Montclair State Gets Involved with Giving Tuesday
Posted in: Alumni News and Events
Montclair State was proud to participate in its first ever Giving Tuesday on December 1, 2015. Over 80 donors stepped forward and gave to the University, resulting in over $10,000 in support.
Giving Tuesday is a day to celebrate generosity, and we are particularly grateful for your generous support each year. For Montclair State, Giving Tuesday represented the chance to come together as a community of loyal supporters and give back to make an impact.
This global day of giving fueled by the power of social media and collaboration is observed on the Tuesday following Thanksgiving. After the widely recognized shopping events of Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.
“We hope to make Giving Tuesday an annual tradition at Montclair State,” says Jeanne Marano, Assistant Vice President for Annual Giving and Alumni Engagement. “We knew that Giving Tuesday was a great way to celebrate the generosity of our donors, and we are thrilled with the positive response we received.”
The day, a 24-hour opportunity to give back, included outreach to alumni and donors via email, phone and social media.