Media Attention to Critical Made in Italy Part 2: Food – Sustainability and Biotechnologies (3/21)
Special guest: Andrea Illy, Chairman of illycaffé
Posted in: Inserra, Italian News and Events
Held on Tue. March 21 (6:30-8:30pm) and preceded by a meeting with NJ-based Italian companies and representatives of the Italian Trade Commission and Choose New Jersey, the recent Inserra event Critical Made in Italy Part 2: Food was a real success, with a full house including students, professors, and the NJ/NY community at large.
This was the second part of the “Critical Made in Italy” series, designed by the Inserra Chair in Italian and Italian American Studies and inspired by a 2016 collection of essays edited by Daniele Balicco – Made in Italy and Culture. In addressing the issue of sustainability, our guests Andrea Illy, Chairman of illycaffé and Altagamma, and journalist Daniele Balicco showed how this innovation stems from a philosophy of production and consumption that promotes environmental consciousness via the adoption of ancient as well as cutting-edge biotechnologies. The program also featured an introduction by Maurizio Forte, Director of ITA NY (Italian Trade Commission) and a remark by Consul General of Italy Farncesco Genuardi.
The event was also linked to an in-class talk by Daniele Balicco (3/23).
Click here for the media coverage of this event.