Dr. Yi Luo
Associate Professor, School of Communication and Media
Email: luoy@montclair.edu
Office: 973-655-3400
Faculty Profile
Expert on public relations, social media, crisis communication, employee engagement, organizational leadership, and organizational change.
Areas of Expertise
- Public Relations
- Social/Digital Media Campaign & Outcome Assessment
- Crisis Communication
- Employee Engagement/Internal Communication
- Leadership
- Organizational Change
- Communication Research
Media
Additional Content
- Crafting employee trust: from authenticity, transparency to engagement
- Effective public relations leadership in organizational change: A study of multinationals in Mainland China
- Social Media engagement as an evaluation barometer: Insights from communication executives
- Social media engagement for crisis communication: A preliminary measurement model
- Leading in the digital age: A study of how social media are transforming the work of communication professionals