Cheap Car Insurance in New Jersey

Professor Iman Paul, Assistant Professor of Marketing, was recently featured in WalletHub’s article about Cheap Car Insurance in New Jersey.  In high density states like NJ, it is challenging to find cheap car in Insurance. However, with a potential cost differential of over $1,000, it is worth the effort to compare rates.

In the crowded marketplace of car insurance, Professor Iman discussed how car insurance companies often employ celebrity endorsers to create a more trustworthy and credible image to consumers. He also highlighted the challenges car insurance companies have in aligning marketing their product with consumer expectations given that consumers view this as a “necessary evil”.