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Jin-A Choi
Assistant Professor, School of Communication and Media, Dean's Office, College of the Arts
- Office:
- Morehead Hall M142
- Email:
- choij@montclair.edu
- vCard:
- Download vCard
Profile
Dr. Choi is an award-winning scholar who serves as an Assistant Professor of Advertising and Director of Data Analytics of the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication at Montclair State University. She received her Ph.D. from the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin.
Dr. Choi’s scholarship focuses primarily on advertising and data analytics. Her academic work has been published in several peer-reviewed journals and books such as Journal of Media Psychology, Journal of Global Marketing, Communication Studies, Sensors, Studies in Computational Intelligence, and more.
Dr. Choi is the recipient of 2024 Emerging Scholar Award from Korean American Communication Association, National Communication Association as well as several research grants and multiple research paper awards.
Courses Taught:
STCM240 - Social Media Analytics
STCM145 - Influencers and Opinion Leaders
Specialization
Target advertising, digital advertising, celebrity/social media influencer endorsements, text mining, and data analytics