Julie Bauer

Julie Bauer was appointed President of Panasonic Consumer Electronics Company in June 2013. In August 2014, Ms. Bauer also assumed oversight of Panasonic’s digital marketing strategy as Chief Marketing Officer to support both Panasonic’s consumer and B2B businesses in North America.

Since her arrival at Panasonic, Ms. Bauer has overseen a consumer products turnaround strategy that resulted in profitable growth, doubling of on-line sales directly to consumers, and a 40% reduction in operating costs. Ms. Bauer also led the growth in the company’s Beauty and Adventure product categories, and implemented breakthrough experiential marketing campaigns with high profile partners including the Kentucky Derby and Lifetime Fitness.

Ms. Bauer serves on the Consumer Electronics Association’s Board of Industry Leaders. In June 2015, Ms. Bauer was appointed to the College of Science and Liberal Arts Advisory Board at the New Jersey Institute of Technology. In the same year, she was named one of the Best 50 Women in Business by NJBIZ. In 2014, Ms. Bauer received the Distinguished Fellow Award from the University of Wisconsin E-Business Institute in recognition of her accomplishments in customer engagement and eCommerce.

Before arriving at Panasonic, Ms. Bauer held senior level positions in direct marketing, online strategy, eCommerce and multichannel transformation, most recently as Senior Vice President of Digital Marketing & Global eCommerce with Guthy-Renker, the world’s largest direct marketing company.

Prior to Guthy-Renker, she served as Mattel’s Vice President of Global On-line & Retail Channel Technology. As Senior Director of Global eCommerce Operations & Multi-Channel Strategy for Best Buy, Ms. Bauer led the transformation of the company’s on-line channel and oversaw all consumer-facing site management functions.

Ms. Bauer earned a B.S. in Business and Marketing from the University of Wisconsin and an MBA in Marketing and Business from the University of Saint Thomas in St. Paul, MN.