Montclair SCM Students Launching Campaign For The Office Of Greek Life
Posted in: School of Communication and Media News
The Public Relations Campaigns course (STCM 430-03) is launching a partnership with the Office of Greek Life. Led by Dr. Martina Santia, this course uses an agency-team approach, where students pick a real client with a campus presence to develop and implement a full public relations campaign to achieve the client’s communication and organizational goals. The team decided to partner with the Office of Greek Life to raise awareness and understanding on the mission and positive impact of Greek Life at Montclair State University. Two teams of students are working on media strategies through targeted posts across social platforms.
Through primary and secondary research, the SCM team will gain insights into the Montclair community’s perception about Greek Life. This research will guide the campaign, which will involve social media engagement and events to promote an understanding of Greek Life’s unique and inclusive community. To aid in the evaluation of the campaign, the SCM team kindly asks any current Montclair State University students to take this survey.
About the School of Communication and Media: The School of Communication and Media at Montclair State University offers a range of dynamic programs in communication and media to a talented and diverse student population of over 2,000. Offering degrees in film and television, social media and public relations, advertising, journalism and digital media, sports communication, communication and media studies, animation and visual effects, and an MA devoted to strategic communication, the School prepares the next generation of communication and media practitioners and leaders.
About the Office of Greek Life: Founded in 1929, the Office of Greek Life at Montclair State University helps students realize their potential through academic support and opportunities. Through these experiences, Greek students are exposed to potential careers through educational programs and discussions with alumni. Additionally, fraternity and sorority members often create opportunities to give back to the community through service projects that serve as leadership moments where lifetime friendships are often forged. To learn more, follow along on Instagram.
Contact:
Tamara Jones
Campaign Lead
jonest29@montclair.edu
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