Feliciano Alum Shares AI Marketing Insights with MS in Digital Marketing Students

We would like to extend our heartfelt gratitude to Rob Testa, Integrated Marketing Sr. Manager at Sisense and Feliciano School of Business alumnus, for taking the time to present and speak to our MSDMA students in the INFO 595 Advanced Digital Marketing Analytics class on December 10th with Professor Dr. Jonas Zhang.

Rob shared invaluable insights on how AI is transforming marketing strategies, providing our students with a unique opportunity to learn firsthand how artificial intelligence is applied in analytics and decision-making. His discussion on the role of AI in driving marketing success was incredibly engaging and insightful.

This experience not only deepened our students’ understanding of marketing analytics but also gave them a glimpse into how successful leaders think, approach challenges, and view their roles in an AI-driven world.