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Li-Chun Lin

Professor, Hospitality and Tourism, Feliciano School of Business

Office:: School of Business
Email:: linl@montclair.edu
Phone:: 973-655-6852
Degrees:: BS, National Cheng-Kung University (Taiwan); MS, Purdue University; PhD, Kansas State University
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Li-Chun Lin, Ph.D., is Professor in the Hospitality and Tourism Department at Montclair State University. She joined MSU in 2002 and was the leading force in creating and developing the Hospitality Management program, when she served as the program coordinator (2002-2011) and eventually took on the role of Department Chairperson of Management (2011-2019). Before joining MSU, she was a tenure-track faculty member at the University of Tennessee at Knoxville. Prior to her academic career, Dr. Lin worked in all facets of the hospitality and tourism industry including both management and line positions in the field of hotel, restaurant, and theme park.

As a dedicated researcher, she actively publishes in the field’s top journals and regularly presents at international conferences. Her research interests include hospitality and tourism education, travel behaviors, tourism/gaming impacts, hotel room revenue strategy and teaching case studies. Beyond conducting research, she is the Editor-in-Chief of Journal of Teaching in Travel & Tourism (JTTT) and was the Co-Executive Editor of the Journal of Hospitality and Tourism Cases (JHTC) from 2021 to 2022. Additionally, she serves on the Editorial Board of Journal of Hospitality and Tourism Education (JHTE) and as a reviewer for several major research journals and international conferences. She is the award recipient of the 2021 Case Study Reviewer of the Year by the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE).

Dr. Lin is a Certified Hospitality Educator (CHE), which is highly recognized by the hospitality industry and academia. She is one of the pioneer faculty members developing and delivering hybrid format and experiential learning courses at MSU. Dr. Lin has taught a wide range of undergraduate and graduate courses, specializing in Hospitality Management, Lodging Management, Management Process, Human Resource Management, and International Experience.

Dr. Lin serves on the advisory board of the local community college and high school and has been elected as the Board of Directors of the International Society of Travel & Tourism Educators (ISTTE) in 2021 for a three-year term.

Expertise

Hospitality education and assessment
Travel behavior and tourism destination management
Internet applications in the hospitality and tourism industry
Development and impact of the gaming industry
Revenue strategy of the lodging industry

Professional Experience

Research Assistant , Department of Restaurant, Hotel, Institutional, and Tourism Management, Purdue University (1992 - 1994)
Instructor , Department of Hotel, Restaurant, Institution Management and Dietetics, Kansas State University (1998 - 1999)
Research Assistant, Department of Hotel, Restaurant, Institution Management and Dietetics, Kansas State University (1997 - 1998)
Part-time Employee, McDonald’s, Taiwan (1989 - 1990)
Front Office Staff, Grand Hyatt Hotel, Taiwan (1991 - 1992)
Assistant Professor / Coordinator, Department of Health Profession, Physical Education, Recreation and Leisure Studies, College of Education and Human Services, Montclair State University (2002 - 2005)
Assistant General Manager, Taiwan Film Culture Company, Taiwan (1995 - 1996)
Assistant Professor, University of Tennessee at Knoxville (1999 - 2002)
Professor , Department of Hospitality and Tourism, Feliciano School of Business, Montclair State University (2022 - Present)
Associate Professor, Department of Hospitality and Tourism, Feliciano School of Business, Montclair State University (2019 - Present)
Deaprtment Chair of Management, Montclair State University, School of Business (2011 - 2019)
Assistant Professor / Coordinator, Department of Management and Information Systems, School of Business, Montclair State University (2005 - 2007)

Consulting

Management Consulting, Ocoee Whitewater Center, Tennessee . (August 1999 - December 1999). Taskforce for the Ocoee Whitewater Center, Tennessee (Home of the 1996 Olympic Whitewater Champions)
Academic, Tourism Institute of University of Tennessee. (January 2002 - August 2002). Conduct and Present a research project titled "The Impact of the Internet on the Use of Print Brochures" at Tennessee Tourism Roundtable
Management Consulting, New Jersey Department of Tourism. (June 2005 - Present). Design and conduct Welcome Center Survey in the State of New Jersey
Management Consulting, North Jersey Partners WIRED (Workforce Innovation in regional Economic Development) Initiative. (October 2008 - Present). This is a creative community to bring collaborative businesses together in key sector areas of which hospitality, tourism, arts and history is included. I serve on the advisory committe to help conduct research about the greater economic benefit that creates jobs at the regional level.
Academic, Notre Dame of Maryland University. (January 2016 - February 2016). A curriculum review of a newly proposed Hospitality and Event Program at Notre Dame of Maryland University.
Training/Education, Newark Career and Technical Education. (March 2015 - Present).
Academic, Union County College. (April 2017 - Present). Serve on Advisory Board for the Union County College's Hotel, Restaurant, and Tourism Management Program, Service on the Committee would consist of attendance at two meetings an academic year.

Honors & Awards

Invited Keynote Speaker, the Annual International Conference for Hospitality Management and Industry Development (May 2009)
Outstanding Reviewer Award for Journal of Hospitality and Tourism Cases , International Council on Hotel, Restaurant, and Institutional Education (July 2021)
Faculty Teaching Fellows Program, Montclair State University (May 2010)

Refereed Published Articles

C. Boger Jr., L. Cai, L. Lin (1999). Benchmarking: Comparing business rates among lodging companies. Journal of Hospitality and Tourism Research
C. Hsu, L. Lin (1999). Hospitality marketing: Textbook selection and course content. Journal Hospitality and Tourism Education
S. McDowall, L. Lin (2007). A Comparison of Students' Attitudes toward Two Teaching Methods: Traditional versus Distance Learning. Journal of Hospitality and Tourism Education
L. Lin, C. Chen, C. Wu (2006). Rubric: An Alternative Assessment Method for Hospitality Class Projects. The Consortium Journal of Hospitality and Tourism
Z. Schwartz, L. Lin (2006). The impact of fees on visitation of national parks. Tourism Management
L. Lin (2005). Internet as a distribution channel of travel information: A case study. The Consortium Journal of Hospitality and Tourism
L. Lin, P. Noriega (2005). The perceptions of African American students: Retention, and motivation. Journal of Hospitality and Tourism Education
P. Noriega, L. Lin (2003). A comparison study of the behavior and practices of casino gamblers as compared to those gamblers of sport book activities. Journal of Hospitality & Leisure Marketing
P. Noriega, L. Lin (2003). Growth of the gaming industry: Financial performance of pari-mutuel facilities. The Consortium Journal of Hospitality and Tourism
P. Noreiga, L. Lin (2003). The impact of organizational behavior on efficiency and productivity. The Consortium Journal of Hospitality and Tourism
Lim, L. Lin (2003). Welfare-to-work: The community college student assistance for careers in the hospitality industry. . The Consortium Journal of Hospitality and Tourism
L. Lin, K. Titz (2002). Hospitality internship: Students' perceptions. The Consortium Journal of Hospitality and Tourism
L. Lin (2002). Student must learn to challenge themselves. Hosteur
P. Noriega, L. Lin (2002). The growth of the gaming industry: The survival of greyhound racing in the state of Florida. Journal of Travel & Tourism Marketing
C. Boger, J. Abbott, L. Lin, A. Heinemann (2000). Rate integrity in convention cities. Journal of Hospitality and Tourism Research
L. Lin, E. Boger (2001). The impact of gaming operations on small communities hosting gaming facilities. The Consortium Journal of Hospitality and Tourism
P. Noriega, L. Lin (2001). The impact of e-commerce and online gambling: A decrease in economic status for gamblers. The Consortium Journal of Hospitality and Tourism
L. Lin, S. McDowall (2012). Importance-Performance Analysis of Bangkok as a City Tourist Destination. the Consoritum Journal of Hospitality and Tourism
J. Wang, Q. Chen, L. Lin (2013). Focusing on Environmental Sustainability for the IT Sector. International Journal of Business and Public Administration (IJBPA)
S. McDowall, L. Lin (2015). A Revisit of Domestic Tourist Satisfaction and Destination Loyalty: A Case Study of Bangkok, Thailand. The Consortium Journal of Hospitality and Tourism
J. Yang, J. Lee, L. Lin (2017). The Tidal Wave of Corporate Inversion. Today's CPA
C. Tsai, C. Su, L. Lin, E. Brown (2022). Keep CUP the good work! Is sustainable consumption a promise or all talk?. Journal of Teaching in Travel & Tourism
S. Chen McCain, J. Lolli, E. Liu, L. Lin (2021). An Analysis of a Third-Party Food Delivery App During the COVID-19 Pandemic. British Food Journal
R. Whitfield, G. Noordzy, L. Lin (2021). Extending the Crowne Plaza Changi Airport: A Modular Hotel Construction Case Study. Journal of Teaching in Travel & Tourism
R. Whitfield, L. Lin, G. Noordzy, L. Chirumiko (2022). Developing the Meridian Adventure Dive Resort: A Modular Construction Case Study. Journal of Teaching in Travel & Tourism
J. Hsu, L. Lin, M. Stern (2023). Curriculum Co-Creation: Knowledge Co-Creation in an Educational Context. International Journal of Knowledge-Based Organizations
R. Whitfield, L. Lin, G. Noordzy, L. Chirumiko (2024). Developing the Songtsam Laigu Lodge. Tourism Cases
R. Whitfield , L. Lin, G. Noordzy, L. Chirumiko (2024). Developing the Huma Island Resort and Spa . Tourism Cases
C. Tsai, C. Su, L. Lin (2024). From promises to reality: Lessons from Rio’s 2016 Olympics. Journal of Teaching in Travel & Tourism
G. Noordzy, R. Whitfield, L. Lin, T. Makhudu (2024). Developing Kruger Shalati - The Train on the Bridge A Unique Modular Hotel Construction Case Study in Kruger National Park. Global Journal of Researches in Engineering

Published Proceedings

J. Choi, L. Lin, C. Boger, Jr., D. Rumsey (5s). 1998. General travel behavior of Asian students in the United States and the impact of the Asian economic crisis on their travel behaviors The Annual Conference Proceedings of International Society of Travel & Tourism Educator
Z. Zhou, L. Lin (5s). 2000. The impact of the Internet on the use of print brochures The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
L. Lin, Z. Zhou, C. Boger, Jr. (5s). 2000. The Internet application on travel information distribution The Annual Conference Proceedings of International Society of Travel & Tourism Educator
L. Lin (5s). 1999. An analysis of residents' perceptions and attitudes toward gambling development in Kansas City The Fourth Annual Conference Proceedings of Graduate Education and Graduate Student Research in Hospitality and Tourism
L. Lin, J. Miller, C. Boger, Jr. (5s). 1999. An analysis of residents' perceptions and attitudes toward gambling development in Kansas City The Fourth Annual Conference Proceedings of Graduate Education and Graduate Student Research in Hospitality and Tourism
L. Lin (5s). 1999. Comparing discounted central and hotel reservation rate among leading companies The Annual Council on Hotel, Restaurant, and Institutional Education Conference
L. Lin (5s). 1999. Marketing textbook evaluation by hospitality instructors The Annual Council on Hotel, Restaurant, and Institutional Education Conference
L. Lin (5s). 1999. Resident perceptions toward tourism development in Smoky Mountains The Annual Conference Proceedings of International Society of Travel & Tourism Educator
L. Lin (5s). 2006. Association convention planners' site selection and satisfaction: A pilot study The 2006 International Society of Travel & Tourism Educator Conference Proceedings
L. Lin, P. Noriega, C. Chen, E. Lim (5s). 2006. The perceptions of minority students: A follow up study The 2006 International Society of Travel & Tourism Educator Conference Proceedings
, L. Lin, S. Weston (5s). 2006. A survey of New Jersey welcome center visitors The International Council on Hotel, Restaurant, and Institutional Education
L. Lin, Y. Sun (5s). 2005. Career Portfolio: The key to a successful job interview The Annual Hawaii International Conference on Business Proceedings
Y. Sun, L. Lin (5s). 2005. Case study of residents' attitudes toward tourism development in Taiwan The Annual Hawaii International Conference on Business Proceedings
, L. Lin, S. Weston (5s). 2005. Rubric: An alternative assessment tool for student project The Annual Council on Hotel, Restaurant, and Institutional Education Conference
L. Lin (5s). 2005. Using Internet as a distribution channel of travel information: A case study of a city convention visitor bureau The Annual Hawaii International Conference on Business Proceedings
S. Naipaul, L. Lin (5s). 2004. Taiwan's hospitality education in the 21st century The Annual Asia-Pacific Council on Hotel, Restaurant, and Institutional Education Conference Proceedings
L. Lin (5s). 2003. Blackboard applications in hospitality and tourism education: Students' perspectives The 2002 International Society of Travel & Tourism Educator Conference Proceedings
Z. Schwartz, L. Lin (5s). 2003. The impact of the recreational fee demonstration program on visitation of high volume national parks The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
L. Lin (5s). 2003. Understanding the needs of mature solitary customers for community food services program The Annual Council on Hotel, Restaurant, and Institutional Education Conference
S. Smith, L. Lin, C. Costello (5s). 2002. Developing an economic impact measure for film and video production The 2002 International Society of Travel & Tourism Educator Conference Proceedings
L. Lin (5s). 2002. Meeting planners' perceptions on site selection: An analysis of an area without major attraction The International Society of Travel & Tourism Educator Conference Proceedings
L. Lin (5s). 2002. Problem-based learning in hospitality education: Course design and implementation issues The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
L. Lin, P. Noriega (5s). 2001. A case study: How to promote the new convention center through classroom learning? The 2001 International Society of Travel & Tourism Educator Conference Proceedings
E. Marcus, L. Lin (5s). 2001. Internet recruitment: A future trend of employee recruitment in hospitality industry The 2001 Research Proceedings of the Southeast Council on Hotel, Restaurant, and Institutional Education
P. Noriega, L. Lin (5s). 2001. The impact of e-commence and online gambling on the financial performance of pari-mutuel facilities The Annual Hawaii Conference on Business Proceedings
Z. Zhou, L. Lin, Y. Sun, P. Paganant (5s). 2000. The impact of the Internet on the travel industry: A case study of the Great Britain's travel distribution systems The 31st Annual Conference Proceedings of Travel and Tourism Research Association
L. Lin, Y. Sun, K. Lu, Z. Zhou (5s). 2000. Online sales: How are tourist hotels doing in Taiwan? The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
L. Lin (5s). 2001. The perceptions of African-American students and their impact on the number of African-American managers in the hospitality industry The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
L. Lin (5s). 2001. The perceptions of hospitality students toward self-competency, program curriculum and future career opportunity: A study of cultural difference comparison The Annual Conference Proceedings of Council on Hotel, Restaurant, and Institutional Education
L. Lin, P. Noriega, Z. Zhou (5s). 2001. The impact of meeting planners on tourism and special events to areas without major events The 32nd Annual Conference Proceedings of Travel and Tourism Research Association
S. McDowall, L. Lin, S. Naipaul (5s). 2010. A comparative analysis of Bangkok as a city tourist destination using importance-performance analysis. International CHRIE Conference Proceedings
L. Lin (5s). 2010. Collaborating Between Teaching, Research, and Industry Innovation – The Opportunities and Challenges of Hospitality Industry the 2010 Northeast Business & Economics Association (NBEA) Proceedings
, C. Wu, L. Lin (5s). 2011. Competency mapping for the professional conference organizer International Conference on Sustainable Development, Innovation & Education of Hospitality, Tourism & Leisure
, L. Lin, S. McDowall (5s). 2011. Domestic tourist satisfaction and destination loyalty: A case of Bangkok, Thailand the 9th APAC-CHRIE Annual Conference Proceedings
L. Lin, Y. Sun (5s). 2012. Connecting the Classroom with the Real World: A Case Study of Hospitality Education The 18th Asia Pacific Tourism Association (APTA) Annual Conference Proceedings
L. Lin, Z. Zhou (5s). 2021. Travel Information Searching Behavior: A Study of COVID-19 Effects The Annual International Society of Travel & Tourism Educator Conference Proceedings
K. Tsai, J. Su, J. Kim, E. Brown, L. Lin (5s). 2021. Plastic pandemic avoidance: Keep CUP the good work! Addressing global plastic waste through Starbucks’s borrow-a-cup program The Annual International Society of Travel & Tourism Educator Conference Proceedings

Books & Chapters

C. Boger, Jr., D. Spears, K. Wolfe, L. Lin (1999). Economic Impacts of Native American Casino Gaming. The Haworth Press
Y. Wang, S. Weston, L. Lin, S. Kim (2009). Segmenting the mature travel market with data mining tools. The Encyclopedia of Data Warehousing and Mining (2nd Ed.)
S. Kim, L. Lin, Y. Wang (2009). Data mining applications in the hospitality industry. The Encyclopedia of Data Warehousing and Mining (2nd Ed.)