About the Team
This student content creator team is responsible for showcasing Montclair State University’s unique charm, campus community, campus culture, and what it truly means to be a #RedHawk through videos on @MontclairStateU’s TikTok account.
Constantly keeping up with the latest trends, social media strategies, and TikTok community lingo, our Ambassadors keep the University at the forefront of some of the best Higher Education accounts on the platform.
This team’s content is intended to provide our audience the most authentic look into what happens daily at Montclair. Creating fun insight for current students, prospective students, friends and family, and people discovering our University for the first time.
Apply for the Team
Love to create content for social media? Are you a current student at Montclair State University? If you are interested in becoming a Montclair Social Media Ambassador, you can check out our SMA Job Description 2024 (PDF). We accept new applications at the end of each academic year, and those will be posted on the University’s social media channels.
Follow Us/Check Out Our Work
All content created by the group will appear on @MontclairStateU’s TikTok page. Don’t miss out & be sure to give us a follow!
Contact Us
For questions or to learn more about the group, please contact the group’s Advisor and the University’s Social Media Manager, Paul McGroarty
Meet the Ambassadors
Arianna DaSilva
Major/Minors: Social Media & Public Relations
Involvement on Campus: N/A
Video Most Proud Of: Library Nap Pods
My passion is creating content and showcasing #RedHawkPride through every video I produce. I was once someone who was curious about where I was attending college so I hope that through my videos, that prospective students will be able to see what it’s like to be a Red Hawk at Montclair!
Sofia Idrissi
Major/Minors: Family Science and Human Development – Teacher Education Program
Involvement on Campus: Next Generation Service Corp.
Video Most Proud Of: Thinking Cap Trivia – Business
I joined the team in order to get involved and showcase the unique flare of the students at Montclair State University. I love to create interview content and gauge an authentic perspective of our campus community. Having a creative team like this one is essential to forming a welcoming and exciting environment for students. Oftentimes, students are eager to participate in our content. This team brings a sense of belonging to the campus in a fun and creative way, and I’m so glad to be a part of that!
Ashley Petrosine
Major/Minors: Exercise Science
Involvement on Campus: Captain of the Women’s Lacrosse Team, SAAC (Student Athlete Advisory Committee) Head Social Media representative
Video Most Proud Of: Red Hawt with President Koppell
Being a Red Hawk athlete, I want to showcase more behind the scenes of what it is like to be involved in campus athletics including insights about the team and who our students are besides just on the field. From highlighting student successes and campus events to promoting academic programs and extracurricular activities, we aim to capture the essence of what makes our college a special place. Working in this department has allowed me to connect with people, fostering relationships that enrich my college experience in profound ways!
Ariel Aguirre
Major/Minors: Justice Studies with a concentration in International Justice and a minor in Psychology
Involvement on Campus: N/A
Video Most Proud Of: Pi Day
I wanted to be a Social Media Ambassador to be more involved on campus, gain more experience, and improve my skills in the social media landscape. I’m looking to create fun content that showcases the positive and fun side of Montclair State University. This team of students is crucial because we can collaborate and give people outside our campus community an inside look and help show what Montclair is really like on a day-to-day basis.
Navila Gomez Gonzalez
Major/Minors: Business Administration w/ concentration in Entrepreneurship
Involvement on Campus: HerCampus, IT Technician
Video Most Proud Of: Do You Know What Your Child is Studying?
Creating content has always been a medium to express my creative thoughts. Joining this program was a step to enhance my networking and increase my involvement on campus. Through this role, I’ve had the opportunity to engage with diverse groups, participate in exciting events, and promote our vibrant campus life. The experience has not only allowed me to grow my professional skills but has also helped me evolve personally. I’m grateful for the doors this program has opened and look forward to continuing to make the most of every opportunity it brings!
Kaylee Seitz
Major/Minors: Social Media and Public Relations with a minor in Sustainability Science
Involvement on Campus: Public Relations Student Society of America, Red Hawk Life
Video Most Proud Of: Pitching at Yogi Berra Museum
I joined the team to further my knowledge of social media, make new friends and show off my home away from home, Montclair State University! I enjoy making content highlighting events or places on campus. Having this team is essential because it shows our campus through students’ eyes and creates a fun and unique opportunity to connect with current and potential students.
Kangela Guerrero
Major/Minors: Psychology with a Minor in Cognitive Science
Involvement on Campus: DJ for 90.3 WMSC, PSI CHI President, Hawk Squad
Video Most Proud Of: How Bad is Your Senioritis?
I joined the team to expand my knowledge on social media and overall digital marketing, as well as improve my communication skills on camera. I’ve had an amazing time in this program and making memories that will last a lifetime.
Sophia Parra
Major/Minors: Communication and Media Studies
Involvement on Campus: SGA Executive Secretary, Hawk Squad Social Coordinator, Montclair State University Social Media Intern, Future Student Affairs Professional Inaugural Cohort, Presidential Scholar, Undergraduate Admission Ambassador, Lambda Pi Eta- National Communications Honor Society, Alpha Lambda Delta- Honor Society For First Year Academic Success
Video Most Proud Of: Do You Know Your Child’s Major? – Homecoming
My career goal is to go into Social Media Management/Marketing for a company or in Higher Education. With my passion for content creation and love for Montclair State University, this role perfectly fits me. I love to go around campus, showcasing our students and the fantastic opportunities this University offers. This creative team is important because it showcases Montclair’s students, our University as a whole, and what opportunities we can offer potential Red Hawks.
Paige Easterbrook
Major/Minors: Social Media and PR with a minor in Environmental Justice
Involvement on Campus: Customer Service Representative, Hawk Squad Manager, Presidential Scholar
Video Most Proud Of: Red Hawk Diner
I love to film the real inside scoop of being a Red Hawk! From commuter vlogs to on campus activities, showcasing campus life is my favorite thing!
Yasmine Idrissi
Major/Minors: Family Science and Human Development – Teacher Education Program
Involvement on Campus: Presidential Scholar
Video Most Proud Of: Thinking Cap Trivia – Teacher Education
I’m a big foodie and love to travel and play volleyball! I joined this team to get more involved on campus, meet new people, and showcase the fantastic qualities that Montclair State University has to offer! I want to create content relatable to students and show incoming first-year students what to look forward to. This team is vital because it helps the student body feel more connected to one another: in the sense that students can relate to the content, share the content with their friends, and see familiar faces around campus! The content we are creating also showcases what Montclair stands for while providing outsiders a glance at campus life. This includes our vast diversity of students, campus dining options, unique study spots, and more!