Dr. Archana Kumar
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Associate Professor, Marketing
Email: kumara@montclair.edu
Cell: 865-360-4827
Office: 973-655-3001
Faculty Profile
Expert on apparel retailing, branding strategies, consumer behavior, electronic and mobile commerce shopping behavior, and cross-cultural consumer behavior.
Area of Expertise
- Consumer Behavior
- Apparel Retailing
- Branding Strategies
- Mobile Shopping Behavior
- Electronic Shopping Behavior
- Cross-Cultural Consumer Behavior
Media
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