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Dr. Michelle Burton is an Assistant Professor in the Department of Art & Design. Before venturing into academia, she worked for over two decades serving in a variety of capacities within the merchandising organization from buying to planning and allocation. She has always had a strong passion for the constant change the retail industry has provided. Along with that she has a profound interest in education and helping students achieve their academic and professional goals. Her research is centered on sustainable consumption behaviors (SCB) in underrepresented populations and the ongoing technology transformation in the retail industry. Within SCB she seeks to understand the consumer’s engagement in sustainability practices, the impact of these practices on well-being, circular business models and educational platforms (e.g., digital/social media) encouraging sustainability practices. Within the realm of technology transformation in the retail industry she studies the impact on people, the supply chain and overall sustainability initiatives.

Dr. Burton has published articles on topics related to the consumer’s repurposing behaviors in Sustainability, Fashion Practice, and the International Journal of Home Economics. She currently serves on the editorial board for Humanities and Social Sciences Communication journal. She has also served as a manuscript peer reviewer for the Journal of Fashion Marketing and Management, International Journal of Home Economics, and Fashion Practice.

Michelle is actively engaged in American Collegiate Retailing Association (ACRA) and International Textile and Apparel Association (ITAA). She currently serves as the International Textile and Apparel Association co-chair for the consumer behavior track and has previously been involved in the organization’s international conference by reviewing pedagogy, consumer behavior, and undergraduate abstracts for possible inclusion in the conference. Previously as a member of Educators for Socially Responsible Apparel Practices (ESRAP) she committed to serving as both reviewer and co-chair for the annual student poster competition. This juried poster competition equipped and empowered students to become change agents and invoke an entrepreneurial mindset by proposing the development of a business plan for a socially responsible fashion retailer using the United Nations Sustainable Development Goals as building blocks for the strategy.

Ph.D., Apparel, Events, and Hospitality Management with a focus on consumer behavior and sustainability, Iowa State University
M.S., Merchandising, University of North Texas
B.B.A., Marketing, University of Houston

Currently teaching:
ARTX 298 Textiles
ARTX 310 Fashion Retailing Mathematics
ARTX 325 Fashion Marketing

Specialization

consumer's engagement in sustainability practices, connection between sustainability behaviors and well-being, circular business models and educational technology platforms encouraging sustainability practices, supply chain practices impact on people and overall sustainability initiatives

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