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Research

• "Perceptions of Price Fairness and Reasonable Profit Margins Across Marketing Channels " (ongoing)
• "Sustainability Lay Theories" (ongoing)
• "From 0% to 100% Recycled (and Everything In-Between)" (ongoing)
• "Explaining the Success of Designer for Retailer Collaborations" (ongoing)
• "Aesthetics' Role in Disposal Decisions" (ongoing)
• "Disposal Paralysis: Cognitive Dissonance and Suboptimal Disposal Decisions" (ongoing)

Professional Experience

• Assistant Professor of Marketing, Montclair State University (2022 - Present)
• Assistant Professor of Marketing, State University of New York at New Paltz (2019 - 2022)
• PhD Candidate, The Pennsylvania State University (2014 - 2019)

Consulting

• Academic, EcoHome. (October 2023 - Present). Providing strategic marketing guidance for sustainability-focused startup.

Honors & Awards

• MSI/H. Paul Root Award, Marketing Science Institute, American Marketing Association (March 2020)
• Distinguished Winner, Annual Award for Responsible Research in Marketing, American Marketing Association, EBSCO, Responsible Research in Business & Management (December 2021)
• Financial Times Responsible Business Education Award (runner-up), Financial Times (January 2022)

Refereed Published Articles

• K. Winterich, G. Nenkov, G. Gonzales (2019). Knowing What It Makes: How Product Transformation Salience Increases Recycling. American Marketing Association
• G. Gonzales, C. Berry, M. Meng, R. Leary (2023). Identifying and Addressing the ‘Health Halo’ Surrounding Plant-Based Meat Alternatives in Limited Information Environments. American Marketing Association
• G. Gonzales, L. Bolton, M. Meloy (2019). Why do consumers think it is fair to pay more when buying from producers versus retailers?. Springer