University Calendar

Who would be bold enough to take on Crest and Colgate, and market a new toothpaste? It’s Craig Dubitsky, founder and CEO of hello products, which you’ve no doubt seen at Target and elsewhere. 

Craig will tell us how he recognizes opportunities (including in what would seem to be a mature market like toothpaste) and then successfully brings them to market. That’s what entrepreneurship is all about!

Craig, whose hello company is based in Montclair, was also a co-founder of eos products, famous for its now ubiquitous spherical lip balm, and was a founding board member of Method Products, the green-cleaning company that’s a mainstay at Target.

Craig was named by AdAge as one of the 50 Most Creative People of 2014, where he described himself as ADD—Always Dreaming in Design. Inc. Magazine named hello to its Most Audacious Companies list as one of the 25 Companies That Are Changing the World, and eatbigfish named hello as one of the Challenger Brands to Watch two years running.  

To learn more about Craig, visit his LinkedIn profile and his company website. On Twitter: @cdubitsky

Event is co-sponsored with Residence Life.

Event is free, but please pre-register.

Agenda:
6:00-6:45 p.m. Networking with pizza
6:45-7:00 p.m. Welcome and 1-minute pitches from the audience
7:00-7:25 p.m. Craig Dubitsky presentation
7:25-7:45 p.m. Student team pitches, with Dubitsky feedback
7:45-8:30 p.m. Audience Q&A with Dubitsky

Directions and parking info: Park in the Red Hawk Deck on campus, exit the deck on Level 5 and proceed straight up the walkway (soccer field will be on your left) to the new School of Business building. Link to campus map with directions is available on this web page.

Join the conversation on Twitter and Instagram: #MSUmeetup and @FelicianoCenter