores.
Through prior academic experience, challenge examinations and/or graduate level transfer credits, the 55.5 semester hour MBA requirement may be reduced by a maximum of 12 semester hours. The remaining 43.5 semester hours must be completed at Montclair State University and must meet the following minimum requirements:
- All advanced courses must be taken and completed at Montclair State University.
MANAGEMENT INFO SYSTEMS CONCENTRATION
Complete 55.5 semester hours including the following requirement(s):
-
FOUNDATION COURSES
Complete 6 courses: .
ACCT 530 Financial Accounting (3 hours lecture) 3 ECON 530 Microeconomics for Managers (1.5 hours lecture) 1.5 ECON 531 Macroeconomics for Managers (1.5 hours lecture) 1.5 FINC 530 Managerial Finance (3 hours lecture) 3 INFO 530 Introduction to Business Statistics (1.5 hours lecture) 1.5 MKTG 531 Contemporary Marketing (1.5 hours lecture) 1.5 -
MBA CORE COURSES
Complete 19 courses for 31.5 semester hours:
-
MANAGEMENT INFO SYSTEMS CONCENTRATION
Complete 9 semester hours from the following:
-
ELECTIVES
Complete 1 course (not previously completed as part of concentration) for 3 semester hours from the following:
-
-
1 course from the following list may be taken
ACCT 540 International Accounting and Auditing (3 hours lecture) 3 INBS 540 International Accounting and Auditing (3 hours lecture) 3 -
1 course from the following list may be taken.
ECON 502 Financial Institutions and Monetary Policy (3 hours lecture) 3 FINC 502 Financial Institution and Monetary Policy (3 hours lecture) 3 -
1 course from the following list may be taken.
-
1 course from the following list may be taken.
ECON 542 Business Fluctuations and Forecasting (3 hours lecture) 3 FINC 542 Business Fluctuations and Forecast (3 hours lecture) 3 -
1 course from the following list may be taken.
FINC 552 International Financial Policy (3 hours lecture) 3 INBS 552 International Financial Policy (3 hours lecture) 3 -
1 course from the following list may be taken.
INBS 511 Global Business Endeavors (3 hours lecture) 3 MGMT 511 Global Business Endeavors (3 hours lecture) 3 -
1 course from the following list may be taken.
INBS 520 Managing The Global Workforce (3 hours lecture) 3 MGMT 520 Managing The Global Workforce (3 hours lecture) 3 -
1 course from the following list may be taken.
INBS 530 Export Management (3 hours lecture) 3 MKTG 530 Export Management (3 hours lecture) 3 -
1 course from the following list may be taken.
INBS 592 International Marketing Management (3 hours lecture) 3 MKTG 592 International Marketing Management (3 hours lecture) 3
-
Course Descriptions:
ACCT508: Governmental and Not For Profit Accounting (3 hours lecture)
This course reviews the accounting and reporting concepts, standards and procedures applicable to the Federal government, state and local governments and not-for-profit institutions such as universities and hospitals. 3 sh.
Prerequisites: M.B.A. or M.S. in Accounting degree students only.
ACCT510: Accounting Information Systems (3 hours lecture)
Examines the theory and practice of developing and maintaining accounting based information systems. Systems development techniques, system control and documentation are emphasized. Transactional, data-based distributive and electronic data exchange concepts are developed. The auditing of computer based systems is structured. 3 sh.
Prerequisites: ACCT 530 and INFO 503; or undergraduate degree with concentration in accounting; M.B.A. or M.S. in Accounting degree students only.
ACCT512: Fundamentals of Federal Taxation (3 hours lecture)
The purpose of this course is to introduce students to a broad range of tax concepts for the individual and to emphasize the role of taxation in the business decision-making process. Coverage includes on a broad basis; the framework of the tax system, factors in selecting a choice of entity, type of income, deductions and losses, types of distributions to owners including their tax effect, tax impact of shifting ownership, different types of corporate compensation and professional responsibilities. 3 sh.
Prerequisites: M.B.A. degree students only.
ACCT514: Advanced Taxation for Accountants (3 hours lecture)
The purpose of this course is to further expand on the basic concepts presented in "Basic Taxation for Accountants." Formation, operation and dissolution of sole proprietorships, C Corporations, S Corporations, and Partnerships are discussed. Coverage also includes limited liability entities, alternative minimum tax calculations for individuals and corporations related party transactions, estate and gift tax, fiduciary accounting, tax planning and ethics. 3 sh.
Prerequisites: ACCT 512 or undergraduate degree with concentration in accounting; M.B.A. or M.S. in Accounting students only.
ACCT520: Contemporary Issues in Financial Accounting I (3 hours lecture)
The course builds on material presented in the financial accounting course ACCT 530. Students should gain an improved understanding of the techniques and underlying rationale of methods used to accumulate financial and operating data. Also improves skill in analyzing information provided in annual financial reports. 3 sh.
Prerequisites: Open to MBA degree students by permission only.
ACCT521: Contemporary Issues in Financial Accounting II (3 hours lecture)
Continuation of Contemporary Issues in Financial Accounting I. Enables students to acquire an improved understanding of the composition and significance of various segments of the balance sheet, especially noncurrent assets, noncurrent liabilities, stockholders' equity, and the statement of cash flows. 3 sh.
Prerequisites: ACCT 520. Open to MBA degree students by permission only.
ACCT523: Financial Statement Analysis (3 hours lecture)
From an accounting perspective, an in-depth discussion and analysis of financial statements as a basis for valuation of the firm. The real performance of the companies under consideration will be determined as students learn to decode information contained in corporate annual reports. The course leads to the ability to evaluate critically the key issues affecting a company's valuation and operations utilizing accounting information. In addition, the valuation techniques introduced provide the opportunity for statistical modeling and empirical testing of the valuation procedures with accounting data. 3 sh.
Prerequisites: ACCT 530 and FINC 501, or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.
ACCT524: Auditing Concepts and Techniques (3 hours lecture)
A course in auditing principles, theory, design, and techniques. Theory, practice, and techniques are integrated through the use of current auditing problems and student performance of a simulation audit of selected financial statement data. 3 sh.
Prerequisites: ACCT 520; Not open to any student with an undergraduate degree in Accounting.
ACCT525: International Taxation and International Management Accounting (3 hours lecture)
This course deals with the impact of international taxation on U.S. multinational corporations doing business abroad, foreign corporations doing it in the U.S., the U.S. residents working abroad, and nonresident aliens working in the U.S. It further concerns the tax rules for controlled foreign corporations and foreign sales corporations. The course also studies the aspects of international management accounting. It investigates the inflation accounting system in the world and the performance evaluation in multinational corporations. In addition, it covers the transfer pricing methods and investment analysis for multinational corporations. Related professional pronouncements and Internal Revenue Codes are integrated into the course content. 3 sh.
Prerequisites: ACCT 530 and ACCT 502, or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.
ACCT526: Fraud Examination (3 hours lecture)
The course will cover the principles to be followed and techniques to be adopted to detect and prevent fraud especially in corporate context. Students will gain knowledge and ability to decipher the presence of fraud. Students will learn how to analyze and implement various types of fraud prevention and detection procedures. The course will provide a broad understanding of several major related topics such as skimming, larceny, billing schemes, check tampering, payroll schemes, corruptions and fraudulent financial statements, interviewing witnesses and occupational fraud and abuse. 3 sh.
Prerequisites: ACCT 530 and INFO 503; or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.
ACCT527: Forensic Accounting (3 hours lecture)
The roles, responsibilities, and requirements of a fornesic accountant in the litigation environment. Emphasis on how to review, detect, and investigate possible financial statement concerns of public and private companies. Topics covered include: elements of financial statement fraud; management's and auditor's responsibilities, financial statement red flags, earnings management, and investigative strategies. Actual litigation and fraud cases will be discussed to highlight the evolving roles of forensic accountants. 3 sh.
Prerequisites: ACCT 530 and INFO 503; or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.
ACCT530: Financial Accounting (3 hours lecture)
This course is a study of basic accounting concepts and their significance to the financial analyst and manager. Problems relating to income determination, valuation, reporting and analysis are stressed. Alternative conceptual foundations of reporting standards are presented and information evaluated. Previous course ACCT 501 effective through Spring 2012. 3 sh.
ACCT540: International Accounting and Auditing (3 hours lecture)
This course deals with the measurement of operating results and financial position of multinational corporations involving transactions with foreign currencies. It focuses on the system of foreign exchange markets and the transaction gains or losses due to changes in foreign exchange rates. It teaches the techniques of foreign currency translations. It concerns the foreign exchange risk management in hedging activities. The course specifically investigates the risk aversion tool of forward exchange contracts. It also explores international accounting standards and accounting systems in other countries and the current developments in the harmonization process. Finally the course will focus on the role of internal and external auditing in the international context. Cross listed with International Business INBS 540. 3 sh.
Prerequisites: ACCT 530 and ACCT 502; or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.
ACCT560: Accounting for Business Managers (3 hours lecture)
This course examines the use of accounting information for effective management of organizations in today's complex world of increased business competition and globalization. Managers in this context need to be proficient in using accounting information to monitor and control their organizations' performance. Major topics in the course will include designing and using accounting data for internal decision making and analyzing and using financial statements. Students will also learn a variety of techniques and tools for financial management processes including budgeting, cost analysis, performance management, and performance measurement and evaluation. 3 sh.
Prerequisites: ACCT 530.
ACCT575: Independent Study in Accounting
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. Written permission of the appropriate department chair and the MBA director must be secured prior to enrolling in this course. 1 - 3 sh.
Prerequisites: Departmental approval, MBA degree students only.
ACCT577: Selected Topics in Accounting (1 - 3 hours lecture)
An in-depth study of a selected topic, issue, problem or trend in accounting. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. 1 - 3 sh.
Prerequisites: M.B.A. Degree students only.
BSLW503: Business Law I (3 hours lecture)
The course introduces the student to the legal and regulatory environment of business and studies the law of contracts, agency and partnerships. 3 sh.
Prerequisites: M.B.A. or M.S. in Accounting degree students only.
BSLW504: Business Law II (3 hours lecture)
The course introduces the student to the law of corporations, commercial paper, bailments, sales and secured transactions. 3 sh.
Prerequisites: BSLW 503. MBA degree students only.
ECON502: Financial Institutions and Monetary Policy (3 hours lecture)
This course analyzes the structure and functioning of the monetary and financial system. The component parts and the system as a unit will be examined as they interrelate to affect the economy. Topics include commercial banking system, federal reserve system, financial markets, financial intermediaries, determination of the level and structure of interest rates, and contemporary problems, both theoretical and applied, in the area of monetary policy. This course is cross listed with FINC 502. 3 sh.
Prerequisites: ECON 501 and 505. MBA degree students only.
ECON503: Economic Problems of the Third World (3 hours lecture)
A survey of major economic problems of the Third World; examination of the economic structure of developing countries and of general theories of economic development; critical evaluation of various policy alternatives for their development; analysis of possible economic relationships between First and Second Worlds with the Third World. 3 sh.
Prerequisites: ECON 501. MBA degree students only.
ECON508: Economics of Public Management (3 hours lecture)
Computer-based applications of capital theory to the decision-making process of government. Analysis of alternative approaches to public sector project evaluation. Spreadsheet applications of project analysis in physical and human resource management areas covering water resources, public health, and education. 3 sh.
Prerequisites: ECON 501. MBA degree students only.
ECON530: Microeconomics for Managers (1.5 hours lecture)
This course is an introduction to the principles of microeconomics. Topics include: economics of scarcity and choice, marginal analysis and economic efficiency, elasticity of demand and supply, utility maximization and firm's profit maximization under various market structures. Using these tools will allow students to understand and critically evaluate real world circumstances and events. 1.5 sh.
ECON531: Macroeconomics for Managers (1.5 hours lecture)
This course is an introduction to the principles of macroeconomics and provides students with a thorough understanding of macroeconomic issues and problems. Topics include: unemployment, inflation, national income accounting, fiscal and monetary policies. Students will be exposed to modern macroeconomic models and be able to apply these to explain economic fluctuations and the impact of fiscal and monetary policies on the economy. 1.5 sh.
ECON533: Corporations and International Financial Markets (3 hours lecture)
Discusses the economic theories and problems which confront business institutions when dealing in international financial markets. Analyzes the various market instruments and how a corporation may use them. Cross listed with FINC 533 and International Business INBS 533. 3 sh.
Prerequisites: ECON 501. MBA degree students only.
ECON542: Business Fluctuations and Forecasting (3 hours lecture)
Theories to account for variations in business activity; macroeconomic models and other forecasting approaches; economic fluctuations in the United States; proposals for reducing fluctuations; Harrod-Domar model and other modern theories of growth. Cross listed with Economics and Finance FINC 542. 3 sh.
Prerequisites: Departmental permission. MBA degree students only.
ECON543: United States and the International Economy (3 hours lecture)
Principles of international finance, monetary relations and trade. Discussion of contemporary international monetary and trade problems and policies. Discussion of the economic aspects of current American foreign policy. 3 sh.
Prerequisites: ECON 501 and 505. MBA degree students only.
ECON545: Economics of Labor (3 hours lecture)
Principal trends in the industrial and occupational distribution of labor; current developments in labor-management relations in both private and public sectors; market trends and institutional factors that determine employment, wage rates, fringe benefits and industrial peace. 3 sh.
Prerequisites: ECON 501. MBA degree students only.
ECON550: Technical Change and International Competition (3 hours lecture)
This course will discuss the theory of productivity and technical change in the context of the declining performance of U.S. manufacturing. It will focus attention on the nature of international competition and its effects on manufacturing productivity growth in the U.S. Based on the analysis, a tentative set of policy suggestions will be offered for restructuring the U.S. manufacturing sector and strengthening its competitive base. 3 sh.
Prerequisites: ECON 501. MBA degree students only.
ECON562: Macroeconomics Analysis and Public Policy (1.5 hours lecture)
In this course students will learn how national and global economic conditions, fluctuations in the level of economic activity, and various economic policies affect the general business environment. Topics include business cycles; interrelationship among the private, public and foreign sector balances; the determination of national income, employment and the price level in classical, Keynesian and modern macroeconomic theories; fiscal and monetary policy; and the analysis of money and bond markets, and the determination of interest rates. 1.5 sh.
Prerequisites: ECON 531.
ECON563: Managerial Economics (1.5 hours lecture)
In this course students will examine the application of microeconomic theory to the manager's responsibilities and decision making within the organization. Topics include the theory of consumer behavior, the theory of the firm within the framework of profit maximization, demand, supply and the concept of elasticity. Furthermore, this course explores different forms of markets: perfect competition, imperfect competitive markets such as monopoly, monopolistically competitive and oligopoly. The course will also explore the concept of externalities, and circumstances in which markets can fail and need to be corrected by government policies. 1.5 sh.
Prerequisites: ECON 530.
ECON570: Business and the Sociopolitical Environment (3 hours lecture)
Study of the increasingly complex set of interrelationships among business, government and other interest groups in the public policy process. It explores the economic and legal environment, and the social and political factors which affect organizations. A series of current corporate and public policy problems are discussed in order to raise major issues, including ethical issues, involved in managing the corporation's relationships with its many publics. 3 sh.
Prerequisites: Completion of the functional core, which consists of the following courses: ACCT 530, MGMT 505, MKTG 501, FINC 501, and INFO 505 ; M.B.A students only.
ECON575: Independent Study in Economics
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. May be repeated five times for a maximum of 18.0 credits as long as the topic is different. 1 - 3 sh.
Prerequisites: Departmental Approval. MBA degree students only.
ECON577: Selected Topics in Economics (1 - 3 hours lecture)
An in-depth study of a selected topic, issue, problem or trend in business economics. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated five times for a maximum of 18.0 credits as long as the topics is different. 1 - 3 sh.
Prerequisites: ECON 501 and 505. MBA degree students only.
FINC502: Financial Institution and Monetary Policy (3 hours lecture)
This course analyzes the structure and functioning of the monetary financial system of the United States. Topics include Commercial Banking System, Federal Reserve System, financial markets, financial intermediaries, determination of the level and structure of interest rates, and key issues in monetary policy in the United States. Cross-listed with Economics and Finance, ECON 502. 3 sh.
Prerequisites: ECON 501 and 505. MBA degree students only.
FINC530: Managerial Finance (3 hours lecture)
This is an introductory course to provide students with a set of fundamental skills in managerial finance. Students will be exposed to basic accounting issues including a discussion of cash flows and tools to analyze financial statements. They will learn the time-value-of-money and employ these computational techniques to value bonds and stocks. Once these essential concepts are mastered, students will learn the basics of both how and why corporations make specific capital budgeting and working capital decisions. They will also understand how the essential elements of the risk-return trade-off and portfolio theory. 3 sh.
FINC533: Corportations and International Financial Markets (3 hours lecture)
Discusses the economic theories and problems which confront business institutions when dealing in international financial markets. Analyzes the various market instruments and how a corporation may use them. Cross listed with ECON 533 and International Business, INBS 533. 3 sh.
Prerequisites: ECON 501. MBA degree students only.
FINC542: Business Fluctuations and Forecast (3 hours lecture)
Theories to account for variations in business activity; macroeconomic models and other forecasting approaches; economic fluctuations in the United States; proposals for reducing fluctuations; modern theories of economic growth. Cross listed with Economics and Finance, ECON 542. 3 sh.
Prerequisites: Departmental permission. MBA degree students only.
FINC551: Investments, Portfolios and Security Analysis (3 hours lecture)
Develops the analytical methods relevant to investment management. Techniques are presented for the evaluation of corporate equity, debt, and other securities. Portfolio theory is presented in the context of formulating and managing appropriate asset portfolios. 3 sh.
Prerequisites: FINC 501. MBA degree students only.
FINC552: International Financial Policy (3 hours lecture)
Analytically oriented introduction to the political, economic, operational and tax environment in which international business, particularly multinational corporations, functions. Stressing methods of analysis, which enable defensive strategies against risk, the course is comprised of five major units: Political and country risk; foreign exchange risk; long-run investments and financing; working capital management; and control performance evaluation and tax planning. Cross listed with International Business, INBS 552. 3 sh.
Prerequisites: FINC 501. MBA degree students only.
FINC553: Financial Derivatives (3 hours lecture)
This course extends the array of financial instruments covered in the initial investment course to include modern hedging instruments such as futures, options and swaps. Included is a description, analysis, and use of these instruments by corporations, banks, and investors. 3 sh.
Prerequisites: FINC 551. MBA degree students only.
FINC554: Advanced Financial Policy (3 hours lecture)
Focuses on the application of valuation, investment, financing and dividend decisions to case studies. It examines various practical problems in capital budgeting, the valuation of different kinds of debt and options, and financial planning and strategy. 3 sh.
Prerequisites: FINC 501. MBA degree students only.
FINC556: Mergers and Acquisitions (3 hours lecture)
This course examines the process by which mergers and acquisitions take place. The focus of the course is on the environment surrounding mergers and acquisitions, including motivations for M&A, how targets or buyers are found, M&A as a step in the strategic planning process, valuation of the target company, ethical issues in the M&A process, and implementation of the M&A. 3 sh.
Prerequisites: FINC 501. MBA degree students only.
FINC560: Corporate Financial Decision Making (1.5 hours lecture)
In this course students will undertake a detailed analysis of the methods used to make capital budgeting decisions. They will master advanced issues in the estimation of relevant cash flows and cost-of-capital, with special emphasis on assessing the appropriate risks for capital projects. They will also learn how international issues can affect key corporate decisions. Current theories on capital structure choice and dividend policy will be discussed. Case studies will be used to reinforce the central concepts. 1.5 sh.
Prerequisites: FINC 530.
FINC561: Investments for Managers (1.5 hours lecture)
In this course students will study the functioning of financial markets, institutions and securities. They will learn the details of Markowitz Mean-Variance Portfolio Theory and the Capital Asset Pricing Model. They will also study derivative instruments, how these securities can be used to hedge risks, and the rudiments of how they are priced. Students will also consider how international issues can affect investment decisions. Case studies or a term project will be used to reinforce central concepts. 1.5 sh.
Prerequisites: FINC 560.
FINC570: Case Studies In Financial Management (3 hours lecture)
Emphasizing the central theme of value creation and capital market efficiency that reappear throughout the course, students will analyze through a case-study method the way in which the subjects of financial analysis and forecasting, the cost of capital, capital budgeting, the management of shareholders equity and corporate debt, innovative financial instruments, and corporate restructurings (including mergers and buyouts) contribute to creating firm value. 3 sh.
Prerequisites: FINC 501. MBA degree students only.
FINC575: Independent Study in Finance
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. Written permission of the appropriate department chair and the MBA director must be secured prior to enrolling in this course. 1 - 3 sh.
Prerequisites: Departmental approval. MBA degree students only.
FINC576: Seminar in Financial Innovations (3 hours seminar)
Designed to describe and analyze the new developments in the field of finance - corporate, international, and financial markets and institutions - that have appeared over the last five years and the possible directions for the future. The content of the course is intended to be dynamic rather than static, as new financial instruments and institutions are introduced into this fast changing field. 3 sh.
Prerequisites: FINC 551 and FINC 552, or FINC 551 and FINC 554, or FINC 551 and 570, or FINC 552 and FINC 554, or FINC 552 and FINC 570, or FINC 554 and FINC 570. MBA degree students only.
FINC577: Selected Topics in Finance (1 - 3 hours lecture)
An in-depth study of a selected topic, issue, problem or trend in finance. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated eight times for a maximum of 12 credits as long as the topic is different. 1 - 3 sh.
Prerequisites: FINC 501. MBA degree students only.
INBS511: Global Business Endeavors (3 hours lecture)
This course offers an in-depth analysis of critical components of global business management. It examines the challenges of the changing international competitive environment, as well as the political, economic, and legal influences on global corporate leadership. This course will help students outline multinational business strategies, understand internationalization process, and develop analytical skills necessary to succeed in dynamic global business activities. Cross listed with MGMT 511. 3 sh.
Prerequisites: INBS 501. MBA degree students only.
INBS520: Managing The Global Workforce (3 hours lecture)
The objective of this course is to increase knowledge about managing a global workforce. The course provides a framework for understanding how individual, group, and organization factors impact global businesses and how organizations respond to them. Some focus will be placed on understanding cross-cultural issues within this context. Practical application, case analysis and effective management practices of international companies are emphasized. Cross listed with Management, MGMT 520. 3 sh.
Prerequisites: MGMT 505. MBA degree students only.
INBS530: Export Management (3 hours lecture)
To familiarize MBA students of export policies, programs and procedures and develop export/import management skills. The students will become knowledgeable about global sourcing, negotiation, pricing, export/import financing, documentation, international tenders and bidding, logistics and distribution. Cross listed with Marketing, MKTG 530. 3 sh.
Prerequisites: INBS 501. MBA degree students only.
INBS533: Corporations and International Financial Markets (3 hours lecture)
Discusses the economic theories and problems which confront business institutions when dealing in international financial markets. Analyzes the various market instruments and how a corporation may use them. Cross listed with Economics and Finance, ECON 533 and FINC 533. 3 sh.
Prerequisites: ECON 501. MBA degree students only.
INBS540: International Accounting and Auditing (3 hours lecture)
This course deals with the measurement of operating results and financial position of multinational corporations involving transactions with foreign currencies. It focuses on the system of foreign exchange markets and the transaction gains or losses due to changes in foreign exchange rates. It teaches the techniques of foreign currency translations. It concerns the foreign exchange risk management in hedging activities. The course specifically investigates the risk aversion tool of forward exchange contracts. It also explores international accounting standards and accounting systems in other countries and the current developments in the harmonization process. Finally, the course will focus on the role of internal and external auditing in the international context. Cross listed with Accounting, Law and Taxation, ACCT 540. 3 sh.
Prerequisites: ACCT 530 and ACCT 502, MBA degree students only.
INBS550: International Business Study Abroad
This course is designed to prepare students to succeed in the global business environment by providing direct contact with foreign firms and governmental agencies through an international travel experience. Students will have a focused encounter with managers and markets outside the U.S., enabling practice of inter-cultural and inter-personal skills in foreign settings and the consideration of alternative business norms. Examination of personnel practices, financial/accounting, retail, promotional, and marketing situations will enlarge perceptions of global business realities. Students will assimilate their travel encounters abroad through selected readings, cases, video tapes, and group discussions. May be repeated once for a maximum of 6.0 credits. 3 sh.
Prerequisites: INBS 501 and departmental approval. MBA degree students only.
INBS552: International Financial Policy (3 hours lecture)
Analytically oriented introduction to the political, economic, operational and tax environment in which international business, particularly multinational corporations, functions. Stressing methods of analysis which enable defensive strategies against risk; the course is comprised of five major units: political and country risk; foreign exchange risk; long-run investments and financing; working capital management; and control performance evaluation and tax planning. Cross listed with Economics and Finance, FINC 552. 3 sh.
Prerequisites: FINC 501. MBA degree students only.
INBS556: Doing Business in Asia (3 hours lecture)
This course provides an in-depth study of how Asia is changing the nature of global competition among multinational corporations. It focuses on critical country-specific issues related to doing business in Asian countries. These issues include cultural influence, strategic choices of foreign entry mode and timing, comparative management, local competition analysis, and practices of multinational corporations in this region. 3 sh.
Prerequisites: INBS 501. MBA degree students only.
INBS561: Emerging Trends in Global Markets (1.5 hours lecture)
This course introduces students to a dynamic global environment wherein managers will be responsible for effective strategic, organizational, and human capital management. Focus will be given to the contemporary trends including the expanding European Union, the increasing trade among the Americas, and the rapidly growing economies in Asia that present the managers with challenging strategic decisions in an increasingly integrated world. In addition, the growing competitive influence of technology will be discussed throughout the course. Concerns about corporate social responsibility will also receive due attention. 1.5 sh.
Prerequisites: FINC 560.
INBS562: International Experience (1.5 hours lecture)
This course will focus on some of the economic, political and competitive factors and conditions impacting public and private sector performance in an increasingly global and volatile marketplace. In a 7 to 10 day experience in an emerging or developing country, students will be exposed to business leaders, policy makers, educators and entrepreneurs to assist students in understanding the complexities and dynamism of the global business environment. These concepts will include among other things, the consideration of commercial and non commercial risk premiums; foreign market entry strategies; the politics of global business; the globalization of markets and manufacturing, currency and exchange rate fluctuations; inter and intra regional trade alliances and the performance of the firm in various markets. 1.5 sh.
Prerequisites: INBS 561.
INBS575: Independent Study in International Business
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in international business. Written permission of the instructor, appropriate department chair, and the MBA director must be secured prior to enrolling in this course. May be repeated once for a maximum of 6.0 credits. 3 sh.
Prerequisites: Departmental approval; INBS 501. MBA degree students only.
INBS577: Selected Topics in International Business (1 - 3 hours lecture)
An in-depth study of a selected topic, issue, problem or trend in international business. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated eight times for a maximum of 12 credits as long as the topic is different. 1 - 3 sh.
Prerequisites: Departmental approval; INBS 501. MBA degree students only.
INBS592: International Marketing Management (3 hours lecture)
This course is designed to aid students to plan and implement international marketing efforts in conjunction with global business strategy. The course will review processes of analyzing, developing, and implemeting strategic marketing objectives within an international context that is now characterized by global sourcing, international alliances, highly competitive markets, regional trade areas, and multinational firms with diminishing connection to their country of origin. Students will practice analytic techniques through research, readings, and case analyses, advancing their conceptual understanding of such issues as competitiveness, regional business clusters, and local sources of advantage. Students will learn to re-think assumptions about marketing mix factors as they apply in different cultural, political, economic, and legal environments. Cross listed with MKTG 592. 3 sh.
Prerequisites: INBS 501 or MKTG 501. MBA degree students only.
INBS593: International Market Entry Strategies (3 hours lecture)
This course examines the concepts and tools for formulating and executing international market entry strategies that lead to sustainable presence in a foreign market. It presents an analytical framework that highlights critical elements of an international market entry strategy and their interrelationships. The principal empahsis is on identifying and evaluting opportunities in foreign markets, selecting product candidates and target markets, choosing the appropriate entry mode, and crafting an effective foreign market entry plan. 3 sh.
Prerequisites: INBS 501. MBA degree students only.
INFO513: Emerging Technologies in Management Information Systems (3 hours lecture)
This course provides an overview of the information technologies and their strategic roles in business. It helps students to build an in-depth understanding of the value and use of emerging information technology for business operations, management decision-making and strategic advantage. 3 sh.
Prerequisites: INFO 503; M.B.A. degree students only.
INFO514: Information Management (3 hours lecture)
Study of computers and their use as management tools in information systems, research, control procedures, production, finance, modeling, and decision making. Topics include description of and application of different hardware and software components and programming concepts. Computer cost benefit analysis in all of the above and in systems applications. 3 sh.
Prerequisites: INFO 503. MBA degree students only.
INFO521: Decision Support and Expert Systems for Business (3 hours lecture)
Introduction to the fundamental principles, techniques and business applications of decision support systems (DSS) and expert systems (ES) from a managerial perspective. Provides practical knowledge of the ways to utilize decision support systems and expert systems to solve business problems involving complex decision-making processes. 3 sh.
Prerequisites: INFO 503; M.B.A. degree students only.
INFO522: Business Data Communications and Networks (3 hours lecture)
This course provides a broad introduction to data communications and networking concepts, addressing both technical and business aspects of data communications and computer networks in modern organizations. Students develop a conceptual understanding in conjunction with the appreciation of practical networking applications in business. 3 sh.
Prerequisites: INFO 503; some background in technology, networking, and project management is required. MBA degree students only.
INFO523: Database Systems for Business (3 hours lecture)
Increases an understanding of how databases are developed and managed to effectively support business information systems in organizations. Having acquired conceptual knowledge as well as practical techniques, students also gain insights into other options in database management by reviewing the latest offerings in the field. 3 sh.
Prerequisites: INFO 503; some background in technology, programming, and project management is required. MBA degree students only.
INFO524: Business Systems Analysis and Design (3 hours lecture)
Emphasis is on the application of tools and techniques of systems analysis and design, change management concepts, processes, and techniques are presented in the context of systems development projects. Pointers to managerial and organizational aspects of information technology projects are provided throughout the course. This course is for individuals aspiring to be analysts or better informed end users of information systems in business. 3 sh.
Prerequisites: INFO 503; M.B.A. degree students only.
INFO525: Electronic Commerce:Managrl Perspective on new Busn Models & Information Infrastructure Support (3 hours lecture)
This course is designed to provide the student an understanding of the consequences of the introduction of the Internet in the way business is conducted. The electronic commerce world is viewed primarily from the point-of-view of MIS. The E-Commerce course will emphasize strategic planning, appreciating relevant information technology support issues, and sensitivity to analyzing and evaluating new business models evolving in the marketplace rapidly. Organizations have been profoundly affected by related network technologies. The student will learn about new forms of business practices in "virtual" organization business-to-business, consumer-to-business, person-to-person, and intraorganizational transactions. Specifically, activities in the areas of electronic shopping, publishing, distribution, and collaboration will be explored. 3 sh.
Prerequisites: INFO 503. MBA degree students only.
INFO530: Introduction to Business Statistics (1.5 hours lecture)
This course is a comprehensive introduction to statistical techniques with applications in business decision making and problem solving used in enumerative studies. Topics include methods of descriptive data analysis with emphasis on understanding and managing variation and an introduction to methods of inferential data analysis. Spreadsheet software is integrated in all topics. 1.5 sh.
INFO561: Applied Business Statistics (1.5 hours lecture)
This course focuses on the development and application of mathematical models and statistical tools to support managerial decision making. The course emphasizes "learning by doing" so that students will be expected to formulate, solve, and interpret a number of different mathematical models and statistical applications. The emphasis is on data-driven decision making applied to diverse industries and functional areas, including accounting, finance, management, operations and marketing. Applications to problems in auditing, advertising, consumer behavior, human resources management, product packaging and planning, portfolio optimization, public health planning, real estate and risk management are shown. Spreadsheets and other software tools are used to solve and analyze the models developed. 1.5 sh.
Prerequisites: INFO 530.
INFO562: Management Science in Business (1.5 hours lecture)
This course focuses on the development and application of various mathematical models used to support managerial decision making. The course employs a case approach to the study, formulation, and solution of business problems through application of managerial, quantitative and information systems methodology. Mathematical programming models, decision-making Bayesian analysis, simulation models, and queuing applications are stressed. 1.5 sh.
Prerequisites: INFO 561.
INFO563: Strategic Information Systems (3 hours lecture)
This course provides students with a fundamental understanding of strategic roles that information technology and information systems (IT/IS) play in providing the tools and resources for managing business operations. It surveys a wide range of IT/IS topics analytically, including IT governance, system development, information resource management and business intelligence, IT/IS impact on business models and decision making, implications of emerging technologies to E-business, security issues and ethical issues in deployment of IT/IS. The course addresses these topics through a managerial, applications-oriented perspective. It emphasizes on aligning IT/IS strategically to goals of business to gain competitive advantages. 3 sh.
INFO564: Operations and Supply Chain Management
This course provides students with a fundamental understanding of manufacturing and service operations and their role in the organization and in the supply chain. Surveys a wide range of operations and supply chain management topics, including process flow analysis, capacity planning, inventory management, facilities location, and total quality management. The course deals with these topics through a managerial, applications-oriented perspective. The course is integrative in nature, emphasizing the fit and relationship of operations with other functions of the firm. 1.5 sh.
Prerequisites: INFO 561.
INFO575: Independent Study in Information Systems for Business
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. May be repeated once for a maximum of 6.0 credits as long as the topic is different. 1 - 3 sh.
Prerequisites: Departmental approval. MBA degree students only.
INFO577: Selected Topics in Information Systems for Business (1 - 3 hours lecture)
An in-depth study of a selected topic, issue, problem or trend in information sytems for business. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated eight times for a maximum of 12 credits as long as the topic is different. 1 - 3 sh.
Prerequisites: Departmental approval. MBA degree students only.
MGMT510: Human Resource Management (3 hours lecture)
This course examines how managers can utilize modern Human Resource practices in order to improve company performance and efficiencies. Topics include staffing for quality, outsourcing, use of core and contingent workforce, managing workforce commitment and performance, legal issues, managing careers, and reward systems. A case study approach is used. 3 sh.
Prerequisites: MGMT 505. MBA degree students only.
MGMT511: Global Business Endeavors (3 hours lecture)
This course offers an in-depth analysis of critical components of global business management. It examines the challenges of the changing international competitive environment, as well as the political, economic, and legal influences on global corporate leadership. This course will help students outline multinational business strategies, understand internationalization process, and develop analytical skills necessary to succeed in dynamic global business activities. Cross listed with INBS 511. 3 sh.
Prerequisites: INBS 501. MBA degree students only.
MGMT513: Leadership and Behavior (3 hours lecture)
The purpose of the course is to help students understand leadership behavior. The course reviews current theoretical and empirical literature from the behavioral sciences as it relates to leadership. Topics covered include leadership styles, power and leadership, leader-follower interactions, and the manager as leader. 3 sh.
Prerequisites: ACCT 502, INBS 501, ECON 505, FINC 501, INFO 505, MKTG 501, INFO 501, INFO 503 and MGMT 505. MBA degree students only.
MGMT520: Managing The Global Workforce (3 hours lecture)
The objective of the course is to increase knowledge about managing a global workforce. The course provides a framework for understanding how individual, group and organization factors impact global businesses and how organizations respond to them. Some focus will be placed on understanding cross-cultural issues within this context. Practical application, case analysis, and effective management practices of international companies are emphasized. Cross listed with International Business, INBS 520. 3 sh.
Prerequisites: MGMT 505. MBA degree students only.
MGMT525: Entrepreneurship and Small Business Management (3 hours lecture)
This course is for students who want to start their own businesses or initiate new ventures in existing corporations. Topics include the importance of entrepreneurship in the U.S., identifying business opportunities and formulating business plans. 3 sh.
Prerequisites: MGMT 505, MKTG 501, ACCT 530. MBA degree students only.
MGMT530: Management of Technology in Organizations (3 hours lecture)
This course focuses on the management of technology and the technological function in the modern corporation. Topics include the management of science and technology professionals, integration of the R&D function into the organization, the impact of national and global forces on innovation introduction and adoption, and technological change. Descriptions of new technologies in biotechnology, manufacturing, aerospace, and other fields are included. Delivered in a lecture format, the course includes case studies, guest speakers, and team-based pedagogical techniques. 3 sh.
Prerequisites: MGMT 505. MBA degree students only.
MGMT540: Executive Perspectives (3 hours lecture)
This course complements the theorectical components by providing practical exposure to current management issues. This is accomplished by bringing to class business executives and leaders who discuss their most immediate and longer term management challenges. 3 sh.
Prerequisites: MBA degree students only.
MGMT561: Achieving Competitive Advantage (1.5 hours lecture)
This course provides students with a basic understanding of competitive strategy and the role of a general manager in an organization. The focus of this course is on strategy at the business level and how firms achieve a competitive advantage in head-to-head competition with rivals in the same industry. It provides a rigorous examination of the tools of strategy analysis. The course is application oriented and also integrative in nature, emphasizing the linkages among the various functional areas of an organization. 1.5 sh.
MGMT562: Organizational Behavior (1.5 hours lecture)
This course provides students an understanding of behavior in organizations within a management context. This course examines organizational systems and structure, leadership, power and influence, teambuilding, organizational conflict, systems of communication, motivation, interpersonal dynamics and values, and organizational change and renewal. This course explores the role of new forces in the organizational environment such as workplace diversity and economic globalization. 1.5 sh.
MGMT565: Project Management (1.5 hours lecture)
This is an introductory course to project management with a focus on providing students with real world knowledge of managing projects in today's competitive environment. Throughout this course, we will introduce project examples from a wide variety of industries and functions including information technology, marketing, organization capability enhancement, training, etc. As a hybrid course, class will meet four times in person and the remaining periods online. 1.5 sh.
MGMT566: Negotiation in the Workplace (1.5 hours lecture)
This course will examine the fundamentals of negotiating within today's business world. Topics include both distributive and integrative bargaining. Additionally, time will be spent on facilitating the best practices for communication. 1.5 sh.
MGMT567: Managing the Multi-Business Firm (1.5 hours lecture)
This course deals with issues related to corporate-level strategy. This is the companion course to MGMT 561 Achieving Competitive Advantage that deals with strategy at the business level. This course provides students with an understanding of the issues that companies face when they transform themselves from a single business company to a multi-business company. Topics include diversification, vertical integration, portfolio management, international strategy and corporate governance. This course is an application-oriented and integrative in nature. 1.5 sh.
MGMT575: Independent Study in Management
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. 1 - 3 sh.
Prerequisites: Departmental Approval. MBA degree students only.
MGMT577: Selected Topics in Management (1 - 3 hours lecture)
An in-depth study of a selected topic, issue, problem or trend in management. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated eight times for a maximum of 12 credits as long as the topic is different. 1 - 3 sh.
Prerequisites: MGMT 505 and INBS 501. MBA degree students only.
MKTG530: Export Management (3 hours lecture)
To familiarize MBA students of export policies, programs and procedures and develop export/import management skills. The students will become knowledgeable about global sourcing, negotiation, pricing, export/import financing, documentation, international tenders and bidding, logistics and distribution. Cross-listed with International Business INBS 530 3 sh.
Prerequisites: INBS 501. MBA degree students only.
MKTG531: Contemporary Marketing (1.5 hours lecture)
This course is designed to provide a broad overview of marketing, including the concepts, terminology and theories that define the field. Students develop their knowledge of segmentation, targeting, and brand positioning. They review strategies for the development of products and services, and become familiar with pricing, distribution, and promotional strategies. 1.5 sh.
MKTG561: Applied Marketing Management (1.5 hours lecture)
In this course, students develop an applied perspective of marketing management tasks. Examining marketing problems in a diverse group of enterprises, students apply marketing concepts and theories to specific marketing tasks, developing solutions that are workable, ethical, and effective. This course includes examination of new product and service development, internet marketing, and the process of aligning resources to effective marketing strategies. 1.5 sh.
Prerequisites: MKTG 531.
MKTG562: Market Analysis and Customer Insight (1.5 hours lecture)
This course furthers students' abilities to undertake market analysis and gain customer insight. Students employ market research tools to advance to innovative marketing solutions. Through cases and projects, the course focuses on current behavioral theories of marketing and emerging areas of marketing practice, including social networking, branding, value creation, customer lifetime value, new digital tools, and the analysis of the return on marketing. 1.5 sh.
Prerequisites: MKTG 561.
MKTG563: Sustainability and Corporate Responsibility (1.5 hours lecture)
With heightened interest of the role of businesses in society, there is increased necessity to promote firm responsibility and effectively communicate ethical decision-making practices. This course enhances student knowledge of sustainability practices and programs that can have an important impact on stakeholder groups and constituencies. Class discussion and guest speakers promote student engagement by exploring current sustainability practices. Group projects and case studies assist in examining how firms can create goodwill in local and global communities through social responsibility programs. 1.5 sh.
MKTG575: Independent Study in Marketing
Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. 1 - 3 sh.
Prerequisites: Departmental approval. MBA degree students only.
MKTG577: Selected Topics in Marketing (1 - 3 hours lecture)
An in-depth study of a selected topic, issue, problem or trend in marketing. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated eight times for a maximum of 12 credits as long as the topic is different. 1 - 3 sh.
Prerequisites: Departmental approval. MBA degree students only.
MKTG579: Services Marketing (3 hours lecture)
This course examines the marketing and managerial implications of the differences between goods and services. A wide variety of services are examined, such as financial services (banks, insurance, etc.), healthcare services (hospitals, insurance, pharmacy benefit managers) travel and tourism (hotels, theme parks, airlines), professional services (lawyers, accountants), and lifestyle services (sports clubs, fitness chains). The course discusses many service marketing concepts, including the relationship between the service provider and the customer, the service profit chain, the real-time process experience of services, customer satisfaction and service quality. 3 sh.
Prerequisites: MKTG 501. MBA degree students only.
MKTG589: Internet Marketing Management (3 hours lecture)
Firms are experiencing dramatic shifts in marketing practices related to the emergence of the global electronic marketplace. This course is designed to help students and practitioners understand how to think about and implement effective Internet marketing and customer-centric communication programs. The course focuses on the various unique factors and issues that electronic tools bring to marketing, namely the ability to directly market to individuals, provide new information services, and to interact in ways that consumers find valuable. Issues examined are using the internet to attract new customers, retain existing customers, build brand awareness, expand into new markets, develop customer relationships (CRM) programs and the metrics to assess these programs and tools. 3 sh.
Prerequisites: MKTG 501. MBA degree students only.
MKTG591: Consumer/Buyer Behavior (3 hours lecture)
An in-depth introduction to theories and models of how individual consumers, family units, and companies make buying decisions. Each step in the continuous decision cycle is covered in detail, in such models of consumer behavior as the high and low involvement models, information processing and attitude formation and change. Relevant psychological concepts on personality and lifestyle, self-concept, cognition and classical vs. operant conditioning are also covered. Students also gain valuable perspective on how purchase decisions are made in their own households. 3 sh.
Prerequisites: MKTG 501. MBA degree students only.
MKTG592: International Marketing Management (3 hours lecture)
This course is designed to aid students to plan and implement international marketing efforts in conjunction with global business strategy. The course will review processes of analyzing, developing, and implementing strategic marketing objectives within an international context that is now characterized by global sourcing, international alliances, highly competitive markets, regional trade areas, and multinational firms with diminishing connection to their country of origin. Students will practice analytic techniques through research, readings, and case analysis, advancing their conceptual understanding of such issues as competitiveness, regional business clusters, and local sources of advantage. Students will learn to re-think assumptions about marketing mix factors as they apply in different cultural, political, economic, and legal environments. Cross listed with International Business INBS 592. 3 sh.
Prerequisites: INBS 501 or MKTG 501. MBA degree students only.
MKTG593: New Product Development (3 hours lecture)
This course examines product planning, new product and process development, and issues related to exploiting opportunities for successful innovation. Students will analyze product development and launch decisions through case studies, advancing their conceptual understanding of the problems and risks associated with designing new products and the importance of championing, project teams, and fast development cycle times. Students will formulate development and business plans to advance their capability of managing the marketing mix factors to increase the probability of a new product's success. 3 sh.
Prerequisites: MKTG 501; MBA students only.
MKTG594: Marketing Research and Information Systems (3 hours lecture)
A comprehensive introduction to current methods used to collect consumer, business and market data and turn it into useful information for marketing decision-makers. Major topics include: secondary studies; quantitative surveys; data analysis (coding, tabulation, basic and multivariate analytical methods); modeling and simulation techniques; and effective communication of research findings (written reports, personal presentations, computer graphics and mapping). Each graduate student is required to design and carry out an original research project on a topic of their choice. Class discussions center on practical applications of marketing research and information systems in the companies in which students are employed. 3 sh.
Prerequisites: MKTG 501. MBA degree students only.
MKTG595: Seminar in Marketing Strategy (3 hours seminar)
This course is designed to introduce students to market planning, strategy formation and the process of implementing strategic objectives. Students will practice analytic techniques to understand and diagnose strategic imperatives, advancing their conceptual understanding of such issues as competitiveness, core competencies, statistical planning through case analyses and writing strategic plans, learning to relate and connect marketing mix factors to other strategic objects such as continuous improvement systems. Students will be introduced to benchmarking, strategic audits, and other tools used to measure firm performance and develop world-class standards. 3 sh.
Prerequisites: MKTG 501. MBA degree students only.
MKTG596: Integrated Marketing Communications (IMC) - Promotion Strategy (3 hours lecture)
This course provides students with the tools and skills to make decisions involved in integrating the promotion mix into the overall marketing strategy for consumer and/or business-to-business target markets. Emphasis is given to the processes and challenges involved in developing effective marketing communication strategies enabling an organization to be successful in an ever- changing competitive global marketplace. Students will learn how the various promotion elements (e.g., advertising, sales promotion) work from a persuasive perspective along with their applicability within an integrated promotions plan, offering strategic insights into their use. This strategic, persuasive, integrated perspective is grounded in a consumer behavior fundamental understanding. Contemporary topics are discussed. 3 sh.
Prerequisites: MKTG 501. MBA degree students only.
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