Faculty Spotlight: SCM Welcomes PR Veteran Keith Green

Although he may be a new face at Montclair State University, Professor Keith Green is no stranger to the world of Public Relations. Over the course of almost three decades, Green’s career has included exciting roles across the communication industry at NASCAR as the PR Director for two racetracks, in the NBA for the Philadelphia 76ers, as a Vice President for Guinness World Records, and as a Senior Vice President at an events agency with Fortune 500 clients.

In addition to those high-profile roles, Green founded the Autism MVP Foundation, a non-profit organization inspired by educators and therapists who helped his son and family. The foundation aims to increase the number of autism-focused educators and therapists through groundbreaking initiatives and endowed scholarship programs with area universities.

This semester, the Assistant Professor of Public Relations and Strategic Communication is teaching PR Writing and Writing for the Media. He also leads Hawk Communications, a student-run PR firm that allows its practitioners to gain hands-on experience in public relations.

“We bring in real clients for students to work alongside with and work for,” Green said of Hawk Communications. “It’s great experience for the students, one that serves as a bridge to an internship or job.”

Green received his Bachelor’s in Journalism and Masters of Education in Sports Administration from Temple University. He also served as an adjunct professor at four different universities, including Virginia State University where he created the school’s first NASCAR Business and Marketing course. That class was also among the first of its kind at an HBCU.

When reflecting on his career so far, Green emphasizes the importance of strong writing skills. “I’ve said this forever, even to my coworkers before I started teaching, ‘if you can write well, you will put yourself ahead of 90% of the workforce,’” Green said. “Once those around you know that you’re a great writer, they will seek your help, and it will make you a more valuable and versatile employee, colleague, client and business partner.”